Channel: Sem

    • Google is launching automated call extensions in mobile ads on February 6

      In the second update in a week on how phone numbers display in ads, Google has begun alerting some advertisers that call extensions will start generating automatically as of February 6, 2017. The notice, emailed to advertisers that use “landing pages prominently featuring a phone number”, started going out on Monday evening. A copy of the full email is below. Click to enlarge.

      Ginny Marvin/ Search Engine Land- 35 readers -
    • Amazon begins testing Product Listing Ads on AdWords

      In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild – something completely new for world’s largest online retailer.

      Greg Finn/ Search Engine Landin Paid Search SEO Google- 28 readers -
  • Mind the store: Using AdWords to drive offline sales

    Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits from the Google Display Network. That’s a whole lot of visits, but it’s only scratching the surface of what’s possible. Location-based searches are on the rise, and while a lot of progress has been made in regard to measuring online-to-offline ...

    Matt Lawson/ Search Engine Land- 10 readers -
  • Integrated Marketing Analytics: Creating a single source of data truth

    Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right, so you can achieve your business goals in 2017.

    Search Engine Land- 10 readers -
  • Ad copy hack for your AdWords pathways

    … and not necessarily Marketing Land. Staff authors are listed here. About The Author Jason Puckett is the CEO & Founder of AdBasis. Ad creative optimization is the name of Jason's game. AdBasis is an A/B and Multivariate testing platform for search, social, display, remarketing & mobile ads. Jason is a digital marketing strategist, ad optimization expert and conversion rate enthusiast. AdBasis has helped over 1,000 companies improve their paid media through creative testing. …

    Marketing Landin Paid Search SEO Google- 17 readers -
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  • Ad copy hack for your AdWords pathways

    … this transition overwhelming. Here is an ad copy hack to help you ensure that the Pathway 1 and Pathway 2 combinations in your ads are not only specific to your search term, but are readable, relevant and help improve your Quality Scores. Why the pathway? If you’re a practitioner of SKAGs, you probably know that a best practice for managing SKAGs is having…

    Search Engine Landin Paid Search SEO Google- 19 readers -
  • Three well-meaning paid search optimizations that might kill performance

    I only recently learned of a Wikipedia page dedicated to inventors who were killed by their own inventions. That page is amazing, and if you end up leaving this article and just reading that list for the next half hour, I totally understand. But it got me thinking: what are some ways in which paid search managers end up killing their own campaigns as a result of their own op ...

    Andy Taylor/ Marketing Land- 16 readers -
  • Are your paid search ads making the right impression?

    … advertising. If you can’t afford to pay for more clicks, Google stops showing your ads. So, in effect, if you can’t pay for more clicks, you can’t pay for more impressions. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors…

    Marketing Landin Paid Search- 13 readers -
  • Choosing an attribution model: When, not which

    … each model. Before we dig into that further, let’s walk through the most common models and their use cases. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Amy has built and implemented…

    Amy Bishop/ Marketing Land- 18 readers -
  • Choosing an attribution model: When, not which

    Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that conversations about attribution models tend to occur with the expectation that each person has chosen a camp and believes in one particular model.

    Amy Bishop/ Search Engine Land- 13 readers -
  • Are your paid search ads making the right impression?

    … is a clear winner like this one, that’s not a big deal, but if that keyword is barely profitable at the CPC it’s currently at, increasing the CPC to improve impression share might not be the best idea. Search Lost IS (budget) Low-ranking ads aren’t the only way you lose impression share. Remember, if you’re paying for the wrong impressions and clicks…

    Search Engine Landin Paid Search SEO- 12 readers -
  • 2016 in review: Insights for search marketers from Bing Ads

    … at 2016, there were moments that captured the spotlight of the world, including the US election, the summer Olympics and the viral sensation Pokémon Go. Discover some of the trends in search that are highlighted by Bing’s key moments in 2016 that you might have missed. In paid search, one of the trends we saw in Bing Ads was a shift in the most…

    Search Engine Landin SEO- 20 readers -
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