Chris Brogan

  • 2016 Small Business Social Media Trends Trump Understood

    … Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution…

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Derral Eaves, Peg Fitzpatrick,Steve Dotto, Bryan Kramer, Andy Crestodina, Lee Odden, Leslie Samuel, Holly Homer, Brian Fanzo, Donna Moritz, Neal Schaffer, John Jantsch, Dan Miller, Ray Edwards and experts from more than a dozen top brands as they reveal proven social media marketing tactics and content creation tips at Social Media Marketing…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 33 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 15 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 22 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    … Yes, that is a weird headline and you’re just going to have to go with the flow here for moment to understand it! How do you stand out in a world of overwhelming information density? I’m convinced that branding — and specifically personal branding — is more important than ever. There is no one on the web better prepared to talk about this fact…

    {grow}- 12 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … to a competitor or close substitute, consider changing them via what Joe Pulizzi calls a content tilt or pivot. At a minimum, start your content marketing with 3 to 5 pieces of foundational content. Collectively, your foundational content should: Answer the question: “How can we help our readers and the broader community?” Be updated…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 17 readers -
  • The Essential Blog Success Factor No One Tells You

    … was right. Maybe I was afraid to discover the answer. Maybe I didn’t want to know what inner forces I, like many writers and authors before me, had to overcome to become a successful blogger. Social Triggers’ Derek Halpern notes that blogging success requires showing up. Don’t give up after a month, 3 months, 6 months. He’s right. Moz’s Rand…

    Heidi Cohen/ Heidi Cohenin Blogging- 20 readers -
  • Content Curation Grows Up: What You Need To Know

    Content Curation Joins The Content Marketing Team If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love. Content curation may never reach content marketing’s prominence.

    Heidi Cohen/ Heidi Cohen- 34 readers -
  • Social Media Marketing World 2016

    … Join Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Michael Hyatt (author, Platform), Chris Brogan (co-author, The Impact Equation), Jay Baer (author, Youtility), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Mark Schaefer (author, Social Media Explained), Joe…

    Michael Stelzner/ Marketing Technology Blogin Social- 24 readers -
  • The Social Media Revolution: Make Money Or Die

    …. (Check out Jon Loomer for help with your Facebook ads.) To ensure that your business is prepared for the social media revolution, take these 5 steps. This is fancy marketing talk for build a blog. (BTW—Chris Brogan’s been telling people this for years.) While we’ve made the case for blogging before, in short, you need a blog because you control…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 11 readers -
  • Why you don’t want to be Chris Brogan

    … was Chris Brogan, who had the number one marketing blog in the world. So my mantra became “Be like Chris.” Chris was constantly pushing the envelope and he has taken a lot of punches over the years when he tried something new. But every blogger owes him a debt of gratitude because many of the rules of the road we take for granted today were…

    {grow}- 9 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 30 readers -
  • 50 Marketing Quotes For Back-To-School

    … absorb numbers and facts and details, but we keep them all glued into our heads with stories.” – Chris Brogan “The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett (Here are 12 advertising lessons from Leo Burnett…

    Heidi Cohen/ Heidi Cohen- 8 readers -
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