Channel: Video

  • It’s time for SMBs to go all in on social and mobile video

    … Why is video still a thorn in the side of small businesses? Even before the explosion of brand engagement via relatively recent channels such as Facebook Video, Periscope, and Snapchat’s self-serve video advertising platform, SMB (small and medium-sized business) marketers have traditionally struggled with committing to a long-term video…

    Jordan Kasteler/ Marketing Land- 6 readers -
  • Facebook wants to automate publishers’ direct-sold video ad deals

    … program to automate publishers’ direct ad sales, and in late 2016, it made a lot of noise about how much that business has grown, particularly the video side of it. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook enables all Pages to add guests to Live broadcasts on iOS

    …, the video will split-screen the broadcaster’s and guest’s streams side by side. If it’s airing vertically, the guest’s stream will appear as a thumbnail overlay like in a FaceTime chat. For marketers, the extension of the Live With feature means a brand can add a spokesperson to the stream or pick out a member of the audience to chime…

    Marketing Landin Social Facebook- 10 readers -
  • YouTube unveils its new lineup of original programming

    … Singer Katy Perry, on hand at YouTube’s 2017 NewFront “It’s strange being sexy and corporate at the same time,” said singer Katie Perry during her performance at YouTube’s annual NewFront presentation last night. But that’s the balancing act YouTube attempted, as it tried to woo advertisers and press to its upcoming lineup of new series…

    Marketing Landin Social- 19 readers -
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