Cheetah Mobile

  • Cheetah Ads Debuts, Racing to Make Mobile Ads Smarter Through AI

    … Mobile app and content developer Cheetah Mobile has taken the wraps off its rebranding today, and is showing off the renewed focus of its mobile ad business. Cheetah Ads puts a different moniker on something familiar — it renames the Cheetah Ad Platform business. But more importantly, the move is intended to unify elements of the company…

    Street Fightin Mobile- 26 readers -
  • What to Look for in 2017: Mobile, Video, AI

    … signals to understand customer context and the purchase process. As cross-device targeting improves, expect marketers’ messages to evolve to become nuanced in their frequency and sequential in their messaging. If a multi-screen campaign isn’t moving the consumer through the purchase funnel, then you’re doing it wrong. Josh Ong is director of global marketing and communications at mobile tools provider Cheetah Mobile. Image courtesy of Shutterstock. …

    AllFacebookin Facebook Retargeting- 42 readers -
  • Livestreaming vs. Live Broadcasting: A Necessary Introduction

    … a digital entertainment career. How does that differ from livestreaming, Meerkat and Facebook Live? The biggest thing is in figuring out how to provide all people an incentive to go live. One step is to take gaming elements and make live broadcasting a game around leveling up and earning unique items. The other step is to add a financial incentive…

    AllFacebookin Facebook YouTube- 25 readers -
  • Mobile Game Roundup: Vertigo Racing, Head of State and More

    … to form ties with groups like the Police and the Church. Finally, the game will present users with random events that can change their campaigns. In addition to these new releases, here are some of the previously released mobile games that have come to new platforms. Brasingo from Caleta Gaming – Free on iOS; previously released for free on Android. The game is also available to play for free on Facebook. Badland 2 from Cheetah Mobile and Frogmind – Free on Android; previously released on iOS ($3.99). …

    Inside Facebook- 33 readers -
  • Brazil, Mexico, U.S. Have Most Competitive Android App Markets (Infographic)

    … Mobile advertising platform Cheetah Ad Platform released an infographic detailing the competition in Android application development around the world. Cheetah Ad Platform analyzed data from 52 million Android smartphone users and found that the average worldwide user uses 27 smartphone apps on average per month and uses apps 39 times…

    AllFacebookin Mobile- 17 readers -
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