Charles Duhigg

  • Actionable Marketing Guide Summer Reading List

    … to it. I love the core thesis: You get more satisfaction from setting goals and working to achieve them. The winners are the people who set high bars and achieve. The Power of Habit by Charles Duhigg. I picked this book up in an airport. I was intrigued. I like that it made me understand how to create and change habits. Getting Things Done by David…

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … are a couple of questions marketers have to ask themselves ahead of time in order to give customers a similar habit, Charles said. Question #1. What queue can we give our customers? “We know that the most successful products are the ones that have these obvious queues,” he said, giving the example of the success of the iPhone. “One of the things…

    MarketingSherpa Blogin How To's- 6 readers -