Christopher Heine

  • Snapchat Testing Deep Linking, Web Auto-Fill for Ads

    … Snapchat is testing two new features for advertisers: deep linking and web auto-fill. A Snap Inc. spokesperson described the new features to Christopher Heine of SocialTimes parent Adweek, saying that they are currently being tested by brands but not revealing the specific brands involved. Deep linking enables Snapchat users to swipe up…

    David Cohen/ AllTwitter- 30 readers -
  • Snapchat Inks Mitú for Discover Channel

    … Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú. Christopher Heine of SocialTimes parent Adweek reported on the addition of Mitú, which focuses on Hispanic-American youths with English-language content. Heine reported that Mitú averages 160 million viewers per…

    David Cohen/ Inside Facebook- 14 readers -
  • Snapchat Ads API Goes Live (Report)

    … for comment at the time of this post. Christopher Heine of SocialTimes parent Adweek reported in June that inventory will be sold via an automated, auction-based system, whereby Snapchat Ads Partners will sell video inventory, which will be automatically invoiced to Snapchat, with the vendors collecting their fees afterward. He added that ads created…

    David Cohen/ AllFacebook- 22 readers -
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