Chipotle

  • Utilizing Social Check-Ins for Predictive Retail Analysis

    … to trace back the impact. Here’s an absolutely amazing example from Foursquare. When Chipotle had issues with food safety, Foursquare was able to monitor trending foot traffic across stores and ultimately, predict losses: The result? Chipotle has announced its first quarter earnings and Foursquare’s predictions were on target – with a 30% drop…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
  • The Biggest Audience Isn’t Always the Best

    … I was recently sitting in a packed conference hall where the keynote speaker started his remarks by saying, “It’s always intimidating to come between this many people and lunch… but I think there’s one or two things in here for everyone. Who knows, maybe this will really resonate with a handful of you.” I almost walked out right then. I didn’t…

    The Content Strategist- 10 readers -
  • What Guacamole Can Teach us About Content Marketing

    … guacamole and content marketing have anything whatsoever to do with one another? (I know you’re wondering that at this point. Or you’re just hungry.) Either way, this really all has to do with one type of guacamole: Chipotle’s. If you haven’t heard already, Chipotle recently released a full recipe of its tasty guacamole. The Internet reverberated…

    Marketing Landin Content- 25 readers -
  • Can Your Brand Benefit from Digital Detox?

    … restaurant Chipotle decided to give this concept a shot. In July 2014, the company announced plans to use its formerly blank bags and cups as literary canvases. They’ve lined up an impressive slate of writers to create short fiction and non-fiction works for their customers to read as they eat. So far, Toni Morrison, Malcolm Gladwell, Michael…

    Ben Plomion/ Convince and Convertin Content- 3 readers -
  • The Best Branded Content of 2014

    … times, I can’t deny that I’m craving a White Russian. (Insert alcoholic writer joke here.) Chipotle: “Farmed and Dangerous” Forget the soap opera; it’s all about the burrito opera. (I’ll take mine with sour cream and a sense of regret!) Chipotle aired a four-episode web series on Hulu beginning in February, and though it wasn’t Breaking Bad…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 10 readers -
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