Chiara Ferragni

  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … and engaging means delivering ads that are “authentic.” Snapchat realized that if ads are not authentic and sharable, they are unsuccessful, and it is ushering in a new era of advertising through a wealth of new ad formats that blur the lines between advertising and content. In what some are calling a pre-initial public offering push, Snapchat has…

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