Channel: Seo - Page 2

  • What SEOs need to know about Baidu in 2017

    The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for you.

    Search Engine Land- 13 readers -
  • An integrated approach: From SEO to PPC and beyond

    … approach is the holy grail of modern search marketing. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Chris Liversidge has over twelve years web development experience & is the founder of QueryClick Search Marketing, a UK agency specialising in SEO, PPC and Conversion Rate Optimisation strategies that deliver industry-leading ROI. …

    Chris Liversidge/ Search Engine Landin SEO- 9 readers -
  • 8 major Google algorithm updates, explained

    …Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each.... Please visit Marketing Land for the full article. …

    Marketing Landin Google- 15 readers -
  • 5 easy-to-miss SEO mistakes blogs make

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Land- 23 readers -
  • How to conduct an SEO content audit

    Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not enough to develop and optimize website content for just search engines anymore.

    Search Engine Land- 19 readers -
  • Maximizing the potential and value of your SEO team

    …Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand. Please visit Marketing Land for the full article. …

    Marketing Landin SEO- 10 readers -
  • Fake news! How to recognize bad advice in link building and SEO

    … I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People with big audiences have a lot of power. But people can make mistakes — even people with strong expertise in a subject — so you do need to be careful trusting information without…

    Julie Joyce/ Search Engine Landin SEO- 11 readers -
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