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How to Fail the Right Way One of the main reasons why people who try to make money online end up failing is because they are scared stiff of the concept of failing. Failure is this big ugly word that they would rather not hear. It’s a concept they want to run away from; it’s a concept that makes them sick to the pits of their stomach.
… Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition. A down-home, deep fried sense of warm hospitality that permeates its ads and copy like a gentle waft of charcoal. It’s also permeated by images of Lemmy pouring it on his cornflakes after a night…
… responding to brands’ 9-11 tweets and also adding trenchant (and occasionally NSFW) commentary: Tell you what @WeberGrills, you gimme a good discount on a grill and I’ll put my brother’s ashes in with the charcoal. #neverforget — Mike Monteiro (@monteiro) September 11, 2014 The terrorists can take the icees from our cold, dead hands, am I right…
….’ What’s ‘hidden’ or unclear is more irritating to these savvy young consumers who prize transparency than racy images.” 2. Sony’s Dutch “White is Coming” PSP It’s hard to argue in favor of this ad (and its many versions) with all of its aggressively racist undertones. A white woman clutching a black woman by the chin—and alternatively the hair…