Channel: Video

  • 7 killer ad tips for YouTube & video

    …Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube's video advertising platform. Please visit Marketing Land for the full article…

    Marketing Landin Social- 11 readers -
  • How media companies are creating episodic series for Instagram Stories

    … At the same time as Facebook and Snapchat are stocking up on original shows, media companies are independently producing episodic series for Facebook-owned Instagram. Sometime last year, Bustle Editor in Chief Kate Ward saw a tweet from someone asking whether watching Snapchat Stories had replaced TV as a before-bed ritual for anyone else…

    Marketing Landin Social- 22 readers -
  • What YouTube’s upcoming swipe-next gesture may mean for advertisers

    …, whether that’s viewing longer videos or more videos or all of the above. Being able to seamlessly switch from one video to the next removes the friction in finding something new to watch, in the same way that channel surfing can be preferable to scrolling through a programming guide. Instead of stopping a video and tapping back to YouTube’s home…

    Marketing Landin Google- 18 readers -
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