Chief Content Officer Magazine

  • Do You Operate in a Social Media Bubble? 3 Questions to Ask

    … eyes. In the end, there is no true reality. There’s just how each one of us perceives the world, recalling the final line of Through the Looking Glass, “Life, what is it but a dream?” This article originally appeared in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post Do You Operate in a Social Media Bubble? 3 Questions to Ask appeared first on Content Marketing Institute. …

    Jonathan Crossfield/ Content Marketing Institute -
  • How to Attract the C-Suite to Your Events

    … in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Attract the C-Suite to Your Events appeared first on Content Marketing Institute. …

    Content Marketing Institute- 9 readers -
  • Make Media Research a Content Priority

    … Most marketers know that having a documented content marketing strategy and understanding one’s audience are vital for success. Where you may fall short, however, is by under-investing in media research — the type of research that will help uncover how you will distribute and promote your content before you create it. That comes from Chad…

    Dawn Papandrea/ Content Marketing Institutein Social Content- 7 readers -
  • Brand Museums: How Companies Tell Their Stories

    … experience to digital platforms. The space has earned AT&T a lot of media coverage, and won industry awards for Lander’s team. “It’s been a real feather in our caps,” he says. How to make a brand museum come to life: do’s and don’ts Emily O’Hara, senior exhibit content developer at the Museum of Science in Boston, shares her museum-storytelling…

    Dawn Papandrea/ Content Marketing Institutein How To's- 9 readers -
  • How One Organization Engages Over 3 Million on Global Stage

    … a new technology tool, we actively monitor how much we’re using and whether it’s worthwhile. As a non-profit we can’t waste money on tools that we’re not using. HANDPICKED RELATED CONTENT: Content Distribution Strategies and Tools to Drive Traffic CCO: What do you think is the future of non-governmental organizations (NGOs) on social media…

    Content Marketing Institutein Social How To's- 11 readers -
  • What is Content Intelligence?

    … understandable, but also relevant? Koene: You’re dead on. Virtually every definition you see of content intelligence poses as many questions as it answers because it spans so many topics. Fundamentally, the only way for a marketer to understand whether a specific content marketing strategy works is to start with the data. Take your historical data…

    Clare Mcdermott/ Content Marketing Institutein Content- 10 readers -
  • September 11 Museum Connects Stories to World Stage

    … people don’t forget what happened here,” he says. HANDPICKED RELATED CONTENT: How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy From a single event, many stories “We look at genuine ways that we can make the conversation broader,” Frazier says of his role as a marketer in such a historic institution. Fifteen years after…

    Erin Rodat Savla/ Content Marketing Institute- 12 readers -
  • How Digital Asset Management Can Make a Big Impact on Your Content Marketing

    … a foundation that’s ready for the future,” Ruddy says. HANDPICKED RELATED CONTENT: Take Your Content From Albatross to Asset: 18 Experts Tell How This article originally appeared in the August issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How Digital Asset Management Can Make a Big Impact on Your Content Marketing appeared first on Content Marketing Institute. …

    Content Marketing Institute- 16 readers -
  • 3 Things I Learned About Content Marketing From Robots and Drones

    … complicated devices, reaching a more tech-savvy user? The answer is twofold, and both components require humans. Content marketers are no doubt going to be the leaders in this revolution. But we need to get comfortable leading strategy in uncharted areas, trusting content marketing fundamentals applied in new, unfamiliar ways. We also need to check…

    Content Marketing Institute- 10 readers -
  • Hire for 4 Uncommon Content Marketing Roles

    … CONTENT: The Content Marketing Book of Answers: Managing Your Content How We Used Content to Hire 30 People in One Year This article originally appeared in the June issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post Hire for 4 Uncommon Content Marketing Roles appeared first on Content Marketing Institute. …

    Dawn Papandrea/ Content Marketing Institute- 14 readers -
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