Chris Lake

  • 29 Must-Read Content Marketing Articles of 2014

    … the ultimate list of words that persuade and convert, in this indispensable resource for copywriters and content marketers. 16. Content Promotion: The Difference Between Brands With Fans and Anonymous Content—WordStream What good is your best content if no one ever sees it? Truly successful content is built for promotion and conversion. Learn how…

    MarketingProfsin Content- 35 readers -
  • A Smörgåsbord of Content Marketing Metrics

    What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success? Back in 2012 we published some research on attitudes to measuring content marketing. After surveying 1,300 marketers we found that unique visitors was the main metric used to determine whether content suc ...

    Chris Lake/ Econsultancy- 2 readers -
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