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With the year coming to an end, we are starting to think of resolutions that could make our new year a raging success. That is why December is the perfect month for a special Content Marketing Monday series where you will be able to learn what content marketing has in store for 2015! Let us start with the foundation of content – the moment of inspiration.
…) to stay in real time and complete her order. The shopper is almost to the finish line She starts completing the checkout page but gets distracted by her burning Christmas cookies. Luckily, she entered her email address before exiting. This is the most crushing abandonment, but don't worry... You can reconnect with Mary through a branded email. Once…
…, ceremonies, cultural traditions, people watching fireworks, graduations—as well as more generic images of large-scale celebrations. Food and Beverage (14%) These images tend to convey a sense of comfort and togetherness by featuring traditional/festive dishes, drinks, and treats. Examples include Thanksgiving turkey, Christmas cookies, Easter eggs…
It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that. There is however one purpose that I feel a homepage does not have, and that is ranking for keywords other than your business name or brand.