Charles Duhigg

  • Actionable Marketing Guide Summer Reading List

    … makes complex issues easy-to-understand. I consider it a marketing book because it’s useful since it explains how ideas gain traction. (Jonah Berger’s Contagious is also a good read on this topic.) Made To Stick, Dan and Chip Heath. I love this book. It shows you how to make your ideas memorable. Writing books At the core of most marketing today…

    Heidi Cohen/ Heidi Cohen- 14 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … “Although we think of ourselves as people who can make decisions, and in control of our own lives, 40 to 45 percent of what we do every day is a habit. It’s something that happens almost subconsciously,” Charles Duhigg, best-selling author, The Power of Habit, said in the Media Center at MarketingSherpa Summit 2016. Right now, he added, we…

    MarketingSherpa Blogin How To's- 6 readers -