Channel: Video

    • YouTube debuts TV subscription service, at $35 a month for 6 accounts

      Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube. On Tuesday YouTube debuted a cable TV-style subscription service so that people can pay to stream live and recorded shows from the four broadcast TV networks, and roughly three dozen cable networks through a new YouTube TV mobile app.

      Marketing Landin Social- 20 readers -
    • YouTube viewers now consuming 1B hours of video content a day

      YouTube says people around the world are now consuming a billion hours of video content per day on the site. According to the announcement, the milestone was reached last year, but YouTube only shared the news yesterday. “If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years,” writes YouTube’s VP of engineering, Cristos Goodrow, on the ...

      Amy Gesenhues/ Marketing Landin Social Content- 20 readers -
    • Why longer Facebook Live streams mean more engagement

      Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key to its vision for the future of the social network. In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that it’s planning one of its biggest promotional campaigns ever around the feature.

      Carla Marshall/ Marketing Landin Social Facebook- 19 readers -
  • Twitter, Periscope make it easier to stream TV-quality live broadcasts

    … Twitter is making it easier for publishers and brands to air TV-quality live broadcasts on the social network and its live-streaming app, Periscope — as easy as on Facebook or YouTube or TV. On Tuesday, Twitter announced the Periscope Producer API so that broadcasters can stream live video to Twitter and Periscope without having to shoot…

    Marketing Landin Social Twitter- 11 readers -
  • YouTube to end Annotations in May

    … Google has decided to discontinue its Annotations Editor beginning May 2, making annotations — any text, links or hot spots layered over a video — no longer available to creators. Since offering End Screens and Cards, YouTube says the use of annotations, which only work on desktop, has decreased more than 70 percent. “With 60 percent…

    Amy Gesenhues/ Marketing Landin Social- 15 readers -
  • Television meets internet in emerging new ATSC 3.0 standard

    … Traditional television and internet-delivered television are heading for a merger in a new, next-generation standard. And the result could be a complete overhaul of how cross-channel marketing and ad campaigns are conducted. The merger is part of version 3.0 of the Advanced Television Systems Committee standard, or ATSC 3.0 for short. Our…

    Marketing Land- 15 readers -
  • YouTube’s unskippable 30-second video ads will sunset next year

    … YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting next year. “We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users…

    Ginny Marvin/ Marketing Landin Google- 22 readers -
  • How to spice up your TrueView audience strategy on YouTube

    …. Luckily, things have improved a lot since then, and we can now have much simpler, more goal-oriented campaigns sitting alongside our existing AdWords activity (Search, Shopping, Display and App Promotion campaigns). Thanks to this integration, we benefit from much easier and more extensive campaign reporting and many more options when it comes…

    Marketing Landin Social Google How To's- 13 readers -
  • After a most lively year, where does live video go in 2017?

    … At Brandlive (my employer) and elsewhere, we’ve already seen significant investments by big brands such as Walmart and Nike’s Air Jordans, which added live video to their broader marketing mix. But expect that programming to evolve in ambitious ways as companies expand their use of live video for: • communicating company values and internal messaging…

    Marketing Land- 15 readers -
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