Chipotle

  • Utilizing Social Check-Ins for Predictive Retail Analysis

    … to trace back the impact. Here’s an absolutely amazing example from Foursquare. When Chipotle had issues with food safety, Foursquare was able to monitor trending foot traffic across stores and ultimately, predict losses: The result? Chipotle has announced its first quarter earnings and Foursquare’s predictions were on target – with a 30% drop…

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
  • The Biggest Audience Isn’t Always the Best

    …, not for a lack of options, but because they valued the relationship with the person selling to them. Today’s brands need to think about their customers the same way. 2. Stand for something When I did a quick poll around the office about brands that care about customer issues, my colleagues threw out names like Chipotle, Dove, and Toms. Each makes…

    The Content Strategist- 10 readers -
  • What Guacamole Can Teach us About Content Marketing

    … guacamole and content marketing have anything whatsoever to do with one another? (I know you’re wondering that at this point. Or you’re just hungry.) Either way, this really all has to do with one type of guacamole: Chipotle’s. If you haven’t heard already, Chipotle recently released a full recipe of its tasty guacamole. The Internet reverberated…

    Marketing Landin Content- 25 readers -
  • Can Your Brand Benefit from Digital Detox?

    …, and certainly way more than any one of us can possibly process. In the online world, banner blindness is a coping mechanism, one that enables us to read articles without breaking our concentration. That got us thinking: Can brands benefit from digital detox? We all treasure unplugging during vacations. Will brands benefit by offering consumers…

    Ben Plomion/ Convince and Convertin Content- 3 readers -
  • The Best Branded Content of 2014

    … wearable technology, eco-friendly materials, and even clothing grown from living organisms. “The washing machine industry isn’t exactly sexy, so they decided to focus on the clothes that people put into their machines rather than the machines themselves,”explained Philip Marthinsen, head of business and strategy at digital agency House of Radon, which helped create the film. …

    Joe Lazauskas/ The Content Strategistin Content YouTube- 9 readers -
Get the top posts daily into your mailbox!
More from around the web