Channel: Social Media Marketing

  • Facebook now re-ranks News Feed stories in real time on the client side

    … developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. …

    Matt Mcgee/ Marketing Landin Social- 6 readers -
  • Instagram highlights Stories on Explore tab to boost viewership

    … Instagram has started displaying Stories atop the Explore tab in a bid to get more people to tune into its two-month-old clone of Snapchat Stories. Unlike the Stories found atop Instagram’s main feed, the ones featured atop the Explore tab will be curated from people that you don’t already follow on Instagram. Instagram will curate these…

    Marketing Landin Social- 5 readers -
  • Pinterest’s monthly user base hits 150 million people, up 50% from last year

    … of Pinterest getting those people signing up to continue to use its service and add to its monthly active user mark. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno…

    Marketing Landin Social- 7 readers -
  • Tracking the confusing reality of the cross-social experience

    … the film. I went right from social media to the offline product itself. This kind of cross-social experience is becoming increasingly common. About three-quarters (74 percent) of consumers rely on social media to make a buying decision. People tweet questions about products and ask for recommendations on Facebook. They visit Google Reviews, Amazon…

    Marketing Landin Social- 7 readers -
  • Navigating the new waters of live content

    Following in the footsteps of Snapchat, Facebook Live and Periscope, Instagram in August released its own version of live content sharing in the form of “Stories.” The feature functions suspiciously like Snapchat, with content that displays to your followers for 10 seconds at a time and disappears after 24 hours.

    Marketing Land- 8 readers -
  • Facebook tests ads in Groups, potentially easing ad load issue

    More than 1 billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques. Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand, as part of a test. “We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before det ...

    Marketing Land- 9 readers -
  • Workplace by Facebook opens to organizations across the globe

    … months, head over to the official Workplace site. About The Author Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. …

    Greg Finn/ Marketing Landin Social Facebook- 9 readers -
  • Snapchat’s latest Stories tab redesign adds post-roll ads, playlists

    … Snapchat is rolling back the redesign it made in June to its all-important Stories tab and rolling out new features, like Story Playlists and post-roll ads, that may make Snapchat more like, and potentially better than, TV than ever. If you already know what’s changed but don’t understand why, you can head straight here. Otherwise here’s…

    Marketing Landin Social- 10 readers -
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