Choire Sicha

The Awl is a website about current events and culture based in New York City. The site was founded in early 2009 by David Cho and former Gawker editors Choire Sicha and Alex Balk. The latter two continue as its current editors. It is published by John Shankman.The site employs an editorial staff of writers.The Awl has four sister sites, Splitsider, a comedy website, The Hairpin, a site geared toward women, The Wirecutter, a consumer electronics blog, and The Billfold, a blog with a focus on personal finances.In 2011, David Cho left the Awl, after 18 months, to join ESPN-affiliated sports site Grantland.
Posts about Choire Sicha
  • The many different ways publishers define ‘clickbait’

    … the vast majority of their audience, and the public at large, perceives it. My definition of clickbait would be: low-quality, formulaic content with little redeeming value that is intended to drive up pageviews. Matt Buchanan, John Herrman and Choire Sicha, The Awl Why does everyone have a different definition of clickbait? They don’t! The definition…

    Ricardo Bilton/ Digidayin Facebook Twitter- 9 readers -
  • Dear Derek Jeter, advice from superstar editors

    … your site. Remember, you’ll never hatch any good ideas while sitting in front of your computer. That’s what lunch is for. Most importantly, you now have a new uniform: Wear a skinny tie, never wear socks, and buy several pairs of expensive, slim-fit selvedge denim jeans that you never ever wash. Look the part. Choire Sicha, co-founder, The Awl…

    Lucia Moses/ Digiday- 4 readers -
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