• Utilizing Social Check-Ins for Predictive Retail Analysis

    … to trace back the impact. Here’s an absolutely amazing example from Foursquare. When Chipotle had issues with food safety, Foursquare was able to monitor trending foot traffic across stores and ultimately, predict losses: The result? Chipotle has announced its first quarter earnings and Foursquare’s predictions were on target – with a 30% drop…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • The Biggest Audience Isn’t Always the Best

    …, not for a lack of options, but because they valued the relationship with the person selling to them. Today’s brands need to think about their customers the same way. 2. Stand for something When I did a quick poll around the office about brands that care about customer issues, my colleagues threw out names like Chipotle, Dove, and Toms. Each makes…

    The Content Strategist- 9 readers -
  • What Guacamole Can Teach us About Content Marketing

    … guacamole and content marketing have anything whatsoever to do with one another? (I know you’re wondering that at this point. Or you’re just hungry.) Either way, this really all has to do with one type of guacamole: Chipotle’s. If you haven’t heard already, Chipotle recently released a full recipe of its tasty guacamole. The Internet reverberated…

    Marketing Landin Content- 23 readers -
  • Can Your Brand Benefit from Digital Detox?

    … restaurant Chipotle decided to give this concept a shot. In July 2014, the company announced plans to use its formerly blank bags and cups as literary canvases. They’ve lined up an impressive slate of writers to create short fiction and non-fiction works for their customers to read as they eat. So far, Toni Morrison, Malcolm Gladwell, Michael…

    Ben Plomion/ Convince and Convertin Content- 3 readers -
  • The Best Branded Content of 2014

    … Hub is the best inbound marketing magazine in the world—an invaluable resource to marketers around the world and a big reason the software company IPO’d with a $1.3 billion valuation this year. In addition to Inbound Hub, HubSpot partnered with Moz to create, a 30,000-member community for inbound marketers. Net-a-Porter: Porter What…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 8 readers -
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