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… regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try or even need to answer that hard question. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer. Scroll’s subscribers would get ad-free editorial content from…
… In 2014, Tony Haile was in the midst of leading a publishing revolution. As CEO of Chartbeat, a web analytics company, he pushed the industry past the pageview and toward metrics that valued quality over quantity. His Time article “What You Think You Know About the Web Is Wrong” was a call to arms: “We confuse what people have clicked…
… developers’ conference in San Francisco: Partnerships with publishing tools WordPress, Drupal, Atavist, Medium, Perk Distributed, RebelMouse, ShareThis, Sovrn, Steller and Tempest. Partnerships with analytics tools Adobe Analytics, Chartbeat, comScore, Nielsen, Parse.ly and SimpleReach. As announced last week, publishers can now create branded…
When Malaysia Airlines Flight 370 mysteriously went missing in March 2014, the story completely dominated the news cycle for at least a week. But one network stretched the opportunity too thin, covering the story long after any new details emerged about the missing flight. Why? Because data told it to. The result? Higher ratings.