Channel: Seo

  • SEO 101: Which URL versions to add to Google Search Console

    …. Thus, creating a property set sooner rather than later is in the site owner’s best interest. Just a start… A great Google Search Console setup is just the first step towards maximizing your SEO efforts. It is an important one, though. The sample data provided by Google can help improve your rankings, help Googlebot better understand the website…

    Search Engine Landin SEO Google- 21 readers -
  • Anatomy of a Google search listing

    … Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet often-ignored aspect of SEO. Believe…

    Stephan Spencer/ Search Engine Landin SEO Google- 19 readers -
  • SEO 101: Which URL versions to add to Google Search Console

    …Can you really afford to miss out on free technical data about your website's performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage. Please visit Marketing Land for the full article. …

    Marketing Landin SEO Google- 16 readers -
  • 8 major Google algorithm updates, explained

    …Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each.... Please visit Marketing Land for the full article. …

    Marketing Landin Google- 15 readers -
  • Anatomy of a Google search listing

    …There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google's search listings can give you the best chance for success. Please visit Marketing Land for the full article…

    Stephan Spencer/ Marketing Landin Google- 14 readers -
  • Bing says links are still a very important ranking factor

    A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings.

    Barry Schwartz/ Search Engine Land- 14 readers -
  • What SEOs need to know about Baidu in 2017

    The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for you.

    Search Engine Land- 13 readers -
  • 3 ways to improve link equity distribution and capture missed opportunities

    … There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they already have. There seems to be an obsession…

    Search Engine Landin SEO- 11 readers -
  • Google is making strides with Google My Business

    …Though Google My Business isn't perfect, columnist Brian Smith believes that recent updates and added features illustrate Google's commitment to making the platform work for local business owners. Please visit Marketing Land for the full article…

    Marketing Landin Google- 10 readers -
  • 3 reasons SEO is the account-based marketer’s secret weapon

    … communications. SEO analytics allow marketers to learn from data, engage in constant improvement and refine campaigns and initiatives to find the best approach for every client in a target account list. With Google Analytics, all campaign data — both inbound and outbound — is housed in a central system, so there’s no need for marketers and SEOs…

    Nate Dame/ Search Engine Landin SEO- 10 readers -
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