Channel: Seo

  • How AI will shape the future of search

    … helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI Media, a WPP Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharma and CPG…

    Justin Freid/ Search Engine Landin SEO How To's- 11 readers -
  • Google’s mobile-first index is (still) months away

    … the case. The change is prompted by the fact that, since 2015, more than half of all Google searches are happening on mobile devices. When the change happens, Google will use the mobile version of web content as its primary index and rank results based on that mobile content, even for desktop searchers. One of the big challenges in making this switch…

    Matt Mcgee/ Search Engine Landin SEO- 13 readers -
  • Are technical and content audits still relevant?

    Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as search has evolved. Audits now cover much more than purely technical factors such as indexation, status codes and broken links. To stay relevant, audits have broadened to include aspects such as site navigation, content engagement, conten ...

    Search Engine Land- 13 readers -
  • 3 steps to overcoming site issues that impact performance

    … of customers — not to mention damage web traffic and hurt search engine rankings. Given the competitive nature of the digital ecosystem, no organization can afford unchecked issues that will hurt their ability to engage their audience. Avoiding such problems comes down to a thorough site and content audit, allowing brands to correct issues and errors…

    Jim Yu/ Search Engine Landin SEO- 11 readers -
  • Google site search is on the way out. Now what?

    … solutions for search. Here’s an overview of the differences you can expect between Google Site Search and the free Custom Search: Third-party solutions You’re not limited to Google when it comes to search services for your website. A lot of companies care about SEO, but the key is also finding ones that understand that the user experience also…

    Search Engine Landin SEO Google- 24 readers -
  • Google thaws (a little) on defamation cases

    … Google’s recent freeze on granting defamation removal requests has thawed a little. Even so, the company’s actions around harmful and dishonest items attacking the reputations of individuals and organizations continue to be mystifyingly inconsistent. In this column, I’ll share some facts and thoughts on how defamation victims should proceed…

    Chris Silver Smith/ Search Engine Landin SEO Google- 14 readers -
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