Christmas & Digital Marketing

  • Dark social dominates holiday sharing [RadiumOne data]

    …, but videos, gift ideas, sales-related content and holiday recipes are also popular. It’s probably no shock that holiday sharing peaks around Black Friday and Cyber Monday. According to RadiumOne’s survey, sharing on those two days is about twice as high as the average for the rest of the holiday season. Halloween and Christmas Eve are the most quiet…

    Matt Mcgee/ Marketing Landin Social- 11 readers -
  • How Google Became A Santa Tracker Tradition To Rival NORAD

    … American Aerospace Defense Command – has had a virtual monopoly on the Santa tracker business for decades. But in a short period of time, Google has risen as a strong challenger. Here’s the story of how that happened. How NORAD Started Tracking Santa NORAD began tracking Santa Claus nearly 60 years ago by accident. In 1955, an ad was published listing…

    Danny Sullivan/ Marketing Landin Google How To's- 16 readers -