Christmas & Digital Marketing

  • Dark social dominates holiday sharing [RadiumOne data]

    … A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos…

    Matt Mcgee/ Marketing Landin Social- 10 readers -
  • How Google Became A Santa Tracker Tradition To Rival NORAD

    … the the phone number of CONAD — NORAD’s predecessor – by mistake, rather than for a local Sears store doing a Santa promotion. The military division rose to the challenge and started issuing updates. The ad with misprinted phone number that launched a NORAD Santa tracking tradition (credit: NORAD) It was a perfect fit. After all, who better…

    Danny Sullivan/ Marketing Landin Google How To's- 15 readers -