Channel: Sem

  • Are you changing keyword bids too often?

    …It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The post Are you changing keyword bids too often? appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Search Engine Land- 8 readers -
  • Choosing a call analytics platform

    …Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to... Please visit Search Engine Land for the full article…

    Search Engine Landin SEO- 12 readers -
  • 15 ways to ride the audience wave

    …If you're not taking advantage of the slew of targeting options available for audiences, you're missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox. Please visit Marketing Land for the full article. …

    Marketing Land- 22 readers -
  • 5 surprising paid-search insights to help you win the holidays

    …The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. The post 5 surprising paid-search insights to help you win the holidays appeared first on Search Engine... Please visit Search Engine Land for the full article. …

    Search Engine Landin Paid Search SEO- 7 readers -
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