Christopher Heine

  • Snapchat Testing Deep Linking, Web Auto-Fill for Ads

    … Snapchat is testing two new features for advertisers: deep linking and web auto-fill. A Snap Inc. spokesperson described the new features to Christopher Heine of SocialTimes parent Adweek, saying that they are currently being tested by brands but not revealing the specific brands involved. Deep linking enables Snapchat users to swipe up…

    David Cohen/ AllTwitter- 22 readers -
  • Snapchat Inks Mitú for Discover Channel

    … Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú. Christopher Heine of SocialTimes parent Adweek reported on the addition of Mitú, which focuses on Hispanic-American youths with English-language content. Heine reported that Mitú averages 160 million viewers per…

    David Cohen/ Inside Facebook- 10 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 17 readers -
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