Chris Locke

Christopher Locke (born November 12, 1947) is a widely read blogger, author and the editor of the Entropy Gradient Reversals e-newsletter since 1995. Starting in 2005, he has been writing the Mystic Bourgeoisie blog.Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," Christopher Locke (aka RageBoy, aka Chief Blogging Officer, aka Kat Herding) is co-author of The Cluetrain Manifesto: The End of Business as Usual, and author of Gonzo Marketing: Winning Through Worst Practices and The Bombast Transcripts: Rants and Screeds of RageBoy.
Posts about Chris Locke
  • Why British publishers don’t sweat new US competition

    … new native ad models – indeed most publishers are replicating BuzzFeed,” said Chris Locke, trading director at Starcom MediaVest Group. But apart from those, there hasn’t been a huge shift in buyers’ preference for American publishers in his opinion. “There is perhaps an opportunity to partner up with established U.K. businesses to scale faster, get…

    Chris Smith/ Digiday- 9 readers -
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