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The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request for comment at the time of this post.
…, which will develop software enabling advertisers to buy ads on the network, as well as optimize and analyze campaigns; and Creative Partners, which will provide expertise in social content and know-how with Snapchat’s 3V vertical video format. The initial Snapchat Ads Partners are: 4C Adaptly Amobee Brand Intelligence Brand Networks…
…’ pages) and via Messenger. Christopher Heine of SocialTimes parent Adweek reported that content will include local weather, workout tips and recipes, and Keenan Pridmore, head of the Facebook Creative Shop Studio, told Heine: It will appear in those morning wake-up hours where you are getting up and you could use a little (content) to get you…