• RoboEditor: The Strange New Editorial Machine You Need to Become

    … of putting aside a little time each week to brainstorm story ideas and strategies while digging into your data. Like any mental skill, it requires practice, and, eventually, it starts to become second nature. I’m on that journey myself, and the biggest help has been my weekly one-on-one meetings with Contently’s data scientist, Alex Combs. He’s…

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  • Content Traffic Research-Does Anyone Read Your Marketing?

    Does Your Content Marketing Deserve Customer Attention? Time is money as the saying goes. For content marketers, these words have more than one meaning: Your employee (or freelancer) time spent creating content has cost implications for your marketing headcount and budget. Your prospect, customer and public time spent consuming your content has lead generation and sales imp ...

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