Christmas & Digital Marketing

  • Dark social dominates holiday sharing [RadiumOne data]

    …, but videos, gift ideas, sales-related content and holiday recipes are also popular. It’s probably no shock that holiday sharing peaks around Black Friday and Cyber Monday. According to RadiumOne’s survey, sharing on those two days is about twice as high as the average for the rest of the holiday season. Halloween and Christmas Eve are the most quiet…

    Matt Mcgee/ Marketing Landin Social- 12 readers -
  • How Google Became A Santa Tracker Tradition To Rival NORAD

    … the the phone number of CONAD — NORAD’s predecessor – by mistake, rather than for a local Sears store doing a Santa promotion. The military division rose to the challenge and started issuing updates. The ad with misprinted phone number that launched a NORAD Santa tracking tradition (credit: NORAD) It was a perfect fit. After all, who better…

    Danny Sullivan/ Marketing Landin Google How To's- 16 readers -