Channel: Seo - Page 3

  • Maximizing the potential and value of your SEO team

    …Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand. Please visit Marketing Land for the full article. …

    Marketing Landin SEO- 10 readers -
  • Fake news! How to recognize bad advice in link building and SEO

    … I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People with big audiences have a lot of power. But people can make mistakes — even people with strong expertise in a subject — so you do need to be careful trusting information without…

    Julie Joyce/ Search Engine Landin SEO- 11 readers -
  • 4 domain name registration myths debunked

    …The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website. To help eliminate some of the most frequently... Please visit Marketing Land for the full article…

    Marketing Land- 9 readers -
  • Report: Google to appeal $2.7 billion EU fine

    … According to The Telegraph, Google is planning to file an appeal against the roughly $2.7 billion (€2.4 billion) antitrust fine imposed by the European Commission in June for abuse of market position in shopping search. The fine was the largest in EU history; the previous record fine was $1.3 billion against Intel. Last week, Intel won a rare…

    Greg Sterling/ Search Engine Landin SEO Google- 16 readers -
  • Google shuts down Fetch As Google for mobile apps

    … Google has quietly announced on Google+ that it will be killing off some of the App Indexing features within the Google Search Console. Specifically, Google is turning off the Fetch As Google for Apps feature to “avoid unnecessary duplication” with what is available within the Firebase help documentation. Google added Fetch As Google…

    Barry Schwartz/ Search Engine Landin SEO Google- 22 readers -
  • Maximizing the potential and value of your SEO team

    The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing skills to drive a program. User experience, front-end development and data analysis skills are essential for success today.

    Search Engine Land- 17 readers -
  • Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

    … Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing things right…

    Search Engine Landin SEO- 15 readers -
  • 20 of Google’s limits you may not know exist

    … (9,223,372,036,854,775,808). Anyone else run into other limits they’d like to share? Message me on Twitter and let me know about them! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Patrick Stox is an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup, the most successful SEO Meetup in the US. …

    Search Engine Landin SEO Google- 22 readers -
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