Channel: Video

  • What marketers need to know about addressable TV and OLV

    …, but as consumers shift toward on-demand viewing and the buying power shifts toward the current younger generations, brands and media buyers will have to adapt. While no medium can scale the way TV can, brands are getting smarter, and scale is not the only thing that matters. Some opinions expressed in this article may be those of a guest author…

    Justin Freid/ Search Engine Landin SEO- 17 readers -
  • LinkedIn starts letting people natively upload videos that play automatically

    LinkedIn may be the last major social network to add a way for people to share videos natively, but it will share new information about the people who view those videos. LinkedIn will finally let people natively upload videos to the business-centric social network through its mobile app. On Thursday, LinkedIn started testing the feature with a small number of users whose nat ...

    Marketing Land- 25 readers -
  • How video ad quality affects campaign performance on Facebook

    … These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great way to get people to pay attention to your business and attract new customers. In fact, Outbrain reports that up to 87 percent of online marketers are using video! However, amid all of this enthusiasm for video advertising, marketers have yet…

    Marketing Landin Social Facebook How To's- 21 readers -
  • Google shows off its VR advertising concept

    … Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality applications. A team working in Google’s Area 120 ideas incubator has come up with a concept for a native video ad format that users can engage with in mobile VR apps. The experimental format starts as a cube. Users can either tap it or stare…

    Ginny Marvin/ Marketing Landin Google- 34 readers -
  • YouTube tops 1.5 billion logged-in viewers every month

    … YouTube has a lot of viewers, and now the Google-owned video service is giving those viewers new views, including a way to responsively reformat videos on mobile and support for 180-degree videos. Every month, 1.5 billion people log in to YouTube to watch videos, YouTube CEO Susan Wojcicki said on Thursday at VidCon (also known as Comic-Con…

    Marketing Landin Social- 27 readers -
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