Channel: Seo

  • Why UX is pivotal to the future of SEO

    Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX). At the end of the day, what is good for the consumer is good for organic search performance — especially i ...

    Marketing Land- 11 readers -
    Earlier about the same topic:
  • Will my organic rankings suffer if I don’t have a blog?

    … article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Stephanie LeVonne is an SEO Analyst at Elite SEM, a performance-driven digital marketing agency specializing in SEM & SEO. As a creative digital marketer, Stephanie enjoys helping clients realize their full potential by bridging the gap between their content/PR initiatives and SEO. …

    Marketing Landin SEO Content- 13 readers -
  • Why UX is pivotal to the future of SEO

    … of owned assets. The following explores the two areas central to making this a reality. 1. The SEO skill set needs to broaden into UX Part of Google’s philosophy has always been focused on delivering the best user experience. With recent technological advances, Google and other search engines are now better placed than ever to deliver this vision…

    Search Engine Landin SEO- 24 readers -
  • Has machine learning created a new model for SEO ranking?

    … for all Google queries. But how does machine learning impact rankings exactly? That’s the big question. SEO used to be all about building links and using the right keywords. Links and keywords still matter, but machine learning has transformed the traditional SEO ranking model into something new. Let me explain. The new SEO ranking model What…

    Larry Kim/ Search Engine Landin SEO Google- 18 readers -
  • Maile Ohye has left Google

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Barry Schwartz/ Search Engine Landin SEO Google- 16 readers -
  • Will my organic rankings suffer if I don’t have a blog?

    … will need to have a significant amount of ad spend with Google. It may be helpful to sync up with your paid search team to create a workaround. SEO’s role in the conversion funnel It’s no coincidence that appearing more times in the SERPs can lead to an increase in click-through rate; however, it’s important to fully understand the role that SEO plays…

    Search Engine Landin SEO- 19 readers -
  • Broken link building made easy

    … I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods…

    Marketing Landin SEO- 15 readers -
    Earlier about the same topic:
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