Churn Rate

Churn rate (sometimes called attrition rate), in its broadest sense, is a measure of the number of individuals or items moving out of a collective over a specific period of time. It is one of two primary factors that determine the steady-state level of customers a business will support. The term is used in many contexts, but is most widely applied in business with respect to a contractual customer base. For instance, it is an important factor for any business with a subscriber-based service model, including mobile telephone networks and pay TV operators. The term is also used to refer to participant turnover in peer-to-peer networks.
Posts about Churn Rate
  • How to Calculate the Lifetime Value of Your Mobile App User

    … We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • The Email List Building Nemesis: Churn Rate

    … There’s a sinkhole in your list building efforts. Nobody talks about it much, but it is definitely there. It’s called “list churn”, “attrition” or “churn rate”. List churn eats up about 25-30% of the average email list every year. Your list growth efforts have to outpace your list’s churn rate. If they don’t, no matter how much list building you…

    Pam Neely/ GetResponse Blogin EMail- 13 readers -
  • The Ultimate 2015 Marketing Checklist To Guarantee Success

    … of indicators regardless of whether you reached your 2014 goals or not. As Bill Gates famously said, “Most people overestimate what they can do in 1 year and underestimate what they can do in 10 years.” Translation: Manage your current business results to build a foundation for long-term growth. Don’t chase the next big viral hit. Keep your…

    Heidi Cohen/ Heidi Cohenin Social Mobile- 24 readers -
  • 5 Post-Conversion Strategies to Increase Customer Lifetime Value

    … to almost halve their churn rate and double the lifetime value of their customers in just over a year. By measuring their managers on customer satisfaction KPIs, HubSpot increased their customer lifetime value (LTV on the graph above) by 215% in 15 months. Improving customer loyalty ultimately comes down to fulfilling your customers needs…

    Marcus Taylor/ Unbouncein Facebook- 17 readers -
  • 10 Ways to Improve Your Churn Rate

    … progress against our SOW and in terms of revenue. - Justin Gray, LeadMD Call Everyone We’ve made it a point to call all customers who don’t move forward with our service, as well as those who do to learn about their experience. We’re genuinely interested in what’s working and what isn’t, and that’s helped us improve our product. - Basha Rubin…

    Scott Gerber/ Search Engine Journal- 8 readers -
Get the top posts daily into your mailbox!
More from around the web