Chitika

Chitika, Inc. (pronounced CHIH-tih-ka) is a search-targeted advertising company. It is located in Westborough, Massachusetts, USA. The name Chitika means "in a snap" in Telugu language.
Posts about Chitika
  • CES 2015: The Big Trends That Should Matter To Marketers

    … of reports for Chitika Insights, the research arm of the Chitika online ad network, which issues widely-cited weekly studies on a variety of North American Web usage trends. In his current role, Andrew manages the data analysis, editorial direction, and strategy for the Chitika Insights research program. Prior to his time at Chitika, Andrew…

    Andrew Waber/ Marketing Land- 23 readers -
  • In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors

    … quantities, this markedly higher jump in iPhone 6 activity does make the case that this holiday season is likely to be an especially good one for Apple’s flagship device. The same kind of predictions are a bit harder to make when discussing the tablet space, as the variances there were much smaller as compared to smartphones: This lack of any…

    Andrew Waber/ Marketing Land- 13 readers -
  • Increase Your Income Utilizing Pay Per Click, by Brian Newmark

    … converting products have huge competition. This is where PPC works best. All you have to do is, increase the amount per click and the PPC network – be it AdWords, Chitika, Infolinks or Facebook ads, they will place your ad on the top, if your bid is maximum. Customize landing pages For PPC ads to do well, landing pages matters. Expecting to make sales…

    Brian Newmark/ ppc.orgin Social Paid Search- 14 readers -
  • Big Phones Gaining Share, Driving Traffic And Larger Conversions

    …. In the North American market, Chitika reports that Samsung remains king of the phablets but other brands are gaining. Chitika estimates, based on its network data, that 77 percent of phablet-based internet traffic is coming from a range of Samsung devices. On a global basis according to Netbiscuits phablets have roughly doubled their share of mobile…

    Greg Sterling/ Marketing Landin Twitter- 9 readers -
  • iPad Remains Dominant for Tablet Traffic

    … to a new report released from Chitika, the iPad is still far and away the most dominant tablet on the market for generating traffic. Despite having dozens of tablets released from competitors over the past year, and sales on many of them being quite impressive, the traffic levels have hardly dropped at all. Specifically, In September of 2013, Apple…

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … their reach and modernize their advertising practices without increasing the associated costs. Here are six solutions SMBs can use to push ads to mobile users. 1. Cidewalk: Push DIY ads to local mobile users. Designed by the mobile ad network Chitika, Cidewalk is a mobile app that gives small business owners and solo entrepreneurs access to DIY…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • Samsung Drives Nearly 60 Percent Of Android Traffic

    … According to new data from ad network Chitika, Samsung Galaxy devices are responsible for almost 60 percent of North American Android traffic (smartphones + tablets). Traffic from all other Android OEM brands is flat or declining except for LG, which has seen success with its G3 flagship smartphone. Chitika looked at “hundreds of millions…

    Greg Sterling/ Marketing Land- 14 readers -
  • Why Long Tail Keywords Are SEO Gold

    … and you will soon. Caption: Hittail is a popular tool for finding long tail keywords tailor-made for your site. Google Suggest Also known as the Google search box. This is almost too obvious, but Google gives you long tail keyword suggestions every time you type something into the search query box. You can also see long tail keyword…

    Pam Neely/ GetResponse Blogin SEO EMail Google- 19 readers -
  • Google Organic Click-Through Rates in 2014

    … in 2006. A number of studies followed after that, including those from Enquiro (now Mediative) in 2007 and later by Chitika and Optify in 2010. More recent studies have been performed by Slingshot in 2011 and then Chitika and Catalyst in 2013 respectively. Here is a comparison of the Click Through Rate for each study: It's important to emphasize…

    Moz Blogin Paid Search SEO Google- 34 readers -
  • Pay-Per-Click for Beginners by: Brian Newmark

    … or Chitika (only for very large campaigns). But having alternatives and options does not add up to success, as some of these networks might not work for your products or niche. Each one has its own best uses and quirkes. I’ve come to develop my own strategies and keep doing what works. So, doing a small test with a limited budget will reveal what…

    Brian Newmark/ ppc.orgin Affiliate Paid Search Google Facebook- 22 readers -
  • Larger iPhones: How Might They Impact Advertisers?

    …. But with the iPhone 6 and 6 Plus screens coming in at 4.7 and 5.5 inches, respectively, those practitioners will likely be dealing with optimizing their content for a number of different sizes and the corresponding resolutions and features. How Does Screen Size Impact CTR? To quantify this issue, the research division of my employer, Chitika Insights…

    Andrew Waber/ Marketing Landin Display How To's- 21 readers -
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