Cheetos (formerly called Chee-tos until 1998) is a brand of cheese-flavored, puffed cornmeal snacks made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.
Posts about Cheetos
  • The 10 Most 'Loved' Brands on Social Media [Infographic]

    … MTV was the most "loved" brand on social media last month, according to a recent report from Hootsuite. The report was based on November social media data for 450 top global brands collected via Hootsuite's uberVU tool. Each brand was given a "Love List" score based on sentiment (how positive the social media conversations were), mentions…

    MarketingProfsin Social Twitter- 11 readers -
  • 10 Things You Missed at Content Marketing World 2014

    …), Lake Erie and the Rock & Roll Hall of Fame Museum. It would become host to CMW’s most successful event yet. As 2,700 marketing professionals made their way down to the expo hall, they were greeted with orange-themed refreshments (orange slices, cheese crackers, Cheetos, orange soda and juice). There was a collaborative and motivating…

    Arnie Kuenn/ Relevancein SEO Content- 13 readers -
  • The Most Important Person on Your Split Testing Team

    … RO. Some companies spend way more time going back and forth about a design element than they do actually testing it. Makes you wonder how far ahead of your competitors you could get if you spent more time and resources on conversion optimization and testing. So when considering a redesign of your entire site, of a successful landing page, or even…

    Brian Massey/ The Conversion Scientistin SEO- 6 readers -