Charles Duhigg

  • Actionable Marketing Guide Summer Reading List

    … to it. I love the core thesis: You get more satisfaction from setting goals and working to achieve them. The winners are the people who set high bars and achieve. The Power of Habit by Charles Duhigg. I picked this book up in an airport. I was intrigued. I like that it made me understand how to create and change habits. Getting Things Done by David…

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … “Although we think of ourselves as people who can make decisions, and in control of our own lives, 40 to 45 percent of what we do every day is a habit. It’s something that happens almost subconsciously,” Charles Duhigg, best-selling author, The Power of Habit, said in the Media Center at MarketingSherpa Summit 2016. Right now, he added, we…

    MarketingSherpa Blogin How To's- 6 readers -