Chief Content Officer Magazine

  • Play Marketball: Turn Disconnected Teams Into High Performers

    … of management altogether. I’m proposing that on a modern content marketing team (whose goals, obstacles, and workloads are typically so huge that it’s a wonder they don’t all sleep under their desks), a manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from…

    Content Marketing Institute- 27 readers -
  • 7 Apps and Tools Obsessed by Content Marketers

    … day, says @michelelinn. #productivity Click To Tweet If you were on a deserted island with a solar-powered tablet and great Wi-Fi (and still needed to work), what’s the one app you wouldn’t want to work without? This article originally appeared in the February issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post 7 Apps and Tools Obsessed by Content Marketers appeared first on Content Marketing Institute. …

    Clare Mcdermott/ Content Marketing Institutein Content- 37 readers -
  • How to Give Meaning to Your Content

    … shelters. To help, Bombas donates one pair of socks for every pair purchased – and not just any type of sock, but socks designed specifically to withstand the rigors of living outdoors. HANDPICKED RELATED CONTENT: 38+ Examples of Brands Doing Great Content This article originally appeared in the February issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Give Meaning to Your Content appeared first on Content Marketing Institute. …

    Michele Linn/ Content Marketing Institutein Content How To's- 20 readers -
  • 5 Research Insights to Drive Your Content Marketing

    … and would like to, please subscribe to receive our email updates. This article originally appeared in the February issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post 5 Research Insights to Drive Your Content Marketing appeared first on Content Marketing Institute. …

    Content Marketing Institutein Content- 19 readers -
  • 5 Things to Consider Before Investing in Content Technology

    … CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number…

    Content Marketing Institutein Content- 25 readers -
  • 5 Lessons Content Marketing Can Learn from Journalism

    … content marketing efforts don’t fail, they end. This happens for a variety of reasons, chief among them being that around the one-year mark and even in the face of steady growth, the company decides its marketing resources are better spent elsewhere. Consider this a plea to hang in, to realize that just as hiring an employee is a long-term…

    Content Marketing Institutein Content- 36 readers -
  • Social Media: Is Your Content All Rhetoric?

    … as in the courtroom, you have to address and ideally refute the counter arguments put forward by the other side of the debate. If you understand the audience and have researched the viewpoints they might hold about the topic – something social media makes easier – you’ll know what the likely objections or criticisms to your message may be. Then you…

    Jonathan Crossfield/ Content Marketing Institutein Social Content- 21 readers -
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