Chief Content Officer Magazine

  • Need Engaging, Authentic Content? Unleash the Power of Conversations

    Where should content marketing leaders go to refuel and refresh their content marketing program? Having conducted hundreds of customer interviews over the years on behalf of my clients, I find the raw, unfiltered perspectives of customers provide powerful, new insights. I’m not talking about gathering quotes for a customer testimonial; I’m suggesting creating a steady stream ...

    Content Marketing Institute- 25 readers -
  • 5 Things to Consider Before Investing in Content Technology

    … CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number…

    Content Marketing Institutein Content- 18 readers -
  • Must-Know Topics, Companies, and People for 2016 [CCO Recap]

    … of trends, get your free subscription for 2017. Content marketing for engineer types February is always our content strategy issue. (Think of it as the content marketing for engineer-types issue.) We gave you a list of key content strategy terms and a beginner’s guide to structured content, but my favorite article was a profile of the amazing content team…

    Clare Mcdermott/ Content Marketing Institute- 27 readers -
  • 5 Lessons Content Marketing Can Learn from Journalism

    … content marketing efforts don’t fail, they end. This happens for a variety of reasons, chief among them being that around the one-year mark and even in the face of steady growth, the company decides its marketing resources are better spent elsewhere. Consider this a plea to hang in, to realize that just as hiring an employee is a long-term…

    Content Marketing Institutein Content- 24 readers -
  • Social Media: Is Your Content All Rhetoric?

    … as in the courtroom, you have to address and ideally refute the counter arguments put forward by the other side of the debate. If you understand the audience and have researched the viewpoints they might hold about the topic – something social media makes easier – you’ll know what the likely objections or criticisms to your message may be. Then you…

    Jonathan Crossfield/ Content Marketing Institutein Social Content- 17 readers -
  • How to Create Content People Actually Search For

    It doesn’t matter what your content team has fallen in love with, what you think is the next hot topic, or what products you want people to know about: If your target customers aren’t looking for the type of content you’re producing, you’re already losing the organic search game. I’ve noticed content marketing success has nothing to do with how exciting your industry is, the ...

    Arnie Kuenn/ Content Marketing Institute- 17 readers -
  • Practical Tips to Calm the Most Extreme Public-Speaking Jitters

    … RELATED CONTENT: Tackling Diversity in the Marketing World This article originally appeared in the December issue of CCO magazine. Subscribe for your free print copy today. Overcome your fear and share your insight by presenting at Content Marketing World 2017. Speaker submission proposals accepted through December 9, 2016. Fill out this form…

    Content Marketing Institute- 11 readers -
  • From Good to Great: Tips to Take Your Next Live Event Up a Notch

    … Live events are a staple in many marketers’ arsenals, with 68% of B2B and 59% of B2C marketers including them in their content marketing mix. And any marketer who has been involved in planning an event — as I have been dozens and dozens of times — knows how many details go into providing an unforgettable experience for attendees. Below…

    Content Marketing Institute- 15 readers -
  • How to Differentiate Content in a Crowded Field [Example from Adidas]

    …, for a marathon? HANDPICKED RELATED CONTENT: How to Train Your Brain for Content Marketing Greatness This article originally appeared in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Differentiate Content in a Crowded Field [Example from Adidas] appeared first on Content Marketing Institute. …

    Clare Mcdermott/ Content Marketing Institutein Content- 6 readers -
  • Do You Operate in a Social Media Bubble? 3 Questions to Ask

    … eyes. In the end, there is no true reality. There’s just how each one of us perceives the world, recalling the final line of Through the Looking Glass, “Life, what is it but a dream?” This article originally appeared in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post Do You Operate in a Social Media Bubble? 3 Questions to Ask appeared first on Content Marketing Institute. …

    Jonathan Crossfield/ Content Marketing Institute -
  • How to Transform Complex Data Into Understandable and Shareable Visuals

    … three-dimensional and crazy chart forms. This video shows you can tell a gripping, contemporary visual story with just three chart types, basic animation, and a simple narration. This article originally appeared in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Transform Complex Data Into Understandable and Shareable Visuals appeared first on Content Marketing Institute. …

    Clare Mcdermott/ Content Marketing Institutein How To's- 16 readers -
  • How to Attract the C-Suite to Your Events

    … in the October issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Attract the C-Suite to Your Events appeared first on Content Marketing Institute. …

    Content Marketing Institute- 10 readers -
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