Chris Brogan

  • 11 Actionable Blogging Tips to Make Content Findable

    … Institute hired Jodi Harris to head their content curation efforts. They spotlight related articles in every article they publish. Content Marketing Institute makes links to older related content stand out in the post. 10. Don’t allows blog content to languish without socializing A blog should be at the center of your social media offering. Chris…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 40 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    … Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution…

    Heidi Cohen/ Heidi Cohenin Social- 42 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …: Why experiment with your social media marketing when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove it to others). Network with marketers just like you: Imagine connecting face-to-face with thousands of people just like you—as you share stories, gather ideas and build…

    Douglas Karr/ Marketing Technology Blog- 58 readers -
  • 5 Social Media Content Formats Your Business Needs

    … rights. BTW, blogs also handle other social media content formats! (For a deeper conversation as to why blogging isn’t dead, check my view, Chris Brogan’s view and Gini Dietrich’s view.) LinkedIn Publishing (as well as PDFs on LinkedIn Slideshare) enable everyone to publish long form content. Medium remains below the radar as a social media entity…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 47 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    …. Business Many marketers underestimate the importance of optimizing their social media blogging to drive business. Answer ALL of your customer questions. (Hat tip: Marcus Sheridan) This answer generated $2 million in sales. Link to your product and offering where appropriate. Unlike most social media, blogs yield sales. Establish thought…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    … this fact than Chris Brogan. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web. You will not want to miss this, but to tantalize you, here are a few highlights of the conversation: The philosophy of giving everything away and the power of never holding back. “A hundred percent…

    {grow}- 18 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … on a regular schedule. Assess the potential to repackaged and/or repromote each piece. Foundational content requires lots of effort and resources. 2. Customer-focused content Customer-focused content is what The Sales Lion Marcus Sheridan calls, “They ask, you answer” content. In its simplest form, this core content type answers every possible customer…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 27 readers -
  • The Essential Blog Success Factor No One Tells You

    … Guide in 2010, I had a one-on-one conversation with Chris Brogan. We were at a soiree on the terrace of a fancy hotel in San Francisco for the launch of his book, Trust Agents. I told him, “I thought that I was too late to the blogosphere in 2006 so I waited until 2010.” At the time I was writing ClickZ’s Actionable Analysis, column. I had a large…

    Heidi Cohen/ Heidi Cohenin Blogging- 33 readers -
  • Content Curation Grows Up: What You Need To Know

    … while providing backup in an emergency. With it you participate without being the overbearing person a friend has to pull aside to tell to stop complaining. Selectively choose your topic. People like routines and boundaries. We learned this as small children. Consistency counts. You want your audience to know what you stand for. Apply Chris Brogan’s…

    Heidi Cohen/ Heidi Cohenin Content How To's- 51 readers -
  • Chris Brogan Explains Freak-Level Marketing on a Free Webinar

    … This is a guest post by Chris Brogan, author of The Freaks Shall Inherit the Earth. I’m doing a webinar this week with Vocus, and the other day I gave you some ideas on what I’d cover. I’ve got more. For instance, I barely talked about passion. What Does Freak-Level Passion Do for a Business? I think that passion is often what’s missing…

    Brian Conlin/ Vocus Blog- 11 readers -
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