Chat Bots

    • Hello Bots, Goodbye Apps: How Brands Should Embrace Chat Bots

      Face it: Bots are all the rage right now. Not only are chat bots becoming more useful for consumers, they’re becoming an increasingly common way for brands to forge relationships with their customers. Whether it’s taking care of customer-service needs or helping someone find specific products, the rise of artificial intelligence combined with the accessibility of mobile has ...

      AllFacebookin Social Google Facebook How To's- 8 readers -
    • The Missing Piece of Chat Bot Technology: Consumer Intent

      Facebook recently announced that businesses will be able to send consumers promotional messages through Facebook Messenger. More recently, we’ve seen announcements from Apple and Google announcing new investments in chat platforms such as iMessage and Allo. Why all of the buzz? Because chat technology–and chat bots in particular–present major opportunities for companies to upsell shoppers.

      AllFacebookin Google Facebook Retargeting- 9 readers -
    • The natural evolution of digital for brands: becoming more human

      It used to be that digital interactions portrayed in the Jetsons, on Star Trek and through KITT on Knight Rider were make-believe preserved for the television and big screen. However, with the rise of digital personal assistants in recent years like Cortana and Siri, and intelligent bots, what was once science fiction is quickly becoming fact.

      Search Engine Watch- 8 readers -
  • iOS 10 Apps Need Social Components

    … 2013. What remains to be seen is whether Apple will also introduce a bot store to compete with Messenger. iMessage is weaving together communication, creativity and collaboration by giving brands the ability to build truly interactive visually driven apps that let friends create content and experiences together in real time. Social shopping…

    Inside Facebook- 9 readers -
  • What Do Consumers Think About New Digital Technologies? (Report)

    … Marketing choices are often led by technological developments. With increased reliance on the internet, marketers are catering to internet-first and, in some cases, mobile-only audiences. But what do consumers think of the technologies that could define the near future, such as wearables, virtual reality and live video? A report from text…

    AllTwitterin Social- 7 readers -
  • The State of Social Commerce (Infographic)

    … commerce made big advances in 2014 and 2015, with services like Twitter, Tumblr and Facebook all implementing buy buttons and expanding into payment systems, native shops and brand partnerships. Overall, it seemed like social networks were making commerce a core part of their platforms. And social commerce seems well positioned for growth. More…

    AllTwitterin Social Facebook Twitter- 14 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    …, much of the conversation around chat bots has been focused on replacing rote customer service for existing clients and “driving loyalty,” as spurious as that phrase has been shown to be by the good folks at the Ehrenberg-Bass Institute. So we’re going to look at something different: four ways that chat bots could increase marketing effectiveness…

    AllFacebookin Social Facebook- 19 readers -
  • Facebook Updates Messenger Platform Policies, Speeds Up Review Policy

    …, and they cannot contain promotional content. He outlined the following use cases that are eligible for the test of subscription messaging: News: Bots whose primary purpose is to inform people about recent or important events or information in categories such as sports, finance, business, real estate, weather, traffic, politics and entertainment…

    David Cohen/ AllTwitterin Facebook- 8 readers -
  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … personal assistant for Messenger, and Zuckerberg obliged: We’ve released the Messenger platform M bot in the last six months–F8 was the big announcement there. And I think since then, I think we’ve announced we have more than 10,000 bots in the system, which are basically making it so that different businesses can build automated ways to communicate…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 11 readers -
  • Facebook’s Notify App Notifies Users of Its Demise

    … Facebook launched its stand-alone Notify application in November, but on Thursday, Notify users began receiving a different type of notification—one alerting them to the app’s impending shutdown. Thursday’s no-more-Notify notification read: Thanks for using Notify. We’re transitioning parts of Notify into other Facebook products, and the app…

    David Cohen/ Inside Facebookin Facebook- 7 readers -
  • Facebook Tweaks Safety Check

    … the activation of Safety Check was described in detail by Cottle in the blog post, as was its use of the social graph and how Facebook prevents its automated systems from being overwhelmed with a new internal rate-limiting service. He wrote on Safety Check in general: Since our first activation in December 2014 for Typhoon Ruby, more than 1 billion…

    David Cohen/ Inside Facebookin Social Facebook- 7 readers -
  • How Facebook, Twitter Updates Improve Customer Service

    … new ways for communicating. Chat bot application-programming interface: In early April, Facebook granted businesses access to its chat bot API, which allows brands to create bots for Messenger. With an increasing number of customers turning to Facebook’s messaging application to engage with brands, these bots allow companies to keep up…

    AllTwitterin Social Facebook Twitter How To's- 16 readers -
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