Christmas & Digital Marketing

  • Dark social dominates holiday sharing [RadiumOne data]

    A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos, but videos, gift ideas, sales-related ...

    Matt Mcgee/ Marketing Land- 9 readers -
  • How Google Became A Santa Tracker Tradition To Rival NORAD

    …, we’ll have our usual recap of how to get the most out of both trackers. Watch for when it appears on our sister site Search Engine Land, via our Your Guide To Santa Trackers page on Christmas Eve. Learn to Effectively Integrate Marketing Technology At MarTech: The Marketing Tech Conference, we'll connect the dots between technical possibilities…

    Danny Sullivan/ Marketing Landin Google How To's- 13 readers -