Chris Costello

  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … cycle drawing to a close, now is the perfect time to examine the effects and effectiveness of political ads. Examining Kenshoo social advertiser data through September, advertisers had already spent more than $28 million on social ads for political causes with another month remaining. After a spike in March, monthly spend dropped off until…

    AllTwitterin Facebook- 43 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
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