Charmin

    • Brand vs. AI

      Brands have penetrated our culture like never before. But will they keep their role in the face of the technological disruption about to sweep through the business landscape? We argue that the brands that we use to simplify and navigate will die, while the brands that we choose to believe in and belong to can thrive even more.

      AllTwitter- 10 readers -
  • 4 Examples of Thinking Outside the Box with Content Marketing

    …. Charmin’s Sit Or Squat App Creating conversation around a product or service is the oldest form of effective advertising. Charmin combined the traditional gimmick with modern technology and created a smartphone application that was quickly downloaded by over 100,000 curious users. Proctor and Gamble had an instant hit with this content marketing…

    3Q Digitalin Social Content- 10 readers -
  • 5 brands that won at social media in 2014

    …, it consistently cooks up creative campaigns, like last year’s #6secondscience, which showed fans how to conduct short experiments on Vine, or the more recent #Emojiscience lab. It even created a rad pair of moon boots to show off its advanced materials. Much of what GE does is complicated, which makes its content marketing all the more impressive…

    Tanya Dua/ Digidayin Social- 11 readers -
  • And Now This: A Response To John Oliver’s Views On Real-Time Marketing

    … to see Charmin talking about the Royal Baby. It’s odd to see an airline photoshopping lightsabers into a stock photograph to celebrate Star Wars Day. It’s new and it’s scary and it’s strange. But the data show that, time and time again, RTM works. Brands Are Responding To The Audience, Rather Than Trying To Set The Agenda Themselves The audience…

    Marketing Landin Social Twitter- 8 readers -
Get the top posts daily into your mailbox!