Channel: Video

    • Live video has become the creative canvas for digital marketers

      Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a campaign sometimes becomes the obsession, relegating the ideas to simply more variables to test. Many marketers crave creativity, big ideas and innovation. Well, jump into the live video pool, folks, because this is where the innovation is happening today.

      Marketing Landin Content- 14 readers -
    • Google trying TV ad buying again with DoubleClick Bid Manager

      To allow advertisers to buy and compare video ad performance across linear TV and digital, Google is bringing programmatic access to linear TV inventory to DoubleClick Bid Manager (DBM). The new offering, announced at the National Association for Broadcasters (NAB) conference in Las Vegas on Monday, taps inventory sources from WideOrbit, clypd and Google Fiber, the company’s ...

      Ginny Marvin/ Marketing Landin Google- 18 readers -
  • ColorTV adds search to its OTT services with purchase of Guidebox

    … ColorTV is a Newport Beach, California-based startup that provides Netflix-like recommendations for Over-the-Top (OTT) providers of online TV that are not named Netflix or Amazon. The company — founded last year — recently added a key new tool to its arsenal, announcing it has agreed to buy TV search and discovery provider Guidebox. Deal terms…

    Marketing Land- 16 readers -
  • YouTube TV premieres today in five markets, including LA, NY, SF

    … blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies. …

    Marketing Landin Social Google- 18 readers -
  • 10 tips to make the most of live video

    … Video is hands-down the hottest topic for most brands these days, and from my experience, I’d say it’s taken over “mobile” as the buzzword of the year. In particular, live video, disseminated on social channels like Facebook, Instagram and Snapchat, has brands and advertisers clamoring to get into the action. I could rattle off a bunch…

    Marketing Landin Social- 17 readers -
  • Periscope launches analytics dashboard & activity tab for video creators

    … inside Twitter Moments. This batch of news comes on the heels of Periscope’s announcement yesterday that it will be supporting pre-roll ads. Here’s a look at what’s new today. Analytics dashboard Periscope creators can already see a handful of metrics associated with their broadcasts, such as the number of live and replay viewers, how much total time…

    Marketing Land- 18 readers -
  • Video ads for direct response: What’s the best length?

    … Video advertising creative is perhaps the most painstaking for advertisers to deal with during the planning and production stages. While there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and they will eventually find creative that works well with their target audiences…

    Andrew Waber/ Marketing Landin Facebook- 16 readers -
  • Twitter to bring pre-roll ads to Periscope videos

    … Twitter is chasing the money, and Periscope is their next target. Per an announcement today, Twitter will soon allow publishers and creators to monetize their Periscope content with support of pre-roll ads within video. With pre-roll ads, viewers will receive the same user experience that is seen within Twitter videos, just now extended…

    Marketing Landin Social- 13 readers -
  • Twitter, Periscope make it easier to stream TV-quality live broadcasts

    … Twitter is making it easier for publishers and brands to air TV-quality live broadcasts on the social network and its live-streaming app, Periscope — as easy as on Facebook or YouTube or TV. On Tuesday, Twitter announced the Periscope Producer API so that broadcasters can stream live video to Twitter and Periscope without having to shoot…

    Marketing Landin Social Twitter- 20 readers -
  • YouTube to end Annotations in May

    … Google has decided to discontinue its Annotations Editor beginning May 2, making annotations — any text, links or hot spots layered over a video — no longer available to creators. Since offering End Screens and Cards, YouTube says the use of annotations, which only work on desktop, has decreased more than 70 percent. “With 60 percent…

    Amy Gesenhues/ Marketing Landin Social- 25 readers -
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