Channel: Social Media Marketing

  • Facebook discloses new measurement errors, continues to hone its math

    … Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its calculations. For the third time since September, Facebook is disclosing new measurement errors. The two new errors affected the reaction counts Facebook reports on Pages’ Live videos as well as the engagement figures…

    Marketing Landin Social Facebook- 9 readers -
  • Instagram Story links get 15-25% swipe-through rates for brands, publishers

    Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook. For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites.

    Marketing Land- 10 readers -
  • 4 things that can go wrong in an influencer campaign (and how to fix them)

    Just as content marketing was on everyone’s lips a few years ago, 2016 was the year of “influencer marketing.” Working with content creators who have large social media followings to promote your brand is enticing and can be a great way to reach untapped audiences. But it’s not as easy as you think — and does not always go as planned.

    Marketing Land- 14 readers -
  • [Reminder] Live webcast: Social Media Marketing 3.0

    Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, ...

    Marketing Land- 12 readers -
  • Snapchat shuts down Story Explorer feature in Live Stories

    … A year after introducing Story Explorer as a way for people to view the events documented in Live Stories from many different angles, Snapchat is narrowing its aperture. Snapchat has removed the Story Explorer feature from its Live Stories, a Snapchat spokesperson confirmed. The discontinued feature may be as much a victim of its own tangled…

    Marketing Land- 9 readers -
  • Ranked conversations have arrived to to the Twitter mobile experience

    … Does your Twitter timeline look different to you on your mobile device? Don’t be shocked; this is Twitter’s new conversation ranking feature that groups responses by sub-conversations and by ranking, not by chronology. With this update, the mobile experience has caught up with the desktop experience where this has been available since June 2015…

    Marketing Landin Social- 10 readers -
  • Social Media Marketing 3.0: Best practices for ramping up social ROI

    … Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show you how to reduce complexity, increase scalability…

    Marketing Land- 8 readers -
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