Chat & Text Messaging Apps

  • Bot-to-bot marketing is coming soon. Are you ready?

    … Amazon Echo, housing the Alexa intelligent agent In the past year or so, a new marketing channel has emerged around bots and intelligent agents. This includes voice-based intelligent agents like Google Home’s Assistant or Amazon’s Alexa, and chatbots that interact largely through text conversations. Marketers are beginning to plan…

    Marketing Land- 22 readers -
  • Chatbots: Hype or the real deal?

    … Last December, Starbucks announced “My Starbucks Barista,” a virtual barista for its mobile app that enables customers to place orders via voice command or messaging interface. This led me to consider the current perception of artificial intelligence and where it stands in relation to the current reality of the technology. Are chatbots the real…

    Marketing Land- 18 readers -
  • Facebook Messenger adds option for chat bots to avoid chatting

    … Conversations with Facebook Messenger bots soon may start to feel less like texting with a friend and more like tapping through a food-ordering app’s restaurant menu. On Thursday Messenger added an option for bot makers to prevent people from sending normal messages to their bots by replacing the in-app keyboard with a persistent menu, making…

    Marketing Landin Social Facebook- 18 readers -
  • Totango rolls out first chatbot for customer success

    … that this is the first bot designed for a customer success platform. It joins a growing number of marketing and business intelligence firms that are using bots and intelligent agents to make the data more accessible, including business analytics provider Sisense’s Amazon Alexa skill and chatbots, and marketing analytics firm Datorama’s employment of Alexa…

    Marketing Land- 18 readers -
  • A bot for Kia Motors is the first to debut a new Super Bowl ad

    … Bots are growing up. This week, one of their kind becomes the first to premiere a Super Bowl ad. The 60 second ad — a whirlwind comic spot starring Melissa McCarthy for Kia’s new Niro crossover SUV — is now available through the company’s NiroBot on Facebook Messenger. Kia COO and EVP Michael Sprague said in a statement that the bot milestone…

    Marketing Landin Social- 21 readers -
  • Four trends that will reshape marketing in 2017

    …. And the shift to mobile continued to gain steam, with everything from ordering dinner to booking a vacation now done on smartphones and tablets. Marketers are racing to keep up, and 2017 is about to bring more changes. Here are four trends I see shaping marketing in the coming year…. [Read the full article on MarTech Today.] Some opinions…

    Marketing Land- 14 readers -
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