Chevrolet

Chevrolet /ʃɛvrəˈleɪ/, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors LLC, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency.
Posts about Chevrolet
  • What Murakami and Other Literary Giants Learned From Brand Writing

    … During his trip to Seoul, Colin Marshall discovered something unexpected. Before novelist Haruki Murakami became an international literary giant, he was a brand writer for apparel company Onward Kashuyama. But he wasn’t just cranking out traditional ad copy—he was writing branded fiction. In 1985, Onward launched a campaign to market their U.S…

    The Content Strategistin Content- 22 readers -
  • GM to expand its social outreach strategy overseas

    … interactions. It helps the company get to know its customers better and then use that knowledge to execute brand campaigns targeted at them in real time. For example, data gathered on social helped GM realize that Chevrolet fans tended to be cause-oriented. So it partnered with the American Cancer Society in the run-up to its Super Bowl spot, asking fans…

    Tanya Dua/ Digidayin Social Twitter- 12 readers -
  • How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

    … If you turned off the recent final game of the World Series after the last out, you may have missed the post-game ceremonies where sponsor Chevrolet's executive Rikk Wilde awarded Giants' Madison Bumgarner, the series MVP, a Chevrolet Colorado truck for his winning performance. But on social media the event was replayed again and again…

    ReelSEOin Social How To's YouTube- 14 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … progressed. Finally, when presenting the pitcher with a new truck, he became completely dicombobulated: At Chevrolet, we have, um — we have also been proud of the latest and greatest, uh, technology in our truck lineup, which is the all-new 2015, uh, Chevy Colorado. Um, it combines class-winning and -leading, um, you know, technology and stuff, with, uh…

    {grow}in Social How To's- 4 readers -
  • Why brands make political statements now

    …, she couldn’t exactly say. But the change is startling nonetheless, she said, and its effects show in brands’ work. Honey Maid grabbed headlines earlier this year by featuring a same-sex couple in one of its ads. Cheerios did the same this fall. Chevrolet featured same-sex couples in commercials that ran during Winter Olympics this February…

    John Mcdermott/ Digiday- 16 readers -
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