Channel: Social Media Marketing - Page 36

  • Periscope gets monetized: new Twitter functionality makes brands money

    … With video having such prevalence in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program, its ad service…

    Marketing Land- 10 readers -
  • Facebook is trying to make its coupon product, Offers, a bigger deal

    …. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad…

    Marketing Landin Social Facebook- 13 readers -
  • 3 ways social intelligence shapes hospitality marketing

    … social channels to seek advice on locations for a honeymoon, share photos from their excursions or voice feedback about the five-star meal they had at a resort. As the largest forum for consumer opinions, social media offers a wealth of insights to marketers on the different factors that influence consumers’ travel decisions and brand loyalty…

    Marketing Landin Social- 13 readers -
  • Facebook now officially showcases vertical videos in mobile news feeds

    … A little over a year since announcing Facebook would support vertical videos, the social network is making that support more obvious in people’s mobile news feeds, a Facebook spokesperson confirmed. “We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News…

    Marketing Landin Social Facebook- 39 readers -
  • Snapchat is pushing for shorter ads between Stories, within Live Stories

    … be better ads. “We have found shorter is virtually always more effective in paid social marketing as long as we get our message right,” said Scott Symonds, managing director of media at AKQA. If a brand is trying to communicate something through its ad, then it wants audiences to get the whole message. Which means the brand and its creative team…

    Marketing Landin Social- 24 readers -
  • Report: Video ads on Instagram are more common and getting longer

    … by Shopping, Entertainment, Social Networking and “Lifestyle” in that order. Below is a comparison of the top mobile advertisers on Facebook, Instagram and Pinterest. This set of findings is the most striking of the report. On Facebook the top advertisers almost entirely games. On Instagram there’s a mix of games, shopping and entertainment…

    Greg Sterling/ Marketing Land- 24 readers -
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