Chat & Text Messaging Apps

  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 11 readers -
  • Say hello to the newest intelligent agent, Ozlo

    … the info about the steak from an article in Time Out magazine and about live music from TripAdvisor. “The place was great,” he added. (See photo below.) By contrast, he said, Google Assistant “would bring back a web link to a random article, or would read you a snippet.” (See comparison screens above.) Google Assistant, Apple’s Siri, Amazon’s Alexa…

    Marketing Land- 10 readers -
  • Forrester: Here are some ways marketers can adapt to messaging apps

    … From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to master the art of the individual conversation. Except that now it’s at the scale of millions of individual conversations. “Messaging apps are morphing…

    Marketing Land- 8 readers -
  • Facebook Messenger adds buy button, native payments and links bots to Facebook ads

    Facebook Messenger bots can now serve as standalone storefronts. On Monday Facebook Messenger made it easier for companies to sell products through their Messenger bots by adding a buy button, the ability to people to buy products from a bot without needing to leave Messenger and a way for brands to direct people from their Facebook ads to their Messenger bots.

    Marketing Land- 22 readers -
  • Imperson unveils chatbot platform so you can create your own character

    …. Images or video can also be sent from the chatbot engine as part of the conversation, if those media types are supported by the chat platform. A typical use case, Pfeifel said, is “a marketing and sales scenario,” where a chatbot can add a responsive personality to the brand’s side of the experience. He noted that the chatbot doesn’t necessarily have…

    Marketing Land- 10 readers -
  • MarTech Landscape: What is OTT programming and why does it matter?

    … user-generated videos. And OTT content has been expanded to include communications services that bypass telecommunication companies. So, if you subscribe to Verizon Wireless’ cell phone service but communicate via text messaging over Facebook-owned WhatsApp on WiFi, that has also become known as an “over-the-top” service. The WhatsApp service…

    Marketing Land- 9 readers -
  • The week when digital marketing entered the Age of the Agent Layer

    … When the history of digital marketing is written, this week may be seen as the point when marketers went from delivering media to becoming mediators. Facebook’s launch this week of its Messenger platform and bot ecosystem did not, of course, invent the category. It builds on what WeChat, Kik, and other messaging apps have already launched…

    Marketing Land- 6 readers -
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