Cheetos (formerly called Chee-tos until 1998) is a brand of cheese-flavored, puffed cornmeal snacks made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.
Posts about Cheetos
  • The 10 Most 'Loved' Brands on Social Media [Infographic]

    … on the Rise category winner was determined by a Twitter vote, leading to an additional spike in tweet volume. Other top loved brands on social media in November included Friskies, Disney, Starbucks, Twitter, Chanel, The CW, Subway, Cheetos, and VH1. The presence of Cheetos on the list seems to be mainly due to Katy Perry, the most followed person…

    MarketingProfsin Social Twitter- 8 readers -
  • 10 Things You Missed at Content Marketing World 2014

    …), Lake Erie and the Rock & Roll Hall of Fame Museum. It would become host to CMW’s most successful event yet. As 2,700 marketing professionals made their way down to the expo hall, they were greeted with orange-themed refreshments (orange slices, cheese crackers, Cheetos, orange soda and juice). There was a collaborative and motivating…

    Arnie Kuenn/ Relevancein SEO Content- 11 readers -
  • The Most Important Person on Your Split Testing Team

    … their most recent successful campaign. The design was a tad dated, and compared to the new landing page it looked like a high school hobbyist in the company basement eating Cheetos and suckling energy drinks. Still, by comparing we immediately saw the problem with the new landing page. The copy on the old page was much better. The headers screamed…

    Brian Massey/ The Conversion Scientistin SEO- 6 readers -