• Brand vs. AI

    … won’t need to see “Charmin” to know if it’s soft—we’ll have a softness indicator collected from the crowdsourced insight of thousands of users. What will “brand” mean in an era of perfect information? ‘Believe’ and ‘belong’ brands will become essential, beloved tribes Brands will not go away, though—far from it. Their role in our lives may very well…

    AllTwitter- 21 readers -
  • 4 Examples of Thinking Outside the Box with Content Marketing

    …. Charmin’s Sit Or Squat App Creating conversation around a product or service is the oldest form of effective advertising. Charmin combined the traditional gimmick with modern technology and created a smartphone application that was quickly downloaded by over 100,000 curious users. Proctor and Gamble had an instant hit with this content marketing…

    3Q Digitalin Social Content- 10 readers -
  • 5 brands that won at social media in 2014

    … a reason the brand landed the 2015 Cannes award for creative marketer of the year. Heineken ran a number of engaging campaigns throughout the course of the year, starting with a 15-second crowdsourced film and ending by throwing surprise holiday parties for its fans in real time. In between, it unveiled several campaigns that utilized mobile…

    Tanya Dua/ Digidayin Social- 15 readers -
  • And Now This: A Response To John Oliver’s Views On Real-Time Marketing

    … to see Charmin talking about the Royal Baby. It’s odd to see an airline photoshopping lightsabers into a stock photograph to celebrate Star Wars Day. It’s new and it’s scary and it’s strange. But the data show that, time and time again, RTM works. Brands Are Responding To The Audience, Rather Than Trying To Set The Agenda Themselves The audience…

    Marketing Landin Social Twitter- 11 readers -
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