Chris Lake

  • 29 Must-Read Content Marketing Articles of 2014

    … of Storytelling as a Strategic Business Tool—Harvard Business Review Executive coach and bestselling author Harrison Monarth explains what Budweiser and Shakespeare have in common in this column on the power of storytelling for brands. 2. Introducing the Periodic Table of Content Marketing—Econsultancy Chris Lake shares a visual guide…

    MarketingProfsin Content- 37 readers -
  • The Venn Diagram of Multichannel Marketing Channels

    … If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in. With that in mind, I have created yet another visualisation, this time dedicated to multichannel marketing. There are so many different ways of reaching customers these days, and I wanted…

    Chris Lake/ Econsultancyin Social Google Twitter- 9 readers -
  • A Smörgåsbord of Content Marketing Metrics

    What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success? Back in 2012 we published some research on attitudes to measuring content marketing. After surveying 1,300 marketers we found that unique visitors was the main metric used to determine whether content suc ...

    Chris Lake/ Econsultancy- 2 readers -
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