Channel: Video

  • The state of direct response video on Facebook

    … Facebook CEO Mark Zuckerberg sees “a world that is video-first, with video at the heart of all of our apps and services.” The results of this vision are easy to conceptualize on Facebook, just by the sheer amount of video content users share and interact with. However, when it comes to video advertising, there are notable differences…

    Andrew Waber/ Marketing Landin Social Facebook- 16 readers -
  • Facebook Live will spin up 360-degree streaming to match YouTube

    … National Geographic will air the first 360-degree live stream on Facebook. YouTube added 360-degree live-streaming back in April, and tomorrow Facebook will preview its own version of the all-encompassing broadcast format. On Tuesday at 3 p.m. ET, National Geographic’s Facebook Page will air the platform’s first 360-degree live stream…

    Marketing Landin Social Facebook- 19 readers -
  • Top 10 video creators in October: UNILAD & The LAD Bible hold at #1 & #2

    … were Red Bull TV, Shell, Walmart, LG USA Mobile and World Economic Forum. Top 10 Brand Creators in October 2016 Tracking total video views across YouTube, Facebook, Vine and Instagram, Tubular says the top 100 video brands and creators earned a combined 55.3 billion views in October. You can see Tubular’s rankings broken down by platform here…

    Amy Gesenhues/ Marketing Land- 16 readers -
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