Chief Innovation Officer

A chief innovation officer or CINO is a person in a company who is primarily responsible for managing the process of innovation in an organization, as well as being in some cases the person who "originates new ideas but also recognizes innovative ideas generated by other people."The term "chief innovation officer" was first coined and described in the 1998 book Fourth Generation R&D.The CINO is responsible for managing the innovation process inside the organization that identifies strategies, business opportunities and new technologies and then develops new capabilities and architectures with partners, new business models and new industry structures to serve those opportunities.
Posts about Chief Innovation Officer
  • Mobile Media Summit Takes on Apps and Ads in San Francisco

    … is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix, employing new strategies to find, retain and engage app users and focusing on making money in this hot mobile media landscape. Mobile Media Summit in San Francisco will focus on the maturing mobile app ecosystem. Top brands, agencies, publishers…

    Street Fight- 10 readers -
  • Agencies outline their biggest challenges (other than clients)

    … Adams, vp, Content and Innovation, Publicis Modem The biggest challenge for any agency is to keep evolving and changing without losing their core agency DNA. Agencies needs to keep investing in new capabilities — digital, social, mobile, search, content, technologists — so as to ensure they continue to deliver competitive advantages…

    Shareen Pathak/ Digidayin Social- 6 readers -
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