Chief Content Officer Magazine

  • Play Marketball: Turn Disconnected Teams Into High Performers

    … of management altogether. I’m proposing that on a modern content marketing team (whose goals, obstacles, and workloads are typically so huge that it’s a wonder they don’t all sleep under their desks), a manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from…

    Content Marketing Institute- 22 readers -
  • 7 Apps and Tools Obsessed by Content Marketers

    … in my writing or at a client meeting. In the midst of work chaos, meditation helps shift my focus and improve my productivity. Monina Wagner, social media community manager, Content Marketing Institute HANDPICKED RELATED CONTENT: 7 Productivity Killers for Marketers and How to Fix Them Tettra Here’s the deal: I host and write a highly produced…

    Clare Mcdermott/ Content Marketing Institutein Content- 35 readers -
  • How to Give Meaning to Your Content

    … shelters. To help, Bombas donates one pair of socks for every pair purchased – and not just any type of sock, but socks designed specifically to withstand the rigors of living outdoors. HANDPICKED RELATED CONTENT: 38+ Examples of Brands Doing Great Content This article originally appeared in the February issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Give Meaning to Your Content appeared first on Content Marketing Institute. …

    Michele Linn/ Content Marketing Institutein Content How To's- 14 readers -
  • 5 Research Insights to Drive Your Content Marketing

    … and would like to, please subscribe to receive our email updates. This article originally appeared in the February issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post 5 Research Insights to Drive Your Content Marketing appeared first on Content Marketing Institute. …

    Content Marketing Institutein Content- 16 readers -
  • Need Engaging, Authentic Content? Unleash the Power of Conversations

    … — and how the lost art of conversation makes us more collaborative, empathetic, and insightful at home and work. This article originally appeared in the December issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post Need Engaging, Authentic Content? Unleash the Power of Conversations appeared first on Content Marketing Institute. …

    Content Marketing Institutein EMail Content- 31 readers -
  • 5 Things to Consider Before Investing in Content Technology

    … CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number…

    Content Marketing Institutein Content- 21 readers -
  • Must-Know Topics, Companies, and People for 2016 [CCO Recap]

    … of trends, get your free subscription for 2017. Content marketing for engineer types February is always our content strategy issue. (Think of it as the content marketing for engineer-types issue.) We gave you a list of key content strategy terms and a beginner’s guide to structured content, but my favorite article was a profile of the amazing content team…

    Clare Mcdermott/ Content Marketing Institute- 39 readers -
  • 5 Lessons Content Marketing Can Learn from Journalism

    … the scenes made it happen. Journalists know that a single piece of content takes a team to create. I see many brands that tout “thinking like a media company,” yet don’t take the steps to build or structure themselves like one. Takeaway: Even if you are the lone content marketer in your company, be sure to build an editorial process. Never run…

    Content Marketing Institutein Content- 31 readers -
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