Channel: Social Media Marketing

  • Snapchat makes it possible to search for Stories by keywords

    … Want to find Stories about particular places or topics being shared on Snapchat? The company has announced a new search feature that it says will make this possible. In a post today, Snapchat shared that the ability to keyword search for matching Stories — which are collections of Snaps over a 24 hour period — is coming to its app. The move…

    Danny Sullivan/ Marketing Land- 44 readers -
  • LinkedIn introduces lead gen ad offerings

    … LinkedIn has just come out with a new product that it hopes will bring leads to advertisers. Called LinkedIn Lead Gen Forms, the objective of the product is to give marketers the ability to collect quality leads across all devices, be it a mobile phone or a desktop. With these forms, LinkedIn promises “high-quality leads from your Sponsored…

    Marketing Land- 42 readers -
  • Instagram won’t fix Facebook’s ad load dilemma yet, but video might

    … to watch videos] is going to get a lot stronger once the business model really starts to click here. Because a lot of the best episodic content is professionally created, and those folks need to make a good amount of money in order to support their business model,” said Zuckerberg. If Facebook is able to turn on the revenue spigot for video creators…

    Marketing Landin Social Facebook- 42 readers -
  • Pinterest’s Lens app turns your phone’s camera into a search bar

    … Pinterest is bringing search to the real world. On Wednesday the social-network-slash-search-engine introduced Lens, a mobile app that uses the phone’s camera to recognize physical objects and pull up related items from Pinterest. The app appears to be Pinterest’s version of Google’s neglected Goggles app. Google’s app is no longer available…

    Marketing Land- 36 readers -
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