Channel: Video

  • Twitter will shut down its 6-second video service Vine

    Twitter is shutting down Vine, the 6-second video service announced in a blog post on Thursday. Vine launched in January 2013 and was Twitter’s early foray into digital video. When Vine debuted, mobile video wasn’t really a thing. YouTube’s audience was mostly on desktop, Snapchat was only a messaging app, Facebook’s autoplay video product was only a month old and Instagram ...

    Marketing Land- 8 readers -
  • Facebook set to launch international ad campaign for Facebook Live

    … Remember that thing earlier this year when a Facebook executive predicted that the News Feed will be “probably all video” in five years? That’s still a long way from happening, but the company most certainly wants its users posting more video — particularly using Facebook Live. To that end, Facebook is launching an ad campaign this weekend…

    Matt Mcgee/ Marketing Landin Social- 8 readers -
  • Twitter’s Periscope wants to air more TV-style broadcasts

    … network couldn’t opt to syndicate the same live stream to each of these platforms, in the same way a publisher could post a video to its YouTube channel, Facebook page and Twitter account. But by establishing that parity, Twitter and Periscope can make a case for why it may make a better distribution platform for those livestreams. In short: because…

    Marketing Landin Twitter- 7 readers -
  • How many videos top publishers post daily to Facebook, YouTube

    … Facebook’s video platform is out of the petri dish and approaching parity with YouTube’s dominant digital video service. Top cross-platform video publishers like BuzzFeed, NowThis and Tastemade are posting more videos a day to Facebook than to YouTube, according to an analysis of their respective main YouTube channels and Facebook counterparts…

    Marketing Landin Social Facebook How To's- 8 readers -
  • Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV

    … refers to as “live premium video” to differentiate from Periscope livestreams — will feature the same mid-roll video ads in Twitter’s TV apps as will run when watching them on Twitter’s site or mobile apps, and those mid-roll ads will be the only ads appearing within Twitter’s TV apps at launch. Twitter’s TV apps won’t be limited to live video…

    Marketing Landin Social Twitter- 10 readers -
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