Chris Brogan

  • 11 Actionable Blogging Tips to Make Content Findable

    … an audience, you have to provide more than the generic content readers can find elsewhere. Before writing, check what others in your category wrote on your topic. Without copying existing information, ask yourself how you can add value to the conversation. Avoid creating duplicate content since it hurts your blog’s search rankings. In terms of your…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 40 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …? Download your blogging checklist NOW! As owned media, a blog is the jewel in your business’s content offering according to LinkedIn’s Jason Miller. Even better, a blog yields measurable results and ownership of your house file and content. Content Marketing Institute’s Joe Pulizzi laser-focuses on blog email subscribers. How Content Marketing…

    Heidi Cohen/ Heidi Cohenin Social- 42 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 60 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 48 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    …. Ready to rock this? Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Marketing: New architects of the customer experience? A lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons …

    {grow}- 21 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … on a regular schedule. Assess the potential to repackaged and/or repromote each piece. Foundational content requires lots of effort and resources. 2. Customer-focused content Customer-focused content is what The Sales Lion Marcus Sheridan calls, “They ask, you answer” content. In its simplest form, this core content type answers every possible customer…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 27 readers -
  • The Essential Blog Success Factor No One Tells You

    … Guide in 2010, I had a one-on-one conversation with Chris Brogan. We were at a soiree on the terrace of a fancy hotel in San Francisco for the launch of his book, Trust Agents. I told him, “I thought that I was too late to the blogosphere in 2006 so I waited until 2010.” At the time I was writing ClickZ’s Actionable Analysis, column. I had a large…

    Heidi Cohen/ Heidi Cohenin Blogging- 33 readers -
  • Content Curation Grows Up: What You Need To Know

    … again and again. This piece pre-dates the hiring of a Director of Content Curation. Epic content Epic curated content supports a larger marketing objective than a blog post or occasional article. LinkedIn’s Jason Miller calls this “Big Rock Content.” It’s the turkey that gets carved up for leftovers. While this standalone content curation can…

    Heidi Cohen/ Heidi Cohenin Content How To's- 53 readers -
  • Chris Brogan Explains Freak-Level Marketing on a Free Webinar

    … This is a guest post by Chris Brogan, author of The Freaks Shall Inherit the Earth. I’m doing a webinar this week with Vocus, and the other day I gave you some ideas on what I’d cover. I’ve got more. For instance, I barely talked about passion. What Does Freak-Level Passion Do for a Business? I think that passion is often what’s missing…

    Brian Conlin/ Vocus Blog- 11 readers -
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