• Brand vs. AI

    …. There are whole new modes of connection, thanks to virtual and augmented reality. How are you using today’s communication tools to create tribes for customers to believe in and belong to? Let customers in to co-create and contribute their own value: The platform revolution—from Zipcar to BlaBlaCar, eBay to Etsy, Flickr to Prosper—has taught…

    AllTwitter- 25 readers -
  • 4 Examples of Thinking Outside the Box with Content Marketing

    …. Charmin’s Sit Or Squat App Creating conversation around a product or service is the oldest form of effective advertising. Charmin combined the traditional gimmick with modern technology and created a smartphone application that was quickly downloaded by over 100,000 curious users. Proctor and Gamble had an instant hit with this content marketing…

    3Q Digitalin Social Content- 12 readers -
  • 5 brands that won at social media in 2014

    … that it was forming a global content and creative marketing studio, to produce travel-related content toward driving new business. Charmin Any brand looking for a few tips on how to run its social feed could do worse than emulating Charmin. The toilet paper brand is not afraid to laugh at itself — or give its 57,000 Twitter followers a chuckle. On National…

    Tanya Dua/ Digidayin Social- 19 readers -
  • And Now This: A Response To John Oliver’s Views On Real-Time Marketing

    … can’t repeat many of the examples he used in his and keep my day job, here’s a link to the video for you to check it out for yourself. He’s Got A Good Point Many of Oliver’s points were spot on. The DiGiorno Pizza social gaffe he mentioned was a case study in making sure you understand the origin of a hashtag before joining the conversation…

    Marketing Landin Social Twitter- 14 readers -
  • Tweets from the seat: Inside Charmin’s social media strategy

    When a brand takes it upon itself to become a publisher, it is incumbent upon that brand to create relevant content. Which is all well and good when you’re as interesting and dynamic as, say, GE. But what if you’re a brand associated with some of life’s less savory necessities? What if you’re Charmin? With a presence on Twitter, Facebook, Google+, YouTube and Vine, Charmin is ...

    Tanya Dua/ Digiday- 22 readers -
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