Cheryl Idell

  • Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers

    … Facebook. Americans are using more devices than ever before to watch video content, and the number of content producers has proliferated. That fragments the audience. It also gives advertisers the ability to target their messages. We have to be able to understand how consumers are seeking out our ads across all these different platforms, but we…

    David Cohen/ AllFacebookin Social- 20 readers -
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  • Facebook to track users' TV habits
    Beginning this fall, when Facebook users watch a TV show on a cellphone or tablet, Facebook will probably know about it. The social network will scan its databases and send the age and gender of th...