Chipotle

  • Utilizing Social Check-Ins for Predictive Retail Analysis

    … to trace back the impact. Here’s an absolutely amazing example from Foursquare. When Chipotle had issues with food safety, Foursquare was able to monitor trending foot traffic across stores and ultimately, predict losses: The result? Chipotle has announced its first quarter earnings and Foursquare’s predictions were on target – with a 30% drop…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
  • The Biggest Audience Isn’t Always the Best

    … an effort to stand for more than just business results: sustainable fast food, realistic beauty standards, even something as big as helping the developing world. A recent fan favorite is P&G. With its “Like a Girl” campaign, it’s established a new hashtag, taken home a Glass Lion from Cannes, snagged an Emmy nomination, and established a whole new…

    The Content Strategist- 12 readers -
  • What Guacamole Can Teach us About Content Marketing

    … Let’s talk about guacamole. No, really. Let’s… The green, fresh delicious mush that we all crave — that dissolves in our mouth and is the perfect companion to the tortilla chip and a friend to the margarita. We all love it, and we can’t get enough of it. Now let’s talk about content marketing. Maybe not as delicious as our green, gooey…

    Marketing Landin Content- 25 readers -
  • Can Your Brand Benefit from Digital Detox?

    … Lewis, George Saunders, Judd Apatow, and others have signed on. This fits my definition of a detox on two fronts. The first, obviously, is the lack of brand messaging on its packaging. Second, by giving its customers something interesting to read, those customers just might put down their cellphones and tablets while they eat. In other words…

    Ben Plomion/ Convince and Convertin Content- 4 readers -
  • The Best Branded Content of 2014

    … That’s right—it’s time for my picks of the best branded content of 2014. It’s kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake. If you work at one of the companies below, tweet me @joelazauskas for your printed copy. GE: “Enhance Your Lighting” When we look back on content marketing in 2014…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 14 readers -
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