Channel: Sem

    • Google announces AMP speed and viewability enhancements for ads

      Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has entered phase two of its three-phase plan for supporting comprehensive advertising functionality in AMP. While phase one focused on basic support for ads within AMP, phase two focuses on speeding up AMP ad rendering, utilizing what they call “Fa ...

      Search Engine Landin Google- 21 readers -
    • Google AdWords doubles the number of Sitelinks on search ads

      A few weeks ago, Google revamped the look and feel of the AdWords Sitelinks to make them a carousel tappable format. But with that change, Google has also doubled the number of sitelinks you can show on your AdWords search ads from four to eight. The updated help documentation use to say that on mobile devices it would “show up to 4 links” and now it reads “it can show up t ...

      Barry Schwartz/ Search Engine Landin SEO- 25 readers -
  • Account-level ad extensions now available in Bing Ads

    … Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at the campaign or ad group levels…

    Ginny Marvin/ Search Engine Landin SEO- 7 readers -
  • Google kills test of second description in search ads

    … A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads. That test is now winding down and will not be rolled out. Advertisers included in the test have begun seeing a notification in AdWords…

    Ginny Marvin/ Search Engine Landin Google- 7 readers -
  • The YouTube Ads perk you didn’t know existed

    … It should be no surprise to anyone that online video consumption has exploded in the last five years. YouTube is the second most trafficked site globally, according to Alexa rankings (behind Google Search, of course), and it has over 1 billion active users on the platform. That’s roughly one-third of all internet users around the world. One…

    Search Engine Landin Social SEO Google- 14 readers -
  • Competitive analysis: Making your auction insights work for you

    … Oh, the auction insights report. You want to love it because it comes straight from AdWords, while most other competitive data comes with a grain (or maybe a pillar) of salt. Yet, while the information in this report is all nice to know, it might not seem to be immediately useful. Don’t throw in the towel too soon, though — with auction…

    Amy Bishop/ Search Engine Landin Google- 10 readers -
  • Customizable, collaborative dashboards to arrive within AdWords

    … weeks and a tour can be found here. Dashboards will be available in both the previous and new iterations of AdWords. For more information please see the official blog post. About The Author Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. …

    Greg Finn/ Search Engine Landin Paid Search SEO Google- 15 readers -
  • A search marketer’s view of Facebook’s advertising platform

    … I’ve been doing some work recently for a non-profit working on hurricane relief in Texas, TeamRubiconUSA. I consider myself mostly a paid search guy, but amidst a pretty chaotic week, I’ve found myself helping out running paid social campaigns on a variety of platforms, including Facebook Ads. As the old saying goes, “When the enemy comes over…

    Search Engine Landin Social SEO Facebook- 11 readers -
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