Channel: Seo

    • Matt Cutts officially resigns from Google

      Matt Cutts, the former head of search quality at Google, has announced he officially has resigned from Google as of December 31, 2016. He has decided to stay on with the US Digital Service and has been appointed the director of engineering for that governmental department. Matt Cutts first went on leave at Google in 2014 and decided to extend his leave shortly after.

      Barry Schwartz/ Search Engine Land- 24 readers -
  • Relaunching your website? Don’t forget an SEO audit!

    … So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 22 readers -
  • How to build links without creating content: 5 examples

    … Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource…

    Search Engine Landin SEO Content How To's- 24 readers -
  • 3 reasons why you can safely ignore your competitors’ traffic metrics

    … year, for example, I wrote a blog post listing over 50 ways to drive traffic to a website. That post was picked up by numerous SEO practitioners and marketers, and over time, it became the number one traffic generator to the website — accounting for over 50 percent of traffic. The problem, however, was it didn’t result in one inquiry, and all…

    Search Engine Landin SEO- 13 readers -
  • Google Image Search testing YouTube videos with “New Look on YouTube”

    Alex Chitu spotted a new Google image search test on mobile, where Google is embedding YouTube videos for certain queries. The results are labeled “new look on YouTube” and contain playable videos from YouTube. I personally cannot replicate it but here are some screen shots from Alex: Alex said the videos contain “no sound and you can’t stop or hide the video, which contin ...

    Barry Schwartz/ Search Engine Land- 13 readers -
  • Google has officially killed off their link command

    … A Google spokesperson has confirmed with Search Engine Land that the company’s link command is no longer functioning. Google told us the feature is no longer around and using a will likely return irrelevant results. We saw signs of this going away a year ago but then Google told us the link operator “is not dead.” Now…

    Barry Schwartz/ Search Engine Landin SEO Google- 19 readers -
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