Charmin

  • Brand vs. AI

    …. There are whole new modes of connection, thanks to virtual and augmented reality. How are you using today’s communication tools to create tribes for customers to believe in and belong to? Let customers in to co-create and contribute their own value: The platform revolution—from Zipcar to BlaBlaCar, eBay to Etsy, Flickr to Prosper—has taught…

    AllTwitter- 25 readers -
  • How to Use Offline Media to Drive Social Media Engagement

    …, and in a way that’s visible to their social graphs. Take a look at Charmin. The company used #tweetfromtheseat, an easily abused hashtag, for a campaign in 2014. Toilet paper isn’t easy to market, but this campaign was an instant hit. Laura Dressman, Charmin’s communications manager, recently told Digiday that a big part of the brand’s multichannel…

    AllFacebookin Social Facebook How To's YouTube- 39 readers -
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