Chief Content Officer Magazine

  • Play Marketball: Turn Disconnected Teams Into High Performers

    … [With Video] Step 1 – Hire amazing people Much has been written (some of it on this blog and in CCO magazine) about the growing talent crunch plaguing content marketing, so we don’t need to go into a lot of depth on this topic. The harsh truth is, it’s hard to find good content help these days. But the interviews, networking, and early-morning coffee…

    Content Marketing Institute- 28 readers -
  • 7 Apps and Tools Obsessed by Content Marketers

    … through an attractively designed magazine of all the stories I’ve been meaning to read, which helps me spend more time immersed in content and less time searching for it. Jodi Harris, consulting director, editorial and curation, Content Marketing Institute .@Flipboard’s intuitive interface makes it a breeze to find relevant news & leadership…

    Clare Mcdermott/ Content Marketing Institutein Content- 37 readers -
  • How to Give Meaning to Your Content

    … shelters. To help, Bombas donates one pair of socks for every pair purchased – and not just any type of sock, but socks designed specifically to withstand the rigors of living outdoors. HANDPICKED RELATED CONTENT: 38+ Examples of Brands Doing Great Content This article originally appeared in the February issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Give Meaning to Your Content appeared first on Content Marketing Institute. …

    Michele Linn/ Content Marketing Institutein Content How To's- 20 readers -
  • 5 Research Insights to Drive Your Content Marketing

    … and would like to, please subscribe to receive our email updates. This article originally appeared in the February issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post 5 Research Insights to Drive Your Content Marketing appeared first on Content Marketing Institute. …

    Content Marketing Institutein Content- 19 readers -
  • How Virtual Reality Could Change Content Marketing

    No longer the domains of ultra-early adopters and video gamers, virtual reality and augmented reality are poised to take off in the coming 24 months. “We see qualities in VR/AR technology that can take this from niche-use case to a device as ubiquitous as the smartphone,” Goldman Sachs Research wrote in its Virtual and Augmented Reality report.

    Clare Mcdermott/ Content Marketing Institute- 39 readers -
  • Need Engaging, Authentic Content? Unleash the Power of Conversations

    … — and how the lost art of conversation makes us more collaborative, empathetic, and insightful at home and work. This article originally appeared in the December issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post Need Engaging, Authentic Content? Unleash the Power of Conversations appeared first on Content Marketing Institute. …

    Content Marketing Institutein EMail Content- 34 readers -
  • 5 Things to Consider Before Investing in Content Technology

    … CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number…

    Content Marketing Institutein Content- 25 readers -
  • 5 Lessons Content Marketing Can Learn from Journalism

    … content marketing efforts don’t fail, they end. This happens for a variety of reasons, chief among them being that around the one-year mark and even in the face of steady growth, the company decides its marketing resources are better spent elsewhere. Consider this a plea to hang in, to realize that just as hiring an employee is a long-term…

    Content Marketing Institutein Content- 36 readers -
  • Social Media: Is Your Content All Rhetoric?

    … as in the courtroom, you have to address and ideally refute the counter arguments put forward by the other side of the debate. If you understand the audience and have researched the viewpoints they might hold about the topic – something social media makes easier – you’ll know what the likely objections or criticisms to your message may be. Then you…

    Jonathan Crossfield/ Content Marketing Institutein Social Content- 21 readers -
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