Choire Sicha

The Awl is a website about current events and culture based in New York City. The site was founded in early 2009 by David Cho and former Gawker editors Choire Sicha and Alex Balk. The latter two continue as its current editors. It is published by John Shankman.The site employs an editorial staff of writers.The Awl has four sister sites, Splitsider, a comedy website, The Hairpin, a site geared toward women, The Wirecutter, a consumer electronics blog, and The Billfold, a blog with a focus on personal finances.In 2011, David Cho left the Awl, after 18 months, to join ESPN-affiliated sports site Grantland.
Posts about Choire Sicha
  • The many different ways publishers define ‘clickbait’

    … really means. Here are a few definitions from around the industry. Alex Mizrahi, creator, @HuffPoSpoilers Clickbait is saying “this town” or “this state” or “this celebrity” instead of saying Los Angeles or Colorado or Justin Timberlake. It’s over-promising and under-delivering. It’s leaving out the one crucial piece of information the reader may…

    Ricardo Bilton/ Digidayin Facebook Twitter- 10 readers -
  • Dear Derek Jeter, advice from superstar editors

    … your site. Remember, you’ll never hatch any good ideas while sitting in front of your computer. That’s what lunch is for. Most importantly, you now have a new uniform: Wear a skinny tie, never wear socks, and buy several pairs of expensive, slim-fit selvedge denim jeans that you never ever wash. Look the part. Choire Sicha, co-founder, The Awl…

    Lucia Moses/ Digiday- 5 readers -
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