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…! This blog posts is for you. During the keynote Andrew Davis spoke about the four secrets of MOI: Build suspense in your story Foster inspiration Drive empathy Harness emotion Would you take the initiative to research how to make the perfect Christmas cookies if you went on a website and just saw raw cookie dough in the header? Some might say…
… children, etc. The point is that holiday shoppers visit sites that aren't necessarily for them. For example, my boyfriend does not go to Ulta.com to buy me makeup, and I don't go to ThinkGeek.com to buy him Doctor Who bookends—only on special occasions and during the holidays. We know when customers are shopping, but how they are shopping…
…, ceremonies, cultural traditions, people watching fireworks, graduations—as well as more generic images of large-scale celebrations. Food and Beverage (14%) These images tend to convey a sense of comfort and togetherness by featuring traditional/festive dishes, drinks, and treats. Examples include Thanksgiving turkey, Christmas cookies, Easter eggs…
It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that. There is however one purpose that I feel a homepage does not have, and that is ranking for keywords other than your business name or brand.