Cheetah Mobile

  • Cheetah Ads Debuts, Racing to Make Mobile Ads Smarter Through AI

    …, in particular utility apps and mobile content, for mobile advertising. In short, Cheetah Ads targets mobile video ads for different contexts, such as when someone prepares to unlock a social app. This is not the only news from the company this week. Just yesterday came the announcement of the Cheetah Open Feed content-sharing platform, which lets app…

    Street Fightin Mobile- 26 readers -
  • Live Broadcasting Took Over China, But Will It Survive in the U.S.?

    … are the gamification, interaction and monetization features championed by the Chinese market. If more incentives to drive engagement are added to live broadcasting functionality in the U.S. and major social players continue to normalize, the U.S. market is primed to catch on to the craze. Khudor Annous is head of marketing and partnerships at Live.me, the live broadcasting platform from app developer Cheetah Mobile. Image courtesy of Shutterstock. …

    Inside Facebookin Social Google Facebook Twitter YouTube- 37 readers -
  • What to Look for in 2017: Mobile, Video, AI

    … more of an alternative format than a curiosity–a trend that will continue throughout the decade. Combine these vertical videos with the social horsepower of point No. 1, and you’ve got a hit. Influencer marketing will get smart Influencer marketing jumped the shark in 2016 as public fails like Scott Disick’s inept Instagram promotion and Naomi…

    AllFacebookin Facebook Retargeting- 42 readers -
  • Livestreaming vs. Live Broadcasting: A Necessary Introduction

    … Being swallowed into cooking shows, watching the mundane acts of chopping, slicing and prepping isn’t about watching ingredients being turned into savory high-definition meals–it’s about the hosts. It’s the difference between watching Guy Fieri, Anthony Bourdain, Rachael Ray or Martha Stewart and Snoop Dogg prepare a meal, or observing…

    AllFacebookin Facebook YouTube- 24 readers -
  • Mobile Game Roundup: Vertigo Racing, Head of State and More

    …. In addition, Disney released Disney Enchanted Tales this week. The kingdom-building game allows users to create kingdoms using buildings from Beauty and the Beast, Frozen and Tangled. If you’re looking for something different to play, here’s a look at some of the additional mobile games that were released this week. Vertigo Racing (Free on iOS…

    Inside Facebook- 33 readers -
  • Brazil, Mexico, U.S. Have Most Competitive Android App Markets (Infographic)

    … Mobile advertising platform Cheetah Ad Platform released an infographic detailing the competition in Android application development around the world. Cheetah Ad Platform analyzed data from 52 million Android smartphone users and found that the average worldwide user uses 27 smartphone apps on average per month and uses apps 39 times…

    AllFacebookin Mobile- 17 readers -
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