Chat & Text Messaging Apps

  • Forrester: Here are some ways marketers can adapt to messaging apps

    … From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to master the art of the individual conversation. Except that now it’s at the scale of millions of individual conversations. “Messaging apps are morphing…

    Marketing Land- 7 readers -
  • Imperson unveils chatbot platform so you can create your own character

    …. Images or video can also be sent from the chatbot engine as part of the conversation, if those media types are supported by the chat platform. A typical use case, Pfeifel said, is “a marketing and sales scenario,” where a chatbot can add a responsive personality to the brand’s side of the experience. He noted that the chatbot doesn’t necessarily have…

    Marketing Land- 9 readers -
  • MarTech Landscape: What is OTT programming and why does it matter?

    … user-generated videos. And OTT content has been expanded to include communications services that bypass telecommunication companies. So, if you subscribe to Verizon Wireless’ cell phone service but communicate via text messaging over Facebook-owned WhatsApp on WiFi, that has also become known as an “over-the-top” service. The WhatsApp service…

    Marketing Land- 8 readers -
  • The week when digital marketing entered the Age of the Agent Layer

    … When the history of digital marketing is written, this week may be seen as the point when marketers went from delivering media to becoming mediators. Facebook’s launch this week of its Messenger platform and bot ecosystem did not, of course, invent the category. It builds on what WeChat, Kik, and other messaging apps have already launched…

    Marketing Land- 5 readers -
  • Startup BetterBrand unveils its marketing platform for chat apps

    … No communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap. To help brands address this opportunity, London-based startup BetterBrand this week announced its initial product, a chat app marketing platform. At the moment, CEO Asaf Amir told me, the platform is available as a managed…

    Marketing Land- 6 readers -
  • MediaBrix Brings Its Brand Of Mobile Ads To Messaging App Kik

    … From the MediaBrix home page If you’re a teen or a young adult in North America, you probably already know about Kik. The Ontario, Canada-based messaging app claims over 200 million users and average user sessions of 35 minutes, which is why brands want in. Teens and young adults are “the first mobile-first generation,” MediaBrix CEO Ari…

    Marketing Land- 11 readers -
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