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23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get their perspective.
… of its life, full of key messages polished by committees of well-meaning but ultimately interfering executives. The result tends to be dross, content that’s often brand-centric and/or blander than a whitewashed brick wall. Truth and realism in content marketing Former journalist turned digital branding strategist Christoph Trappe (pictured…