Channel: Seo

  • A deep look at Google’s biggest-ever search quality crisis

    … The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its search results questioned as never before. It’s a body blow to a core service that should be safe as Google tries to grow in new directions. Recovering from that blow isn’t easy. What’s happened to Google search…

    Danny Sullivan/ Search Engine Landin SEO- 58 readers -
  • New unconfirmed Google ‘Fred’ update shakes the SEO world

    Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that has been going on for the past 24+ hours. This update has been named the Fred update and it seems to target more of the link quality aspects of the overall algorithm. We’ve seen more chatter and changes from within the “black hat” SEO community versus the “white hat” SEO com ...

    Barry Schwartz/ Search Engine Land- 57 readers -
  • RIP Dmoz: The Open Directory Project is closing

    … DMOZ — The Open Directory Project that uses human editors to organize web sites — is closing. It marks the end of a time when humans, rather than machines, tried to organize the web. The announcement came via a notice that’s now showing on the home page of the DMOZ site, saying it will close as of March 14, 2017: Dmoz was born in June 1998…

    Danny Sullivan/ Search Engine Landin SEO- 49 readers -
  • How we hijacked Google’s SEO guide search rankings

    …, but this wasn’t the case. While each type of redirect should pass PageRank in a similar way, Gary Illyes has said that 301s help with canonicalization. We knew from previous experiments that identical content can be hijacked, but generally by more authoritative websites. Google’s SEO starter guide has about 2,100 linking root domains to the original URL…

    Search Engine Landin SEO Google How To's- 45 readers -
  • Can we machine-learn Google’s machine-learning algorithm?

    … Google’s rollout of artificial intelligence has many in the search engine optimization (SEO) industry dumbfounded. Optimization tactics that have worked for years are quickly becoming obsolete or changing. Why is that? And is it possible to find a predictable optimization equation like in the old days? Here’s the inside scoop. The old days…

    Jayson Demers/ Search Engine Landin SEO Google- 44 readers -
  • Mapping keywords to the buyer journey in SEO

    … I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar. The importance…

    Janet Driscoll Miller/ Search Engine Landin SEO- 44 readers -
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