Chris Costello

  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … issues quickly and in a way they can understand without any extra effort, similar to the most effective television ads. So as we count down the remaining days of the 2016 election cycle, one outcome has already been decided: Now, how impactful they were on the election outcomes is something we’ll just have to wait and see. Chris Costello is senior director of marketing research for Facebook Marketing Partner and agile marketing firm Kenshoo. …

    AllTwitterin Facebook- 39 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … 32 percent year-over-year. Kenshoo director of marketing research Chris Costello said in a release introducing the report: Marketers have embraced the influx of new ad types, publishers and tools to tailor their mobile app campaigns for success, but the evolution of the ecosystem is just beginning. Incorporating additional elements of the app…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
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