Channel: Social Media Marketing

  • 10 things you should be doing now on social media to grow your business

    At least 86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to connect those internet users with your business. Use these 10 tips to make sure your business is using social media effectively. 1. Make sure you’re on Google and Facebook At a bare minimum, you need to make sure that your business ...

    Will Scott/ Marketing Land- 10 readers -
  • LinkedIn Ads: How to target your ideal prospect, every time

    … “technical SEO,” “paid search” and “paid social,” while layering on the Manager level of seniority. That gives us Digital Marketing Managers quite precisely. (YES!) Groups + Seniority – We can target groups that digital marketers would join, such as “Social Media Marketing,” “Online Marketing” and “LinkedIn Advertising Group.” Then, as with #3…

    Marketing Landin Social How To's- 13 readers -
  • Survey: Snapchat is a fleeting hobby and ads don’t stick

    … A recent survey released by Fluent, an people-based marketing platform, may show that Snapchat’s peak could be coming to an end. The survey consisted of 3,327 adults over the age of 18 in early February with interesting results. Of importance was the possible fleeting impact of Snapchat. Some key findings: Nearly half of the people answering…

    Marketing Landin Social- 13 readers -
  • Facebook Jobs makes having a Page that much more valuable for SMBs

    … a much bigger negative impact on Craig’s List, which makes its money primarily from employer fees for job postings. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Marketing Landin Social Facebook- 13 readers -
  • Snap starts selling Spectacles, accessories online ahead of IPO

    … If Snap’s Spectacles were more than a marketing ploy to exhibit how hyped people are on Snapchat, then Snapchat’s parent company needs to make them more widely available. And now it is. Snap has begun selling Spectacles online at Spectacles.com. The glasses cost the same $130 as they did for people lining up at the pop-up Snapbots Snap had…

    Marketing Land- 11 readers -
  • 2017 is here: Don’t dawdle. Double down on social media ads now

    … It’s that time of year again. After ringing in the new year, 2017 arrived with new media budgets, strategies and plans. The first two months of the year are riddled with change and discussion, and many brands miss the opportunity to market to customers on social media — for a bargain price. In fact, research shows that after the spike in ad…

    Marketing Landin Social Facebook- 15 readers -
  • Improving the social shopping experience: Facebook Shoppable Feed ads

    … Facebook has been developing its ad offerings for years, and while paid social will always sit firmly at the top of the funnel, the social media giant is particularly focused on ad formats that will encourage users to slide straight down to the bottom and make a purchase. Back in 2015, Facebook released Dynamic Product Ads, which enabled…

    Marketing Landin Social Facebook- 17 readers -
  • Facebook turns sound on by default in videos, debuts TV apps

    … feed, with the sound fading in and out as pass through each video. Facebook hopes you are cool with an audible news feed because that will make the company cooler with advertisers, like Unilever and its agency GroupM that only buy video ads that run with the sound on, as well as brands, publishers and creators that have had to rethink…

    Marketing Landin Social Facebook- 10 readers -
  • 2017 Hashtag Bowl Winners: Congrats To Twitter, Anheuser-Busch & Eggo

    … the national TV commercials that aired during the Super Bowl, Twitter edged Facebook with five mentions. It’s the first time Twitter has been the outright winner since 2013, although it tied with Facebook a year ago. Award: Best Overall Brand Winner: Anheuser-Busch Anheuser-Busch has a long history of Super Bowl advertising, and has done some of the most…

    Matt Mcgee/ Marketing Landin Social- 13 readers -
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