Chorus

  • BuzzFeed Just Became a Content Marketing Tech Company

    … At the end of August, BuzzFeed signed a partnership deal with GroupM—the media-buying arm of major communications firm WPP and self-proclaimed “world’s largest media investment group”—to license out a combination of proprietary software and creative services. While BuzzFeed gains access to GroupM’s large portfolio of clients, GroupM…

    Dillon Baker/ Relevance- 44 readers -
  • Is Vox’s Chorus the CMS Brands Have Been Waiting For?

    … integrated marketing campaigns, and if Chorus is opened up to brand publishers, it should help them move fast—something brands are famously struggling to do. After leaving The Washington Post, Klein famously used Chorus to build Vox.com in just nine weeks. …

    Sam Petulla/ The Content Strategistin Content- 15 readers -
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