Chevrolet /ʃɛvrəˈleɪ/, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors LLC, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency.
Posts about Chevrolet
  • What Murakami and Other Literary Giants Learned From Brand Writing

    … to make a very big statement in very few words or very few images and you haven’t much time. All of that is, I feel, very, very useful.” Useful indeed: Rushdie quickly achieved success within the agency by crafting catchy taglines like, “Naughty. But nice.” and “That’ll do nicely.” The demand for short, effective copy also helped Elmore Leonard graduate…

    The Content Strategistin Content- 19 readers -
  • GM to expand its social outreach strategy overseas

    … their social medium of choice is,” Rebecca L. Harris, GM’s head of global social media strategy, told Digiday. “Our leadership has taken that very seriously and allowed us to figure out how we can best serve our customers online.” The literal heart of GM’s Center of Expertise lies in its “Command Center” — a collaborative space in GM’s Detroit headquarters…

    Tanya Dua/ Digidayin Social Twitter- 6 readers -
  • How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

    … If you turned off the recent final game of the World Series after the last out, you may have missed the post-game ceremonies where sponsor Chevrolet's executive Rikk Wilde awarded Giants' Madison Bumgarner, the series MVP, a Chevrolet Colorado truck for his winning performance. But on social media the event was replayed again and again…

    ReelSEOin Social How To's YouTube- 8 readers -
  • How #TechnologyAndStuff became GM’s Oreo moment

    … I am a big baseball fan and enjoyed the pageantry and drama of the recent World Series. But the most entertaining moment of the event came after the game was over, and 99% of the television audience had gone to bed. Chevrolet’s Rikk Wilde presented Giants pitcher Madison Bumgarner with the World Series MVP award after the climactic final game…

    {grow}in Social How To's- 2 readers -
  • Why brands make political statements now

    …, she couldn’t exactly say. But the change is startling nonetheless, she said, and its effects show in brands’ work. Honey Maid grabbed headlines earlier this year by featuring a same-sex couple in one of its ads. Cheerios did the same this fall. Chevrolet featured same-sex couples in commercials that ran during Winter Olympics this February…

    John Mcdermott/ Digiday- 14 readers -
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