Channel: Sem

  • Micro-wins: The true secret to AdWords success

    … that I’ve even written these types of articles myself. And why not? Big wins are exciting and fun. They’re the thrilling result of clever tactics and brilliant customer insights that inspire us to take our paid search accounts to the next level. At least, that’s how they’re supposed to work. In reality, most hacks, tricks and tweaks become something…

    Search Engine Landin Paid Search SEO Google- 13 readers -
  • New RLSA Strategies for Search Marketers

    Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy. But like everything in search marketing, RLSAs are always changing.

    Search Engine Land- 11 readers -
  • 5 strategies to improve your ad copy

    … Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising efficiency. And, if I focus on iterating ads, I can often continue to improve ad performance…

    Mona Elesseily/ Marketing Land- 21 readers -
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