Chris Lake

  • 29 Must-Read Content Marketing Articles of 2014

    … of Storytelling as a Strategic Business Tool—Harvard Business Review Executive coach and bestselling author Harrison Monarth explains what Budweiser and Shakespeare have in common in this column on the power of storytelling for brands. 2. Introducing the Periodic Table of Content Marketing—Econsultancy Chris Lake shares a visual guide…

    MarketingProfsin Content- 43 readers -
  • The Venn Diagram of Multichannel Marketing Channels

    … on data to drive results. As TV evolves this should change, but for now there’s still a great deal of shotgun marketing going on. This does not imply that retargeting is flawless… it isn’t. Note that mobile lives slap bang in the middle of everything. I firmly believe that mobile is the glue that binds online and offline channels together…

    Chris Lake/ Econsultancyin Social Google Twitter- 11 readers -
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