Chevrolet

Chevrolet /ʃɛvrəˈleɪ/, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors LLC, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency.
Posts about Chevrolet
  • What Murakami and Other Literary Giants Learned From Brand Writing

    … from brand work to literary acclaim. Long before he wrote bestsellers like Get Shorty and Rum Punch, Leonard wrote ad copy for Chevrolet trucks through the Campbell-Ewald Advertising Agency. This is where he learned to pen the short, punchy sentences that populate his distinctive prose. As Leonard famously noted in his 10 Rules for Writing…

    The Content Strategistin Content- 21 readers -
  • GM to expand its social outreach strategy overseas

    … interactions. It helps the company get to know its customers better and then use that knowledge to execute brand campaigns targeted at them in real time. For example, data gathered on social helped GM realize that Chevrolet fans tended to be cause-oriented. So it partnered with the American Cancer Society in the run-up to its Super Bowl spot, asking fans…

    Tanya Dua/ Digidayin Social Twitter- 10 readers -
  • How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

    … If you turned off the recent final game of the World Series after the last out, you may have missed the post-game ceremonies where sponsor Chevrolet's executive Rikk Wilde awarded Giants' Madison Bumgarner, the series MVP, a Chevrolet Colorado truck for his winning performance. But on social media the event was replayed again and again…

    ReelSEOin Social How To's YouTube- 11 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … lawyers like GM can embrace an embarrassment and use social media in a wise and fun way, maybe there is hope for all of us! Here is what they did right: 1) In a PR crisis, they cut through the bureaucracy to let the storytellers, instead of the lawyers, run the show. 2) They responded IMMEDIATELY and set the tone for the reaction. If they had…

    {grow}in Social How To's- 4 readers -
  • Why brands make political statements now

    … asserting themselves politically, they now expect brands to do just that, according to a September study from public relations consultancy Global Strategy Group (GSG). Case in point: Tim Cook, the famously private Apple CEO, came out as gay on Thursday in an essay in Bloomberg Businessweek, making him the first publicly gay Fortune 500 CEO in history…

    John Mcdermott/ Digiday- 16 readers -
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