• Brand vs. AI

    … won’t need to see “Charmin” to know if it’s soft—we’ll have a softness indicator collected from the crowdsourced insight of thousands of users. What will “brand” mean in an era of perfect information? ‘Believe’ and ‘belong’ brands will become essential, beloved tribes Brands will not go away, though—far from it. Their role in our lives may very well…

    AllTwitter- 24 readers -
  • 4 Examples of Thinking Outside the Box with Content Marketing

    Creative content marketing techniques are one of the most effective ways for companies to raise awareness and expand their target audience in an effort to increase sales revenue. The competition is fierce, and most online marketing experts start their campaigns by saturating the most relevant social media networking sites.

    3Q Digital- 12 readers -
  • 5 brands that won at social media in 2014

    … that it was forming a global content and creative marketing studio, to produce travel-related content toward driving new business. Charmin Any brand looking for a few tips on how to run its social feed could do worse than emulating Charmin. The toilet paper brand is not afraid to laugh at itself — or give its 57,000 Twitter followers a chuckle. On National…

    Tanya Dua/ Digidayin Social- 17 readers -
  • And Now This: A Response To John Oliver’s Views On Real-Time Marketing

    … to see Charmin talking about the Royal Baby. It’s odd to see an airline photoshopping lightsabers into a stock photograph to celebrate Star Wars Day. It’s new and it’s scary and it’s strange. But the data show that, time and time again, RTM works. Brands Are Responding To The Audience, Rather Than Trying To Set The Agenda Themselves The audience…

    Marketing Landin Social Twitter- 13 readers -
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