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As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. The marketing technology industry has exploded, which has disrupted traditional notions about the role of the marketer at an exponential rate. At this point, human marketers are at risk of being replaced altogether.
… by brands to actually deliver fun experiences has mostly turned into a half-hearted trick to engage consumers. Tell us your brand story and we’ll give you points on this arbitrary microsite and enter you to win a trip to some shithole beach town in Florida! Do you guys remember when Zappos just started giving out badges for no reason? I’m pretty sure…