Channel: Social Media Marketing

  • Facebook lets brands, publishers connect Groups to their Pages

    Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox announced the opening up of Groups to Pages in a Facebook post on Wednesday. Facebook has been testing Groups for Pages since at least April, when CNET reported that brands like HBO had created Groups tied to their Pages.

    Marketing Land- 10 readers -
  • Facebook tests ads in Marketplace, its Craigslist-like shopping section

    … is addressing the ad load pressure in people’s Facebook feeds. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently…

    Marketing Landin Social Facebook- 12 readers -
  • Snapchat launches new features, including Paperclips for links within Snaps

    … Snapchat is taking a step that Instagram simply hasn’t, with new features on both its iOS and Android app that include allowing marketers and any content creators to add links to their Snaps. The most notable announced feature is Paperclips, allowing users to attach websites to Snaps, simply by tapping the Paperclip button within the Vertical…

    Marketing Landin Social- 23 readers -
  • 8 key steps for a successful Instagram takeover

    … the results of the Instagram takeover. Go back to your initial goals and track the improvement in terms of an increase in followers, user engagement and traffic for your external site or other social media channels. You can make the most of third-party analytics reporting tools to keep track of the metrics you’ve outlined at the start of your campaign…

    Marketing Landin Social- 15 readers -
  • 2017: The year in social marketing so far

    … tab to make people more aware of the chatbots and businesses on its platform. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York…

    Marketing Landin Facebook Twitter- 25 readers -
  • How to generate B2B leads with LinkedIn’s Sponsored InMail

    … sales, and — gasp! — social media. Social media is no longer an important thing that you should probably be doing; it’s a critical part of your marketing funnel. Now, I’m not saying that you need to be sharing or tweeting three times a day (not that that’s a bad thing). I am saying that you need a targeted and affordable way to advertise to your exact…

    Marketing Landin Social How To's- 27 readers -
  • Facebook aims for TV ad dollars with household-wide ad targeting

    … defined. And advertisers will be able to drill down to see their campaign results broken out by household income, as well as household composition categories like family-based households, roommate-based households and households where 18- to 25-year-olds live. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering…

    Marketing Landin Social Facebook- 12 readers -
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