Chris Savage

  • As Social Platforms Replicate Features, Where Should Brands Put Content?

    … audiences are and to utilize those channels that focus on specific demographics. It’s doubtful that social platforms will ever hold their own unique features without some sort of overlap. But for businesses, the recent and fast changes happening in product capabilities across social networks should be a warning sign that strategies need to be adaptable, and that experimenting in social will continue even as the platforms mature. Chris Savage is the CEO of video marketing platform Wistia. Image courtesy of Shutterstock. …

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