Channel: Seo

  • 5 easy-to-miss SEO mistakes blogs make

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Land- 23 readers -
  • Google shuts down Fetch As Google for mobile apps

    … Google has quietly announced on Google+ that it will be killing off some of the App Indexing features within the Google Search Console. Specifically, Google is turning off the Fetch As Google for Apps feature to “avoid unnecessary duplication” with what is available within the Firebase help documentation. Google added Fetch As Google…

    Barry Schwartz/ Search Engine Landin SEO Google- 22 readers -
  • 20 of Google’s limits you may not know exist

    … (9,223,372,036,854,775,808). Anyone else run into other limits they’d like to share? Message me on Twitter and let me know about them! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Patrick Stox is an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup, the most successful SEO Meetup in the US. …

    Search Engine Landin SEO Google- 22 readers -
  • SEO 101: Which URL versions to add to Google Search Console

    Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and performance. To maximize its usefulness, it’s important to properly set up your website in Search Console by adding all versions of your domain as properties that you manage. Let’s assume the domain name of the website is https://example.com/.

    Search Engine Land- 21 readers -
  • 5 steps to creating a more efficient link-building campaign

    … Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns…

    Search Engine Landin SEO- 21 readers -
  • Why microsites aren’t always ideal for SEO

    … The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic. For instance, it’s not uncommon for an organization or association that hosts conferences to have a separate conference-focused website…

    Janet Driscoll Miller/ Search Engine Landin SEO- 20 readers -
  • How to conduct an SEO content audit

    Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not enough to develop and optimize website content for just search engines anymore.

    Search Engine Land- 20 readers -
  • Anatomy of a Google search listing

    … Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet often-ignored aspect of SEO. Believe…

    Stephan Spencer/ Search Engine Landin SEO Google- 19 readers -
  • Mobile & desktop SEO: Different results, different content strategies

    Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide. Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any channel, and it might be after an unknown number of touch ...

    Jim Yu/ Search Engine Land- 18 readers -
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