Chipotle

  • Chipotle malware attack exposed customers’ card info

    … Recently, restaurant chain Chipotle announced they experienced a massive data breach that affected numerous locations nationwide. If you visited the restaurant between March 24 and April 18 of this year and paid with a debit or credit card, the odds are that your card information has been exposed to hackers and identity thieves. This is just…

    Greg's Corner- 20 readers -
  • Utilizing Social Check-Ins for Predictive Retail Analysis

    … We’ve done a lot of consulting in our industry with companies that have developed massive warehouses of invaluable data. Often times, these companies are challenged to increase the impact of their marketing, grow their market share, and do it based on their products and service offerings. When we dig a little deeper into their platforms, though…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
  • The Biggest Audience Isn’t Always the Best

    … an effort to stand for more than just business results: sustainable fast food, realistic beauty standards, even something as big as helping the developing world. A recent fan favorite is P&G. With its “Like a Girl” campaign, it’s established a new hashtag, taken home a Glass Lion from Cannes, snagged an Emmy nomination, and established a whole new…

    The Content Strategist- 12 readers -
  • What Guacamole Can Teach us About Content Marketing

    … guacamole and content marketing have anything whatsoever to do with one another? (I know you’re wondering that at this point. Or you’re just hungry.) Either way, this really all has to do with one type of guacamole: Chipotle’s. If you haven’t heard already, Chipotle recently released a full recipe of its tasty guacamole. The Internet reverberated…

    Marketing Landin Content- 25 readers -
  • Can Your Brand Benefit from Digital Detox?

    … restaurant Chipotle decided to give this concept a shot. In July 2014, the company announced plans to use its formerly blank bags and cups as literary canvases. They’ve lined up an impressive slate of writers to create short fiction and non-fiction works for their customers to read as they eat. So far, Toni Morrison, Malcolm Gladwell, Michael…

    Ben Plomion/ Convince and Convertin Content- 4 readers -
  • The Best Branded Content of 2014

    That’s right—it’s time for my picks of the best branded content of 2014. It’s kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake. If you work at one of the companies below, tweet me @joelazauskas for your printed copy. GE: “Enhance Your Lighting” When we look back on content marketing in 2014, there’s a good chance the first thi ...

    Joe Lazauskas/ The Content Strategist- 17 readers -
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