Chris Savage

  • As Social Platforms Replicate Features, Where Should Brands Put Content?

    … all, is a central hub for photo albums, marital status declarations and where a simple “like” can get consumers 10 percent off their next shopping trip to Banana Republic. More recently, however, social platforms have been looking to one another to identify the next big trend in user experience that might enable them to rise above their competitors…

    Inside Facebookin Social Content Facebook Twitter- 11 readers -
  • How Social Channels Teach Businesses the New Rules of Video

    …- and-coming social media star to major publishers like ESPN, Cosmopolitan and BuzzFeed to brands like J. Crew and Coca-Cola. As Mary Meeker’s 2016 Internet Trends Report showed, video usage continues to rise, with Generation Z communicating primarily via images (live, moving, and still) versus text The change to consumer expectations driven by social…

    AllTwitterin Facebook How To's- 19 readers -
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