Chevrolet

Chevrolet /ʃɛvrəˈleɪ/, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors LLC, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency.
Posts about Chevrolet
  • What Murakami and Other Literary Giants Learned From Brand Writing

    … for Ogilvy & Mather. While DeLillo doesn’t speak highly of his time at the advertising giant, Rushdie has attributed a much of his success to the sense of economy he developed at Ogilvy. At an advertising award ceremony, the author said, “One of the great things about advertising is you have to say a lot in very little. You have to try…

    The Content Strategistin Content- 21 readers -
  • GM to expand its social outreach strategy overseas

    … their social medium of choice is,” Rebecca L. Harris, GM’s head of global social media strategy, told Digiday. “Our leadership has taken that very seriously and allowed us to figure out how we can best serve our customers online.” The literal heart of GM’s Center of Expertise lies in its “Command Center” — a collaborative space in GM’s Detroit headquarters…

    Tanya Dua/ Digidayin Social Twitter- 10 readers -
  • How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

    … If you turned off the recent final game of the World Series after the last out, you may have missed the post-game ceremonies where sponsor Chevrolet's executive Rikk Wilde awarded Giants' Madison Bumgarner, the series MVP, a Chevrolet Colorado truck for his winning performance. But on social media the event was replayed again and again…

    ReelSEOin Social How To's YouTube- 12 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … progressed. Finally, when presenting the pitcher with a new truck, he became completely dicombobulated: At Chevrolet, we have, um — we have also been proud of the latest and greatest, uh, technology in our truck lineup, which is the all-new 2015, uh, Chevy Colorado. Um, it combines class-winning and -leading, um, you know, technology and stuff, with, uh…

    {grow}in Social How To's- 4 readers -
  • Why brands make political statements now

    …, she couldn’t exactly say. But the change is startling nonetheless, she said, and its effects show in brands’ work. Honey Maid grabbed headlines earlier this year by featuring a same-sex couple in one of its ads. Cheerios did the same this fall. Chevrolet featured same-sex couples in commercials that ran during Winter Olympics this February…

    John Mcdermott/ Digiday- 16 readers -
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