Charles Duhigg

  • Actionable Marketing Guide Summer Reading List

    …. Follow Handley’s advice and you’ll become a better writer. On Writing by Stephen King. Love him or hate him, King is a master writer and storyteller. This book gives you an inside view on Stephen King’s views on writing and processes. It’s the kick in the pants most writers need. The Artist’s Way by Julia Cameron. This book is a broader approach…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … are a couple of questions marketers have to ask themselves ahead of time in order to give customers a similar habit, Charles said. Question #1. What queue can we give our customers? “We know that the most successful products are the ones that have these obvious queues,” he said, giving the example of the success of the iPhone. “One of the things…

    MarketingSherpa Blogin How To's- 6 readers -