Chris Gomersall

  • It’s Time to Stop Calling It ‘Social’ Marketing

    …. That should open up a world of creative possibilities that drive results. Other channels are racing to catch up to this capability, and in the next few years, we’ll likely see many media labels melt away as marketers become more fluid with where they allocate their dollars to get the best result. Call it what you will, but hopefully, “social” is the first label to go. Chris Gomersall is the CEO of Atomized, a cloud-based visual content calendar for marketers. …

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