Chevrolet

Chevrolet /ʃɛvrəˈleɪ/, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors LLC, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency.
Posts about Chevrolet
  • What Murakami and Other Literary Giants Learned From Brand Writing

    … prolific novelists in recent memory, pen more than 50 novels, nine screenplays, and dozens of short stories over a career spanning nearly 60 years. Murakami, Leonard, and Rushdie aren’t the only literary luminaries who got their start on the brand side. F. Scott Fitzgerald, Dorothy Sayers, Edmund Morris, Kurt Vonnegut, James Patterson, and Joseph…

    The Content Strategistin Content- 20 readers -
  • GM to expand its social outreach strategy overseas

    … that is used for orchestrating its customer care and social media efforts across its 13 auto brands. It is equipped with 16 50-inch LED screens displaying brand social content and daily reports, which GM uses to stay on top of its social media and customer service game, including responding to inquiries and complaints seven days a week. The backend…

    Tanya Dua/ Digidayin Social Twitter- 9 readers -
  • How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

    … If you turned off the recent final game of the World Series after the last out, you may have missed the post-game ceremonies where sponsor Chevrolet's executive Rikk Wilde awarded Giants' Madison Bumgarner, the series MVP, a Chevrolet Colorado truck for his winning performance. But on social media the event was replayed again and again…

    ReelSEOin Social How To's YouTube- 11 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … lawyers like GM can embrace an embarrassment and use social media in a wise and fun way, maybe there is hope for all of us! Here is what they did right: 1) In a PR crisis, they cut through the bureaucracy to let the storytellers, instead of the lawyers, run the show. 2) They responded IMMEDIATELY and set the tone for the reaction. If they had…

    {grow}in Social How To's- 4 readers -
  • Why brands make political statements now

    … for marriage equality in our home state of California. And we spoke up in Arizona when that state’s legislature passed a discriminatory bill targeting the gay community. We’ll continue to fight for our values, and I believe that any CEO of this incredible company, regardless of race, gender, or sexual orientation, would do the same. And I will personally…

    John Mcdermott/ Digiday- 16 readers -
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