Chief Content Officer Magazine

  • Play Marketball: Turn Disconnected Teams Into High Performers

    … preferred strategies that were unlikely to fail rather than those that seemed most efficient. “The pain of looking bad,” Lewis writes, “is worse than the gain of making the best move.” As a content marketing manager tasked with delivering my quota of MQLs (marketing-qualified leads) and hitting publication dates, I get it. Picking an approach…

    Content Marketing Institute- 27 readers -
  • 7 Apps and Tools Obsessed by Content Marketers

    … day, says @michelelinn. #productivity Click To Tweet If you were on a deserted island with a solar-powered tablet and great Wi-Fi (and still needed to work), what’s the one app you wouldn’t want to work without? This article originally appeared in the February issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post 7 Apps and Tools Obsessed by Content Marketers appeared first on Content Marketing Institute. …

    Clare Mcdermott/ Content Marketing Institutein Content- 36 readers -
  • How to Give Meaning to Your Content

    … shelters. To help, Bombas donates one pair of socks for every pair purchased – and not just any type of sock, but socks designed specifically to withstand the rigors of living outdoors. HANDPICKED RELATED CONTENT: 38+ Examples of Brands Doing Great Content This article originally appeared in the February issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Give Meaning to Your Content appeared first on Content Marketing Institute. …

    Michele Linn/ Content Marketing Institutein Content How To's- 19 readers -
  • 5 Research Insights to Drive Your Content Marketing

    … and would like to, please subscribe to receive our email updates. This article originally appeared in the February issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post 5 Research Insights to Drive Your Content Marketing appeared first on Content Marketing Institute. …

    Content Marketing Institutein Content- 19 readers -
  • 5 Things to Consider Before Investing in Content Technology

    … CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number…

    Content Marketing Institutein Content- 24 readers -
  • 5 Lessons Content Marketing Can Learn from Journalism

    … content marketing efforts don’t fail, they end. This happens for a variety of reasons, chief among them being that around the one-year mark and even in the face of steady growth, the company decides its marketing resources are better spent elsewhere. Consider this a plea to hang in, to realize that just as hiring an employee is a long-term…

    Content Marketing Institutein Content- 36 readers -
  • How to Create Content People Actually Search For

    It doesn’t matter what your content team has fallen in love with, what you think is the next hot topic, or what products you want people to know about: If your target customers aren’t looking for the type of content you’re producing, you’re already losing the organic search game. I’ve noticed content marketing success has nothing to do with how exciting your industry is, the ...

    Arnie Kuenn/ Content Marketing Institute- 26 readers -
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