Channel: Sem

  • How to write PPC text ads in 2017’s sophisticated environment

    I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple ad with a 25-character headline and two 35-character description lines. Though the fundamentals of ad copywriting and testing remain in play, text ads have evolved to the point where you must consider many different components.

    Matt Umbro/ Marketing Land- 20 readers -
  • How to write PPC text ads in 2017’s sophisticated environment

    … that you are considering the components that will determine if you see better CTRs and conversion rates. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Matt Umbro is a Senior Account Manager in charge of Community at Hanapin Marketing. He specializes in eCommerce PPC and client relations, and he also oversees content production for PPC Hero. …

    Matt Umbro/ Search Engine Landin Paid Search SEO Google How To's- 20 readers -
  • How ads on Google for its own products can impact the prices other advertisers pay

    … Engine Land. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Google How To's- 17 readers -
  • How to use psychological principles to improve ad copy

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Land- 22 readers -
  • 7 tips for small manufacturers thinking about using AdWords

    … time to read the documentation It’s deceptively easy to start an AdWords campaign and begin wasting, oops, I mean spending money immediately. Why? Google doesn’t let you complete your AdWords account setup without first creating an ad and making live. It’s much more difficult, however, to make your campaign effective. AdWords has an incredible number…

    Search Engine Landin Paid Search SEO Google- 29 readers -
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