Chevrolet

Chevrolet /ʃɛvrəˈleɪ/, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors LLC, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency.
Posts about Chevrolet
  • What Murakami and Other Literary Giants Learned From Brand Writing

    … for Ogilvy & Mather. While DeLillo doesn’t speak highly of his time at the advertising giant, Rushdie has attributed a much of his success to the sense of economy he developed at Ogilvy. At an advertising award ceremony, the author said, “One of the great things about advertising is you have to say a lot in very little. You have to try…

    The Content Strategistin Content- 22 readers -
  • GM to expand its social outreach strategy overseas

    … to change their profiles to the color purple and share their survival stories. GM promised to donate $1 for every purple profile. It resonated with the intended audience, kicking up 134 million Twitter impressions, 1.4 million purple profiles and an increase of 500 percent in fan acquisition. Katy Keim, the CMO of Lithium Technologies, a Silicon…

    Tanya Dua/ Digidayin Social Twitter- 12 readers -
  • How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

    … If you turned off the recent final game of the World Series after the last out, you may have missed the post-game ceremonies where sponsor Chevrolet's executive Rikk Wilde awarded Giants' Madison Bumgarner, the series MVP, a Chevrolet Colorado truck for his winning performance. But on social media the event was replayed again and again…

    ReelSEOin Social How To's YouTube- 14 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … progressed. Finally, when presenting the pitcher with a new truck, he became completely dicombobulated: At Chevrolet, we have, um — we have also been proud of the latest and greatest, uh, technology in our truck lineup, which is the all-new 2015, uh, Chevy Colorado. Um, it combines class-winning and -leading, um, you know, technology and stuff, with, uh…

    {grow}in Social How To's- 5 readers -
  • Why brands make political statements now

    … asserting themselves politically, they now expect brands to do just that, according to a September study from public relations consultancy Global Strategy Group (GSG). Case in point: Tim Cook, the famously private Apple CEO, came out as gay on Thursday in an essay in Bloomberg Businessweek, making him the first publicly gay Fortune 500 CEO in history…

    John Mcdermott/ Digiday- 16 readers -
Get the top posts daily into your mailbox!
More from around the web