Chat & Text Messaging Apps

  • Instagram ads can now link to brands’ Messenger accounts, bots

    … Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest example, brands can now buy ads from Facebook to run on Facebook’s photo-and-video sharing app that link to a marketer’s account in Facebook’s messaging app. The extension of Messenger-linked ads…

    Marketing Landin Social Facebook- 29 readers -
  • Bot-to-bot marketing is coming soon. Are you ready?

    … Amazon Echo, housing the Alexa intelligent agent In the past year or so, a new marketing channel has emerged around bots and intelligent agents. This includes voice-based intelligent agents like Google Home’s Assistant or Amazon’s Alexa, and chatbots that interact largely through text conversations. Marketers are beginning to plan…

    Marketing Land- 25 readers -
  • Chatbots: Hype or the real deal?

    … Last December, Starbucks announced “My Starbucks Barista,” a virtual barista for its mobile app that enables customers to place orders via voice command or messaging interface. This led me to consider the current perception of artificial intelligence and where it stands in relation to the current reality of the technology. Are chatbots the real…

    Marketing Land- 19 readers -
  • Facebook Messenger adds option for chat bots to avoid chatting

    …,” Messenger wrote in a blog post announcing the new option. The new option marks the latest departure from the original promise of chat bots, which was for people to interact with businesses like they do with their friends. I don’t know anyone who texts with their friends through a bunch of multiple-choice buttons. Then again, conversing with a bot isn’t…

    Marketing Landin Social Facebook- 19 readers -
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