Chris Brogan

  • 2016 Small Business Social Media Trends Trump Understood

    …, small businesses must build owned social media platforms. This means blogs. Chris Brogan has said, “Blogging isn’t dead!“ Spin Sucks’s Gini Dietrich repeated this business blogging call-to-action. Blogging is one of the original social media formats. But Buffer’s research didn’t include blogging as a form of social media! Need blogging help…

    Heidi Cohen/ Heidi Cohenin Social- 17 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …: Why experiment with your social media marketing when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove it to others). Network with marketers just like you: Imagine connecting face-to-face with thousands of people just like you—as you share stories, gather ideas and build…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 5 Social Media Content Formats Your Business Needs

    … text social media content into social media shares. 900 words is the sweet spot for blog post length according to Orbit Media’s Blog Survey. But 8% of bloggers are going deeper with 1,500 words. Social media options Blogs are the jewel in the crown of social media. You own the content and the media entity. You retain all intellectual property…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 29 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … leadership. Michael Brenner established himself as an expert with his blog while he was at SAP. 3. Blogs allow multi-directional engagement Many marketers use social media to engage with their customers and broader audience. Social media blogging is engagement-friendly. Blogs provide 4 types of engagement. Comments Blog comments allow readers to interact…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 13 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … points across multiple channels, can make enhancing the experience challenging. Discover how customer journey maps and buyer persona marketing can facilitate your contacts' purchase decisions and improve the customer experience. Photo Credit: Influencer photo of Jason Miller, Heidi Cohen, Alexandra Rynne, Chris Brogan and Jay Baer courtesy of unknown photographer. Social Media Marketing World logo courtesy of http://www.socialmediaexaminer.com/smmworld/nextyear/ …

    Heidi Cohen/ Heidi Cohenin Social EMail- 21 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    …. Ready to rock this? Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Marketing: New architects of the customer experience? A lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons …

    {grow}- 9 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … Fill Your Editorial Calendar Without Hurting Your Budget No [piece of content] is an island complete in itself. Long before content marketing ever existed John Donne understood its interconnected nature. Content is part of your organization’s total offering. It makes what Harvard Business Professor Theodore Levitt dubbed “intangibles.” These…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 13 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 17 readers -
  • Content Curation Grows Up: What You Need To Know

    … strategically depending on your resources. Peg Fitzpatrick is a master Pinterest curator. Third party curation promotion Use content aggregators like Inbound.org, Alltop and Scoop.It to curate a mix of owned and third party content. Robin Good provides an on-going selection of information on content curation via Scoop.It. As content curation grows up, it’s…

    Heidi Cohen/ Heidi Cohenin Content How To's- 29 readers -
  • Social Media Marketing World 2016

    … Pulizzi (author, Epic Content Marketing), Ann Handley (author, Everybody Writes), Michael Stelzner (author, Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2016, in beautiful San Diego, CA. Get Your Tickets Now! Here’s why you should attend Social Media…

    Michael Stelzner/ Marketing Technology Blogin Social- 23 readers -
  • The Social Media Revolution: Make Money Or Die

    … are an ocean away. Similarly, many social media platforms are undergoing a quiet revolution. This is represented by the change in sales management at Pinterest and by Twitter’s CEO, Dick Costolo stepping down. Scratch beneath the surface and you’ll see that for investors, these sites aren’t generating sales fast enough to justify their high…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 9 readers -
  • Why you don’t want to be Chris Brogan

    … I have been mentoring a bright young guy trying to start a marketing business. I just received this note from him: I’m still full of questions about this whole marketing business thing. I think I am setting the bar too high for myself and failing. I’m comparing myself to friends like you and Jay Baer and not seeing the same results. I am…

    {grow}- 9 readers -
  • Follow the Top Social Media Influencers of 2014

    Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators – provide help and insight C ...

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • 50 Marketing Quotes For Back-To-School

    … a true story well.” – Ann Handley “Make the customer the hero of your story.” – Ann Handley “Give them quality. That’s the best kind of advertising.” – Milton Hershey “I’d rather spend money on things that improve the customer experience than on marketing.” – Tony Hsieh “We decided that if we get the culture right, most of the stuff, like…

    Heidi Cohen/ Heidi Cohen- 8 readers -
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