Chris Costello

  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … issues quickly and in a way they can understand without any extra effort, similar to the most effective television ads. So as we count down the remaining days of the 2016 election cycle, one outcome has already been decided: Now, how impactful they were on the election outcomes is something we’ll just have to wait and see. Chris Costello is senior director of marketing research for Facebook Marketing Partner and agile marketing firm Kenshoo. …

    AllTwitterin Facebook- 18 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
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