Chitika, Inc. (pronounced CHIH-tih-ka) is a search-targeted advertising company. It is located in Westborough, Massachusetts, USA. The name Chitika means "in a snap" in Telugu language.
Posts about Chitika
  • CES 2015: The Big Trends That Should Matter To Marketers

    … makers – Motorola, Samsung, and Apple – all made their most earnest efforts yet in the wearable device space in the form of smartwatches. Yet, adoption of these latest (still pricey) devices has been decidedly tepid – analyst Ben Bajarin of Creative Strategies put sales of smartwatches at just three million units, with the vast majority of those…

    Andrew Waber/ Marketing Land- 20 readers -
  • In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors

    … simply extended itself, with discounts (particularly those offered online) available over a longer period of time. Regardless, consumers still made the Friday after Thanksgiving one of the biggest shopping days of the year, and in this column, we’ll examine which mobile devices saw the largest increases in web usage share following Black Friday…

    Andrew Waber/ Marketing Land- 10 readers -
  • Increase Your Income Utilizing Pay Per Click, by Brian Newmark

    …, but for products which high enough price tags the conversion makes sense. If the campaign is targeted properly it will give you clicks that will cost pennies but convert into bigger dollars. There are many sites like commission junction, eBay or Clickback which has endless affiliate products to sell and earn commission. However, individual sites…

    Brian Newmark/ ppc.orgin Social Paid Search- 12 readers -
  • Big Phones Gaining Share, Driving Traffic And Larger Conversions

    …. In the North American market, Chitika reports that Samsung remains king of the phablets but other brands are gaining. Chitika estimates, based on its network data, that 77 percent of phablet-based internet traffic is coming from a range of Samsung devices. On a global basis according to Netbiscuits phablets have roughly doubled their share of mobile…

    Greg Sterling/ Marketing Landin Twitter- 9 readers -
  • iPad Remains Dominant for Tablet Traffic

    … to a new report released from Chitika, the iPad is still far and away the most dominant tablet on the market for generating traffic. Despite having dozens of tablets released from competitors over the past year, and sales on many of them being quite impressive, the traffic levels have hardly dropped at all. Specifically, In September of 2013, Apple…

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    …-defined perimeter. Using latitude and longitude targeting, ZettaMobile offers tools that small businesses can use to setup perimeters around their stores. The display ads that businesses create, using the company’s DIY campaign creation tools, show up within mobile apps like AccuWeather, Career Builder, and Café Mom whenever consumers enter those…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • Samsung Drives Nearly 60 Percent Of Android Traffic

    … According to new data from ad network Chitika, Samsung Galaxy devices are responsible for almost 60 percent of North American Android traffic (smartphones + tablets). Traffic from all other Android OEM brands is flat or declining except for LG, which has seen success with its G3 flagship smartphone. Chitika looked at “hundreds of millions…

    Greg Sterling/ Marketing Land- 12 readers -
  • Why Long Tail Keywords Are SEO Gold

    … for people. Don’t use the same word over and over again – vary it, or your writing will sound stilted. Varying keywords and not over-optimizing your pages makes them more pleasing to read for human visitors. It also gives sophisticated search engines important cues that you’re not trying to game the system. Why Long Tail Keywords Are SEO Gold…

    Pam Neely/ GetResponse Blogin SEO EMail Google- 16 readers -
  • Google Organic Click-Through Rates in 2014

    … in 2006. A number of studies followed after that, including those from Enquiro (now Mediative) in 2007 and later by Chitika and Optify in 2010. More recent studies have been performed by Slingshot in 2011 and then Chitika and Catalyst in 2013 respectively. Here is a comparison of the Click Through Rate for each study: It's important to emphasize…

    Moz Blogin Paid Search SEO Google- 33 readers -
  • Pay-Per-Click for Beginners by: Brian Newmark

    … requires research, funds and patience. Things can do wrong; mistakes can be minimized but not completely eliminated. One has to be prepared for losses in a PPC campaign. There is a lot of potential in PPC and the more you research, the better will be the results. For other of my insight, please visit my more active blog about Content Marketing By Brian Newmark …

    Brian Newmark/ ppc.orgin Affiliate Paid Search Google Facebook- 19 readers -
  • Larger iPhones: How Might They Impact Advertisers?

    As part of Apple unveiling two newly resized iPhone models, the iPhone 6 and iPhone 6 Plus, on September 9, 2014, the company also announced an upcoming watch and new payment system. While retailers and application developers are likely most excited about the aforementioned Apple Pay, those outside the direct transaction ecosystem, such as online advertisers, may find the bi ...

    Andrew Waber/ Marketing Land- 17 readers -
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