• Super Bowl Ads & The ROI Gap: How Social Activation Measurably Grows Business Outcomes

    …. They can use social media to provide the utility that customers demand today, going far beyond a top-of-funnel focus on audience, buzz and engagement. Moreover, by activating their Super Bowl advertisements, brands can expand their reach, learn more about their most engaged consumers, and most importantly, drive outcomes with conversion-based activities that can measurably impact the business. Chris Teso is the CEO and founder of Chirpify, a mobile and social customer loyalty platform. …

    AllFacebookin Social How To's- 15 readers -
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