Chief Marketing Officer

  • The Power of Being Different

    … are you unique? Think that thoroughly and come up with radical ideas. What do you think of this concept? Love to read your comments. Filed under: BtoB Marketing, Business Strategy, Chief Marketing Officer, Content marketing, Email Marketing…

    Jeff Ogden/ Fearless Competitorin EMail- 8 readers -
  • The Power of Being Different

    … On this day, I want to share a key marketing idea. What makes you unique and different? The Apple iPhone is unlike other phones. Apple revolutionized the cell phone world. REI, the outdoor retailer closed on the biggest shopping day of the year, yet employees were paid. They were all over the news. What do you think of this idea? Love your comments. Filed under: Advertising, BtoB Marketing, Business Strategy, Chief Marketing Officer, CMO Challenges and Opportunities…

    Jeff Ogden/ Fearless Competitor- 9 readers -
  • Yoni Ben-Yehuda Q&A: Meet Blue Fountain Media’s New CMO

    … and get it to have great success? They incorporate great products with great marketing. In your opinion, what is the strongest digital marketing channel and why? I don’t think there is one; I feel that each company has a specific set of needs, where different marketing channels will be most optimized. I think it really does depend on the vertical…

    ROI Factor Blog- 15 readers -
  • 8 out of 10 Marketers Fail to do Buyer Personas

    …, Marketing Made Simple TV, which still lives on YouTube. Filed under: B2B demand generation, B2B lead generation, b2b lead generation companies, Buyer Personas, Chief Content Officer, Chief Marketing Officer, Content marketing, Find New Customers, Florida, Lead Nurturing, Leadership, Management best practices, Marketing Automation…

    Jeff Ogden/ Fearless Competitorin Content YouTube- 5 readers -
  • Introducing the Business Marketing Association of Tampa Bay

    … today. One of things the BMA will do in Tampa is bring in great marketing guest speakers. Since i was the Creator and Host of Marketing Made Simple TV, I truly have a world-class network I can call upon. Stay turned for these great meetings and the national committee will soon build out our website. More info soon. What do you think? We love comments and especially those who share on social media. Filed under: Business Marketing Association, Business relationships, Chief Marketing Officer, Find New Customers…

    Jeff Ogden/ Fearless Competitorin Social- 3 readers -
  • Missing Link on too many Websites – Marketing exec!

    In my job as President of Find New Customers, I visit a lot of company websites. One can learn quite a lot there. But one thing bothers me a lot. It is 2014 and there is no excuse for not having a VP of Marketing or Chief Marketing Officer in your company. Marketing is far too important today to leave it to the novices. To see an example of missed opportunities, take the data security industry.

    Jeff Ogden/ Fearless Competitor- 51 readers -
  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    … are inundated with choices, “facts,” the promise of greater insight and real-time marketing, and a constantly changing set of “rules” for connecting better with customers. Create the Playbook and Be Ready to Ditch It So what’s a marketer to do? The answer is to create a playbook and improvise as needed. I have launched products, online campaigns…

    Convince and Convertin Social- 6 readers -
  • The Future of MarTech

    … the role of Chief Marketing Technologist has become the must-have role within marketing organizations around the globe. In our conversation, Scott emphasized, ironically: The biggest challenge to the adoption of MarTech, is more human than technical. Marketing technologies have enabled new ways for marketers to manage their organizations and spend…

    Marketing Technology Blogin Social EMail Content Google- 14 readers -
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