Channel: Strategy

  • Live Webcast – No Lead Untouched: How to Boost Lead Conversion

    … A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets generating leads that are never pursued. It’s a classic sales dilemma: how often do you reach out to a lead before moving on to the next one? In this November 19 webcast, Barry Levine and Gary Gerber talk about the latest Marketing…

    Search Engine Landin SEO How To's- 6 readers -
  • 4 Ways Search Marketers Can Become More Effective Communicators

    Having led many search marketing projects in my 13 years in the industry, I’ve witnessed a lot of communication between search marketers and clients, as well as between project leaders and their teams. Despite all this experience, I’m always fascinated to observe the differing ways that people express themselves in these interactions.

    Search Engine Land- 5 readers -
  • TripAdvisor Turns to Customers For Some User-Generated Creative Inspiration

    … is why it's best to sometimes go right to the consumer for more than just insight but for actual creative as well. The winner of the contest winner will receive a grand prize of $25,000 and a chance to see their ad air on television. TripAdvisor will also award five runner-up prizes of $1,000 with winning videos shared on TripAdvisor social media channels. …

    Steve Hall/ Marketing Land- 6 readers -
  • 3 Ways To Avoid Information Overload

    … on data that happens to be available. I recently helped a friend create a Performance Framework for the $3 billion megabrand he works for. The results have been encouraging from both a business perspective and from a personal career perspective for my friend. The CMO is starting to recommend changes to the marketing strategy based on the objectives…

    Chuck Sharp/ Marketing Land- 13 readers -
  • Hilton Encourages Guests To Share Their #HiltonStory To Win Free Stay

    … On the heels of Holiday Inn celebrating people's extraordinary journeys, Hilton Hotels & Resorts has launched the next chapter in its "Our Stage. Your Story." campaign. When the campaign first launched earlier this year in February, the brand shared the stories its guests experienced on the Hilton stage. As the campaign enters its…

    Steve Hall/ Marketing Land- 13 readers -
  • 5 Simple Rules Of Marketing, Whatever The Technology

    … The Internet has made it much easier for businesses to communicate with potential customers and clients, which in turn has made marketing much easier for anyone who wants to get involved in it. But with all this new technology at our disposal, aspiring marketers have lost sight of the basics. The art of marketing has not changed over the years…

    Steve Olenski/ Marketing Land- 20 readers -
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