Cheryl Idell

  • Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers

    … Facebook will begin sending anonymized information on the ages and genders of viewers of specific television shows to ratings-measurement outfit Nielsen this fall, the Los Angeles Times reported. The two companies told the Times the information Nielsen sends to the social network will be in the form of numerical codes, meaning that Facebook won't…

    David Cohen/ AllFacebookin Social- 20 readers -
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