Channel: Sem

    • The biggest trends & changes in PPC so far in 2017

      In 2016, mobile drove the nearly $6 billion year-over-year increase in search spend and and surpassed desktop for the first time, according to the IAB. Now that mobile is a given and we no longer have to wonder if this is its year, let’s look at the big trends, launches and news we’ve seen so far from Google AdWords and Bing Ads in 2017, starting with the other key given: machine learning.

      Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 27 readers -
    • 5 common mistakes made by B2B paid search novices

      Here’s a common scenario in the B2B marketing space: You’re a member of your B2B company’s marketing team. As part of that team, you’ve become accomplished in a variety of marketing channels, including email marketing, content marketing, organic search, trade shows and so forth. But your team hasn’t yet taken the company into the paid search marketing channel.

      Pauline Jakober/ Search Engine Landin Paid Search SEO- 20 readers -
  • How to bring your potential customers back with retargeting

    … author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Jacob is passionate entrepreneur on a mission to grow businesses using PPC & CRO. As the Founder & CEO of Disruptive Advertising, Jacob has developed an award-winning and world-class organization that has now helped over 2,000 businesses grow their online revenue. Connect with him on Twitter. …

    Search Engine Landin SEO How To's Retargeting- 11 readers -
  • Eight insider tips for exceptional price extensions

    Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday.

    Matt Lawson/ Search Engine Land- 6 readers -
  • SEM growth hack #4: Grow ROI with cross-channel optimization

    This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel. Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately.

    Search Engine Land- 17 readers -
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