Channel: Video

    • Why longer Facebook Live streams mean more engagement

      Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key to its vision for the future of the social network. In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that it’s planning one of its biggest promotional campaigns ever around the feature.

      Carla Marshall/ Marketing Landin Social Facebook- 14 readers -
    • YouTube’s unskippable 30-second video ads will sunset next year

      YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting next year. “We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” a YouTube spokesperson said in a statement.

      Ginny Marvin/ Marketing Landin Google- 17 readers -
    • Facebook opens mid-roll ads to more Live broadcasters, starts non-live test

      Facebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control over or insight into which videos include their ads. On Thursday Facebook extended the ability for certain Pages and Profiles to insert mid-roll video ads within their Facebook Live broadcasts, and at the same time the company officially ann ...

      Marketing Landin Social Facebook- 10 readers -
  • How to spice up your TrueView audience strategy on YouTube

    … A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to watch video content. Many of us have been running TrueView campaigns on YouTube from within AdWords for a while, but how many of the newer or updated features are you taking advantage of? First, let’s take…

    Marketing Landin Social Google How To's- 12 readers -
  • After a most lively year, where does live video go in 2017?

    … At Brandlive (my employer) and elsewhere, we’ve already seen significant investments by big brands such as Walmart and Nike’s Air Jordans, which added live video to their broader marketing mix. But expect that programming to evolve in ambitious ways as companies expand their use of live video for: • communicating company values and internal messaging…

    Marketing Land- 14 readers -
  • The state of direct response video on Facebook

    …. For advertisers with other goals, check out these tips for cost-effectively creating video assets before starting your test. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Andrew Waber is the Manager of Market Insights and Media Relations…

    Andrew Waber/ Marketing Landin Social Facebook- 19 readers -
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