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  • Search strategies — What worked and what didn’t for the 2017 holiday season

    …This Thursday, join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those... Please visit Marketing Land for the full article…

    Marketing Land- 25 readers -
  • The technology behind AI in PPC

    …Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what's next for AI in paid search. The post The technology behind AI in PPC... Please visit Search Engine Land for the full article. …

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO- 16 readers -
  • Understanding AdWords keyword match types for manufacturers

    …With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. The post Understanding AdWords keyword match types for... Please visit Search Engine Land for the full article. …

    Search Engine Land- 8 readers -
  • How to reverse-engineer your online advertising strategy

    …In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to. The post How to reverse-engineer your online... Please visit Search Engine Land for the full article. …

    Search Engine Landin Paid Search SEO How To's- 13 readers -
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