Chat Bots

    • It’s Time to Take Facebook Seriously for Location Marketing

      What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.” If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especi ...

      AllFacebookin Social Paid Search Facebook- 9 readers -
    • Social Customer-Service Automation: Too Good, or Too Good to Be True?

      Staying ahead of the curve of ever-evolving technologies can feel like a feat. What may be a game-changer at one moment can quickly turn into old news in the matter of months, weeks or even days. We live in an era when the next best technology is literally around the corner. It’s exhausting just trying to keep up. However, I feel some trends are here to stay–at least, for a little while.

      AllTwitterin Social- 10 readers -
  • The Missing Piece of Chat Bot Technology: Consumer Intent

    … Facebook recently announced that businesses will be able to send consumers promotional messages through Facebook Messenger. More recently, we’ve seen announcements from Apple and Google announcing new investments in chat platforms such as iMessage and Allo. Why all of the buzz? Because chat technology–and chat bots in particular–present major…

    AllFacebookin Google Facebook Retargeting- 13 readers -
  • The natural evolution of digital for brands: becoming more human

    … It used to be that digital interactions portrayed in the Jetsons, on Star Trek and through KITT on Knight Rider were make-believe preserved for the television and big screen. However, with the rise of digital personal assistants in recent years like Cortana and Siri, and intelligent bots, what was once science fiction is quickly becoming fact…

    Search Engine Watch- 8 readers -
  • iOS 10 Apps Need Social Components

    … packs and iMessage apps, both of which can be offered for free or for purchase. Commerce opportunities abound. The ability to add stickers inside of iMessage reinforces the global shift to a visually based communication medium. With iMessage positioned to be the new browser, the services we are accustomed to using on the web will now be able to live…

    Inside Facebook- 11 readers -
  • What Do Consumers Think About New Digital Technologies? (Report)

    … Marketing choices are often led by technological developments. With increased reliance on the internet, marketers are catering to internet-first and, in some cases, mobile-only audiences. But what do consumers think of the technologies that could define the near future, such as wearables, virtual reality and live video? A report from text…

    AllTwitterin Social- 9 readers -
  • The State of Social Commerce (Infographic)

    … and resistance among consumers. Twitter shut down its e-commerce development team earlier this year, while Facebook’s efforts remain in beta and only available to certain user and brand groups. On Pinterest, more than 10,000 merchants currently employ buyable pins. Social commerce may still be in its infancy, but it certainly has a future. For more information on the impact of livestreaming and commerce through chat bots, view the infographic below, from Sumo Heavy. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 17 readers -
  • The Unexpected Ways Chat Bots Could Change Marketing

    …, much of the conversation around chat bots has been focused on replacing rote customer service for existing clients and “driving loyalty,” as spurious as that phrase has been shown to be by the good folks at the Ehrenberg-Bass Institute. So we’re going to look at something different: four ways that chat bots could increase marketing effectiveness…

    AllFacebookin Social Facebook- 22 readers -
  • Facebook Updates Messenger Platform Policies, Speeds Up Review Policy

    … to users’ messages, as well as a test of subscription messaging for specific use cases. He wrote: Businesses and developers using the Send/Receive API will now have up to 24 hours to respond to a message initiated by a person in Messenger when using standard messaging. There is also an allowance to send one message after the 24-hour window. Each time…

    David Cohen/ AllTwitterin Facebook- 11 readers -
  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … million 360 photos have been shared on Facebook since the feature’s June debut, with about 1 million being added to that total each week. Facebook users are searching across more than 2.5 trillion posts and conducting more than 2 billion searches each day. Facebook Lite, Facebook’s lightweight Android application for emerging markets, was used by more…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 16 readers -
  • Facebook’s Notify App Notifies Users of Its Demise

    … will no longer be supported. Not surprisingly, those “other Facebook products” mainly refer to Messenger and that app’s recently introduced bots. The social network shared the following statement with The Verge: Since launching Notify, we’ve learned a lot about how to make notifications as timely and relevant as possible, and we heard from…

    David Cohen/ Inside Facebookin Facebook- 9 readers -
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