Channel: Social Media Marketing

  • How to make ads less adversarial

    … the content to be, based upon the headline. If you find that the perception of your content is unclear from your headlines, adjust headlines or content accordingly. Blacklist and whitelist where your ads appear Many social and native advertising platforms allow for some level of blacklisting of media sites where you do not wish your ads to show. The most…

    Marketing Landin How To's- 14 readers -
  • Pinterest adds autoplay video ads to feeds, search results

    … Pinterest’s self-serve ad-buying tool or advertising API or directly from the company’s sales team, according to a company blog post. The videos can be up to 30 minutes long and in any format, though Pinterest recommends they be vertical or square, said a Pinterest spokesperson. When Pinterest rolled out Promoted Videos last year, they were more…

    Marketing Landin Social- 15 readers -
  • Email vs. social: Which works best for B2C?

    … If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results? Email and social media are two completely different beasts…

    Jordan Kasteler/ Marketing Landin Social EMail- 11 readers -
  • Quora’s ads platform is out of beta and available globally

    …, up from 100 million as of March 2016. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Display- 20 readers -
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