Chat & Text Messaging Apps

  • Four trends that will reshape marketing in 2017

    …. And the shift to mobile continued to gain steam, with everything from ordering dinner to booking a vacation now done on smartphones and tablets. Marketers are racing to keep up, and 2017 is about to bring more changes. Here are four trends I see shaping marketing in the coming year…. [Read the full article on MarTech Today.] Some opinions…

    Marketing Land- 13 readers -
  • PullString opens up its conversational platform for Amazon Alexa skills

    … In September, PullString announced the availability of its conversational computing platform for chatbots, talking dolls, and other uses. This week, the San Francisco-based company said that its platform is available to developers of skills (that is, applications) for Amazon’s intelligent voice agent, Alexa. This ability to create and publish…

    Marketing Land- 13 readers -
  • Content-specific chat prompts: Unlocking the power of conversation

    … Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more. Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing…

    Marketing Landin Social Content- 12 readers -
  • Say hello to the newest intelligent agent, Ozlo

    …. The Ozlo tech team includes veterans from Apple, Facebook, Google, Amazon, Microsoft, and Mozilla. Ozlo is free as an iOS app or via the Web. An Android app is planned for release by the end of the year, with versions for Facebook Messenger and other messaging apps by next year. The company’s business model calls for taking a percentage…

    Marketing Land- 14 readers -
  • Forrester: Here are some ways marketers can adapt to messaging apps

    … From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to master the art of the individual conversation. Except that now it’s at the scale of millions of individual conversations. “Messaging apps are morphing…

    Marketing Land- 8 readers -
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