Chorus

  • BuzzFeed Just Became a Content Marketing Tech Company

    … At the end of August, BuzzFeed signed a partnership deal with GroupM—the media-buying arm of major communications firm WPP and self-proclaimed “world’s largest media investment group”—to license out a combination of proprietary software and creative services. While BuzzFeed gains access to GroupM’s large portfolio of clients, GroupM…

    Dillon Baker/ Relevance- 40 readers -
  • Is Vox’s Chorus the CMS Brands Have Been Waiting For?

    … In April, Ezra Klein sent a ripple through the media world when he decided to leave The Washington Post for Vox Media. It wasn’t just the fact that Klein was leaving WaPo, but the reason he was doing it: for Vox’s content management system (CMS), Chorus. “At our first meeting, we knew we were going here,” Klein told The New York Times. “They had…

    Sam Petulla/ The Content Strategistin Content- 11 readers -
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