Chris Dalton

  • Use Emotional Connections to Increase Leads and Conversions

    … to connect with your content. Chris Dalton, content director for Evanta, suggested that developing a connection is often better than a pitch: Sometimes, the best sales pitch is no pitch at all. Consumers have become savvy to ignoring direct sales tactics or sleazy methods. If you offer information relating to your products with honesty and transparency…

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