Charmin

  • Brand vs. AI

    … won’t need to see “Charmin” to know if it’s soft—we’ll have a softness indicator collected from the crowdsourced insight of thousands of users. What will “brand” mean in an era of perfect information? ‘Believe’ and ‘belong’ brands will become essential, beloved tribes Brands will not go away, though—far from it. Their role in our lives may very well…

    AllTwitter- 27 readers -
  • How to Use Offline Media to Drive Social Media Engagement

    … Media. “When people are doing things like commuting or waiting in line at a retail checkout, they’re looking to pass the time, and our data shows that they’re happy to do so with some lightly branded infotainment. They even look forward to it.” Data points from everywhere Gareth Powell, head of analytics at JD Williams Group, believes that smart…

    AllFacebookin Social Facebook How To's YouTube- 40 readers -
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