Chief Content Officer Magazine

    • 5 Lessons Content Marketing Can Learn from Journalism

      Content marketing list articles abound, most singing some version of the same trite stanza: Be a media company too, and cut through the clutter. Create content of value and measure the numbers. This kind of advice is then infinitely repurposed, repackaged, and redistributed. The result? Aisle after aisle of homogenous and frivolous content – like some kind of surreal supe ...

      Content Marketing Institutein Content- 22 readers -
    • Must-Know Topics, Companies, and People for 2016 [CCO Recap]

      For all of us at CCO magazine, 2016 felt like the year when content marketing truly grew up. The year marketers transformed from dabblers – warily testing new channels and tactics – to confident practitioners focused on quality over quantity. Our magazine focuses on the topics that will push marketers to become better: more efficient, more creative, more ambitious, and even more fulfilled.

      Clare Mcdermott/ Content Marketing Institute- 23 readers -
  • 5 Things to Consider Before Investing in Content Technology

    … CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number…

    Content Marketing Institutein Content- 15 readers -
  • Social Media: Is Your Content All Rhetoric?

    … as in the courtroom, you have to address and ideally refute the counter arguments put forward by the other side of the debate. If you understand the audience and have researched the viewpoints they might hold about the topic – something social media makes easier – you’ll know what the likely objections or criticisms to your message may be. Then you…

    Jonathan Crossfield/ Content Marketing Institutein Social Content- 16 readers -
  • Practical Tips to Calm the Most Extreme Public-Speaking Jitters

    … RELATED CONTENT: Tackling Diversity in the Marketing World This article originally appeared in the December issue of CCO magazine. Subscribe for your free print copy today. Overcome your fear and share your insight by presenting at Content Marketing World 2017. Speaker submission proposals accepted through December 9, 2016. Fill out this form…

    Content Marketing Institute- 10 readers -
  • From Good to Great: Tips to Take Your Next Live Event Up a Notch

    … Live events are a staple in many marketers’ arsenals, with 68% of B2B and 59% of B2C marketers including them in their content marketing mix. And any marketer who has been involved in planning an event — as I have been dozens and dozens of times — knows how many details go into providing an unforgettable experience for attendees. Below…

    Content Marketing Institute- 13 readers -
  • How to Differentiate Content in a Crowded Field [Example from Adidas]

    …, for a marathon? HANDPICKED RELATED CONTENT: How to Train Your Brain for Content Marketing Greatness This article originally appeared in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Differentiate Content in a Crowded Field [Example from Adidas] appeared first on Content Marketing Institute. …

    Clare Mcdermott/ Content Marketing Institutein Content- 5 readers -
  • Do You Operate in a Social Media Bubble? 3 Questions to Ask

    … eyes. In the end, there is no true reality. There’s just how each one of us perceives the world, recalling the final line of Through the Looking Glass, “Life, what is it but a dream?” This article originally appeared in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post Do You Operate in a Social Media Bubble? 3 Questions to Ask appeared first on Content Marketing Institute. …

    Jonathan Crossfield/ Content Marketing Institute -
  • How to Attract the C-Suite to Your Events

    … in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Attract the C-Suite to Your Events appeared first on Content Marketing Institute. …

    Content Marketing Institute- 9 readers -
  • Make Media Research a Content Priority

    … and influencers are doing and connect with them strategically. Doing so will ensure that your best creations won’t fall on deaf ears. This article originally appeared in the August issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing…

    Dawn Papandrea/ Content Marketing Institutein Social Content- 7 readers -
  • Brand Museums: How Companies Tell Their Stories

    … or other cultural institutions, but those organizations generally have a very different mission than the objectives of a company or brand. HANDPICKED RELATED CONTENT: Go Beyond Analytics to Give Customers the Content They Crave This article originally appeared in the August issue of Chief Content Officer. Sign up to receive your free subscription…

    Dawn Papandrea/ Content Marketing Institutein How To's- 9 readers -
  • How One Organization Engages Over 3 Million on Global Stage

    … Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article appeared in Chief Content Officer magazine, which excerpted it from the Audiense blog. It’s no surprise that the World Economic Forum (WEF) has racked up nearly 3 million Twitter followers. Over its 45-year…

    Content Marketing Institutein Social How To's- 13 readers -
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