• BuzzFeed Just Became a Content Marketing Tech Company

    … isn’t the first media company to license its tech to a major agency. Vox Media—the other new media titan that, like BuzzFeed, recently landed a $200 million investment from NBCUniversal—recently partnered with DigitasLBi on similar terms. Like BuzzFeed, Vox Media offered proprietary tech—its publishing platform Chorus—and access to creative talent…

    Dillon Baker/ Relevance- 38 readers -
  • Is Vox’s Chorus the CMS Brands Have Been Waiting For?

    In April, Ezra Klein sent a ripple through the media world when he decided to leave The Washington Post for Vox Media. It wasn’t just the fact that Klein was leaving WaPo, but the reason he was doing it: for Vox’s content management system (CMS), Chorus. “At our first meeting, we knew we were going here,” Klein told The New York Times. “They had the technology we thought we were inventing.

    Sam Petulla/ The Content Strategist- 9 readers -
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