Chitika, Inc. (pronounced CHIH-tih-ka) is a search-targeted advertising company. It is located in Westborough, Massachusetts, USA. The name Chitika means "in a snap" in Telugu language.
Posts about Chitika
  • CES 2015: The Big Trends That Should Matter To Marketers

    … of reports for Chitika Insights, the research arm of the Chitika online ad network, which issues widely-cited weekly studies on a variety of North American Web usage trends. In his current role, Andrew manages the data analysis, editorial direction, and strategy for the Chitika Insights research program. Prior to his time at Chitika, Andrew…

    Andrew Waber/ Marketing Land- 21 readers -
  • In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors

    … quantities, this markedly higher jump in iPhone 6 activity does make the case that this holiday season is likely to be an especially good one for Apple’s flagship device. The same kind of predictions are a bit harder to make when discussing the tablet space, as the variances there were much smaller as compared to smartphones: This lack of any…

    Andrew Waber/ Marketing Land- 11 readers -
  • Increase Your Income Utilizing Pay Per Click, by Brian Newmark

    … converting products have huge competition. This is where PPC works best. All you have to do is, increase the amount per click and the PPC network – be it AdWords, Chitika, Infolinks or Facebook ads, they will place your ad on the top, if your bid is maximum. Customize landing pages For PPC ads to do well, landing pages matters. Expecting to make sales…

    Brian Newmark/ ppc.orgin Social Paid Search- 13 readers -
  • Big Phones Gaining Share, Driving Traffic And Larger Conversions

    …. In the North American market, Chitika reports that Samsung remains king of the phablets but other brands are gaining. Chitika estimates, based on its network data, that 77 percent of phablet-based internet traffic is coming from a range of Samsung devices. On a global basis according to Netbiscuits phablets have roughly doubled their share of mobile…

    Greg Sterling/ Marketing Landin Twitter- 9 readers -
  • iPad Remains Dominant for Tablet Traffic

    … There have been quite a few reports in recent months that Android and Microsoft tablets are making significant gains in market share against the iPad. While this is certainly true in regards to the number of devices being shipped, it doesn’t appear to be translating into the amount of traffic being generated by tablets in general. According…

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … their reach and modernize their advertising practices without increasing the associated costs. Here are six solutions SMBs can use to push ads to mobile users. 1. Cidewalk: Push DIY ads to local mobile users. Designed by the mobile ad network Chitika, Cidewalk is a mobile app that gives small business owners and solo entrepreneurs access to DIY…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • Samsung Drives Nearly 60 Percent Of Android Traffic

    …. Despite the Android platform/OS share majority, Chitika data show that Android devices drive a proportionally smaller 35 percent share of overall web traffic vs. iOS devices, which are responsible for 65 percent. By comparision, StatCounter shows iOS devices (including tablets) generating 59 percent of North American web traffic vs. Android with 36 percent. (Some images used under license from…

    Greg Sterling/ Marketing Land- 13 readers -
  • Why Long Tail Keywords Are SEO Gold

    … that much traffic, with just 17.6% of clicks. By third position, you’re down to 11.4%. Anything below 4th position and you’re below 10%. Ouch. Caption: Chitika did a study of which search engine result positions got the most clicks. This is what they found.…

    Pam Neely/ GetResponse Blogin SEO EMail Google- 18 readers -
  • Google Organic Click-Through Rates in 2014

    … into a full fledged organic CTR study and how you can use this data to make better and more informed decisions in the future. TL;DR: This will be a long post, so for those of you who are anxious to see the results of this study, scroll down to the CTR Study section below. Alternatively, you can download the complete study in PDF format or check out…

    Moz Blogin Paid Search SEO Google- 34 readers -
  • Pay-Per-Click for Beginners by: Brian Newmark

    … requires research, funds and patience. Things can do wrong; mistakes can be minimized but not completely eliminated. One has to be prepared for losses in a PPC campaign. There is a lot of potential in PPC and the more you research, the better will be the results. For other of my insight, please visit my more active blog about Content Marketing By Brian Newmark …

    Brian Newmark/ ppc.orgin Affiliate Paid Search Google Facebook- 21 readers -
  • Larger iPhones: How Might They Impact Advertisers?

    …. But with the iPhone 6 and 6 Plus screens coming in at 4.7 and 5.5 inches, respectively, those practitioners will likely be dealing with optimizing their content for a number of different sizes and the corresponding resolutions and features. How Does Screen Size Impact CTR? To quantify this issue, the research division of my employer, Chitika Insights…

    Andrew Waber/ Marketing Landin Display How To's- 21 readers -
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