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… isn’t the first media company to license its tech to a major agency. Vox Media—the other new media titan that, like BuzzFeed, recently landed a $200 million investment from NBCUniversal—recently partnered with DigitasLBi on similar terms. Like BuzzFeed, Vox Media offered proprietary tech—its publishing platform Chorus—and access to creative talent…
… forward, we’re likely to see more partnerships like this between media companies and agencies. In fact, BuzzFeed isn’t the first media company to license their tech to a major agency. Vox Media—the other new media titan who, like BuzzFeed, recently landed a $200 million dollar investment from NBCUniversal—recently partnered with DigitasLBi…
… to create video ads for clients as part of Facebook’s Anthology initiative. These ads won’t live on publisher’s sites; they’ll live on Facebook, and they’ll have the brand’s logo up front. Vox Media, which is also a partner for Anthology, recently signed a deal with digital marketing firm DigitasLBi to license its talent and Chorus technology…
In April, Ezra Klein sent a ripple through the media world when he decided to leave The Washington Post for Vox Media. It wasn’t just the fact that Klein was leaving WaPo, but the reason he was doing it: for Vox’s content management system (CMS), Chorus. “At our first meeting, we knew we were going here,” Klein told The New York Times. “They had the technology we thought we were inventing.