Chorus

  • BuzzFeed Just Became a Content Marketing Tech Company

    … isn’t the first media company to license its tech to a major agency. Vox Media—the other new media titan that, like BuzzFeed, recently landed a $200 million investment from NBCUniversal—recently partnered with DigitasLBi on similar terms. Like BuzzFeed, Vox Media offered proprietary tech—its publishing platform Chorus—and access to creative talent…

    Dillon Baker/ Relevance- 45 readers -
  • Is Vox’s Chorus the CMS Brands Have Been Waiting For?

    … integrated marketing campaigns, and if Chorus is opened up to brand publishers, it should help them move fast—something brands are famously struggling to do. After leaving The Washington Post, Klein famously used Chorus to build Vox.com in just nine weeks. …

    Sam Petulla/ The Content Strategistin Content- 16 readers -
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