Christophe Spencer

  • Facebook’s Atlas Helps Monteith’s ‘Follow No One’

    …, with PHDIQ head of digital planning Christophe Spencer saying in a release: We needed a partner that could measure online reach and frequency against our specific target audience. Additionally, we had to prove whether online video could be more effective than TV at building 1+ reach against our audience. Until now, we haven’t been able to measure…

    David Cohen/ AllTwitterin Facebook- 12 readers -
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