Children'S Online Privacy Protection Act

  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … may be, however, Snapchat carries a number of risks for chief marketing officers interested in tapping into the power of its platform. For brands, these risks range from violating the Children’s Online Privacy Protection Act (COPPA) to copyright violations to the dreaded naked Snap. Before brands jump in with both feet, they need to fully consider…

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