Channel: Sem

  • 5 reasons advertisers should NOT ignore Bing Ads

    … Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often seen…

    Marketing Landin Paid Search- 8 readers -
  • 5 reasons advertisers should NOT ignore Bing Ads

    Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often seen as the secondary choice when launching a paid search campaign.

    Search Engine Land- 9 readers -
  • 10 domain name secrets to repair your online reputation

    …, such as: .ACCOUNTANT, .ACTOR, .CONTRACTORS, .DENTIST, .BANK, .REALTOR and many others. Considering that the reputations of many small businesses are as associated with the names of their founders/owners as they are with the company brand names, this is an overall good search marketing tactic. (It’s not as hot when performing offline marketing, such as in print…

    Chris Silver Smith/ Marketing Land- 8 readers -
  • Here’s an AdWords script to fill empty ad groups

    … at different campaigns each time, and change the template ETA each time to suit those campaigns. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Daniel Gilbert is the MD at Brainlabs, the best PPC agency in the world (self-declared). He has started and invested in a number of big data and technology startups since leaving Google in 2010. …

    Daniel Gilbert/ Search Engine Landin Paid Search SEO Google- 8 readers -
  • How do our biases impact PPC performance?

    I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad copy and so on) take up so much of your attention that you let something else slip. What you did yesterday probably needs to be changed, and failing to adapt your methodology is as bad as having an empty “Change History” log.

    Search Engine Land- 17 readers -
  • The future of paid search buying

    … fashion using in-memory computing systems with active API data transfer. The future of paid search marketing superiority will be determined by the amount of information used to model decision-making scenarios and the ability to purchase and adjust bids in an entirely programmatic way. Yes, you read that correctly: in an entirely programmatic way. You’re…

    Search Engine Landin Paid Search SEO- 9 readers -
Get the top posts daily into your mailbox!
Topics
See more
Adwords All Things Seo Column Amazon Analytics Aol Apple Baidu Bing Bing Ads Branding Consumer Behavior Content Marketing Conversion Rate Optimization Display Advertising E Commerce Events Facebook Facebook: Advertising Gadgets Google Google Drive Google Shopping Google: Adwords Google: Adwords: Product Listing Ads Google: Analytics Google: Android Google: Business Issues Google: Critics Google: Display Advertising Google: Google Now Google: Google Shopping Google: Google+ Google: Legal Google: Maps & Local Google: Mobile Google: Outside Us Google: Search Google: Search Console Google: Seo Google: User Interface Google: Web Search Google: Youtube Holiday Retailer How To How To Guides How To Guides: Marketing Strategy Internet Marketing Internet Marketing Industry Legal Legal: General Legal: Regulation Linkedin Marketing Automation Marketing Tools Marketing Tools: General Martech Martech Column Microsoft Mobile Marketing Native Advertising Online Reputation Management Paid Search Column Pie Ppc Programmatic Advertising & Media Buying Retargeting & Remarketing Search Ads Search Ads: General Search Ads: Product Ads Search Engine Search Engine Land Search Marketing Search Marketing Column Search Marketing: General Search Marketing: Local Search Marketing Sem Industry Sem Industry: Conferences Sem Tools: Ppc Seo Seo & Sem Tools Seo Search Engine Optimization Seo: General Smx & Dmd Alerts Social Media Marketing Social Media Marketing: Advertising Sponsor Messages Sponsored Content Spreadsheet Statistics Statistics: Online Advertising Statistics: Online Behavior Statistics: Online Shopping Stats Stats: Search Behavior Twitter Twitter: Advertising Video Wearables Yahoo Yahoo: Business Issues
2 Blogs about the topic

More from around the web