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… and educated, they have a reason to purchase your product! Now that someone has become aware that your product fulfills their needs, they want to know even more, which is why you need to prepare advanced content that will give an in-depth information to reinforce their choice. At this stage you can collect their email by offering an advanced whitepaper…
…) to stay in real time and complete her order. The shopper is almost to the finish line She starts completing the checkout page but gets distracted by her burning Christmas cookies. Luckily, she entered her email address before exiting. This is the most crushing abandonment, but don't worry... You can reconnect with Mary through a branded email. Once…
…, ceremonies, cultural traditions, people watching fireworks, graduations—as well as more generic images of large-scale celebrations. Food and Beverage (14%) These images tend to convey a sense of comfort and togetherness by featuring traditional/festive dishes, drinks, and treats. Examples include Thanksgiving turkey, Christmas cookies, Easter eggs…
It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that. There is however one purpose that I feel a homepage does not have, and that is ranking for keywords other than your business name or brand.