Chitika, Inc. (pronounced CHIH-tih-ka) is a search-targeted advertising company. It is located in Westborough, Massachusetts, USA. The name Chitika means "in a snap" in Telugu language.
Posts about Chitika
  • CES 2015: The Big Trends That Should Matter To Marketers

    … makers – Motorola, Samsung, and Apple – all made their most earnest efforts yet in the wearable device space in the form of smartwatches. Yet, adoption of these latest (still pricey) devices has been decidedly tepid – analyst Ben Bajarin of Creative Strategies put sales of smartwatches at just three million units, with the vast majority of those…

    Andrew Waber/ Marketing Land- 28 readers -
  • In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors

    … — indicating people took the opportunity to buy these new devices for themselves or others. The data utilized for the purposes of these analyses were drawn from tens of millions of smartphone- and tablet-based online ad impressions running through the Chitika network. All impressions included within the sample were generated by users within North…

    Andrew Waber/ Marketing Land- 19 readers -
  • Increase Your Income Utilizing Pay Per Click, by Brian Newmark

    … converting products have huge competition. This is where PPC works best. All you have to do is, increase the amount per click and the PPC network – be it AdWords, Chitika, Infolinks or Facebook ads, they will place your ad on the top, if your bid is maximum. Customize landing pages For PPC ads to do well, landing pages matters. Expecting to make sales…

    Brian Newmark/ ppc.orgin Social Paid Search- 18 readers -
  • Big Phones Gaining Share, Driving Traffic And Larger Conversions

    …. In the North American market, Chitika reports that Samsung remains king of the phablets but other brands are gaining. Chitika estimates, based on its network data, that 77 percent of phablet-based internet traffic is coming from a range of Samsung devices. On a global basis according to Netbiscuits phablets have roughly doubled their share of mobile…

    Greg Sterling/ Marketing Landin Twitter- 10 readers -
  • iPad Remains Dominant for Tablet Traffic

    … to a new report released from Chitika, the iPad is still far and away the most dominant tablet on the market for generating traffic. Despite having dozens of tablets released from competitors over the past year, and sales on many of them being quite impressive, the traffic levels have hardly dropped at all. Specifically, In September of 2013, Apple…

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … location-based advertising tools. Businesses can set up their own mobile ads in as little as five minutes, and they can push those ads out to mobile users in any town they select. Cidewalk differentiates itself from competitors thanks in part to the places where its ads run — Cidewalk ads appear on more than 10,000 mobile apps, including The Weather…

    Stephanie Miles/ Street Fightin Mobile- 15 readers -
  • Samsung Drives Nearly 60 Percent Of Android Traffic

    … According to new data from ad network Chitika, Samsung Galaxy devices are responsible for almost 60 percent of North American Android traffic (smartphones + tablets). Traffic from all other Android OEM brands is flat or declining except for LG, which has seen success with its G3 flagship smartphone. Chitika looked at “hundreds of millions…

    Greg Sterling/ Marketing Land- 20 readers -
  • Why Long Tail Keywords Are SEO Gold

    … that much traffic, with just 17.6% of clicks. By third position, you’re down to 11.4%. Anything below 4th position and you’re below 10%. Ouch. Caption: Chitika did a study of which search engine result positions got the most clicks. This is what they found.…

    Pam Neely/ GetResponse Blogin SEO EMail Google- 24 readers -
  • Google Organic Click-Through Rates in 2014

    … into a full fledged organic CTR study and how you can use this data to make better and more informed decisions in the future. TL;DR: This will be a long post, so for those of you who are anxious to see the results of this study, scroll down to the CTR Study section below. Alternatively, you can download the complete study in PDF format or check out…

    Moz Blogin Paid Search SEO Google- 43 readers -
  • Pay-Per-Click for Beginners by: Brian Newmark

    I’m often asked “How do I get started doing pay-per-click?” After saying, you know there is a book Pay Per Click for Dummies… I do try to help. Here are some of my insights which lay a good foundation for understand pay-per-click. Pay-Per-Click or PPC is an online advertisement format where advertiser pays for web traffic on the basis of clicks on their ads.

    Brian Newmark/ 26 readers -
  • Larger iPhones: How Might They Impact Advertisers?

    …. But with the iPhone 6 and 6 Plus screens coming in at 4.7 and 5.5 inches, respectively, those practitioners will likely be dealing with optimizing their content for a number of different sizes and the corresponding resolutions and features. How Does Screen Size Impact CTR? To quantify this issue, the research division of my employer, Chitika Insights…

    Andrew Waber/ Marketing Landin Display How To's- 30 readers -
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