Chorus

  • BuzzFeed Just Became a Content Marketing Tech Company

    … At the end of August, BuzzFeed signed a partnership deal with GroupM—the media-buying arm of major communications firm WPP and self-proclaimed “world’s largest media investment group”—to license out a combination of proprietary software and creative services. While BuzzFeed gains access to GroupM’s large portfolio of clients, GroupM…

    Dillon Baker/ Relevance- 43 readers -
  • Is Vox’s Chorus the CMS Brands Have Been Waiting For?

    … to the competition should also be very intrigued by a tool like Chorus, which promises to make it easy to publish in a wide range of formats, streamline workflows, and arm teams throughout their organization with the universal tools for creating awesome content. Vox Media CEO Jim Bankoff has already said that Vox’s brand advertisers are using Chorus to create…

    Sam Petulla/ The Content Strategistin Content- 14 readers -
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