Chris Brogan

  • 2016 Small Business Social Media Trends Trump Understood

    … Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution…

    Heidi Cohen/ Heidi Cohenin Social- 16 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Derral Eaves, Peg Fitzpatrick,Steve Dotto, Bryan Kramer, Andy Crestodina, Lee Odden, Leslie Samuel, Holly Homer, Brian Fanzo, Donna Moritz, Neal Schaffer, John Jantsch, Dan Miller, Ray Edwards and experts from more than a dozen top brands as they reveal proven social media marketing tactics and content creation tips at Social Media Marketing…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 5 Social Media Content Formats Your Business Needs

    … rights. BTW, blogs also handle other social media content formats! (For a deeper conversation as to why blogging isn’t dead, check my view, Chris Brogan’s view and Gini Dietrich’s view.) LinkedIn Publishing (as well as PDFs on LinkedIn Slideshare) enable everyone to publish long form content. Medium remains below the radar as a social media entity…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 24 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 12 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … points across multiple channels, can make enhancing the experience challenging. Discover how customer journey maps and buyer persona marketing can facilitate your contacts' purchase decisions and improve the customer experience. Photo Credit: Influencer photo of Jason Miller, Heidi Cohen, Alexandra Rynne, Chris Brogan and Jay Baer courtesy of unknown photographer. Social Media Marketing World logo courtesy of http://www.socialmediaexaminer.com/smmworld/nextyear/ …

    Heidi Cohen/ Heidi Cohenin Social EMail- 20 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    …. Ready to rock this? Here’s Chris: If you can’t see this video in your stream, you can view it here on YouTube: Personal branding with Chris Brogan The post Pulling our pants down: Personal branding with Chris Brogan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Marketing: New architects of the customer experience? A lesson in the remarkable marketing power of reciprocity Three YouTube stars share their intimate personal branding lessons …

    {grow}- 8 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … a traditional media company to develop this core content type. Report the news related to your specific niche. Also, consider newsjacking, writing about a high profile news item applied to your topic. David Meerman Scott who created the term newsjacking cleverly tapped into the media frenzy over Donald Trump. (Note: Scott was careful to state…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 12 readers -
  • The Essential Blog Success Factor No One Tells You

    … Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like…

    Heidi Cohen/ Heidi Cohenin Blogging- 16 readers -
  • Content Curation Grows Up: What You Need To Know

    … content. Gin and Topics invites readers to submit videos. They get a shout out when Dietrich uses their selection. She imbeds Click-to-Tweet cards that stand out and encourage readers to share the content. Example of Stand Alone Content Curation – Spin Sucks By contrast, Copyblogger curates its own existing content. While it’s a regular element…

    Heidi Cohen/ Heidi Cohenin Content How To's- 26 readers -
  • Social Media Marketing World 2016

    … Join Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Michael Hyatt (author, Platform), Chris Brogan (co-author, The Impact Equation), Jay Baer (author, Youtility), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Mark Schaefer (author, Social Media Explained), Joe…

    Michael Stelzner/ Marketing Technology Blogin Social- 22 readers -
  • The Social Media Revolution: Make Money Or Die

    …. (Check out Jon Loomer for help with your Facebook ads.) To ensure that your business is prepared for the social media revolution, take these 5 steps. This is fancy marketing talk for build a blog. (BTW—Chris Brogan’s been telling people this for years.) While we’ve made the case for blogging before, in short, you need a blog because you control…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 9 readers -
  • Why you don’t want to be Chris Brogan

    … was Chris Brogan, who had the number one marketing blog in the world. So my mantra became “Be like Chris.” Chris was constantly pushing the envelope and he has taken a lot of punches over the years when he tried something new. But every blogger owes him a debt of gratitude because many of the rules of the road we take for granted today were…

    {grow}- 9 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 28 readers -
  • 50 Marketing Quotes For Back-To-School

    ….” – Bill Bernbach (Here’s more wisdom from this great MadMan.) “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson “Stories are how we learn best. We…

    Heidi Cohen/ Heidi Cohen- 8 readers -
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