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For brand marketers, being the first to join a social network has become a source of pride: Everyone wishes they could say they were the first brand on Facebook, Twitter, Pinterest, Tumblr, or LinkedIn. And now, a new social network is going viral: Ello. According to various reports, there are between 4,000 and 15,000 signups per hour. Time to hit up the social strategy war room, right? No.