Churn Rate

Churn rate (sometimes called attrition rate), in its broadest sense, is a measure of the number of individuals or items moving out of a collective over a specific period of time. It is one of two primary factors that determine the steady-state level of customers a business will support. The term is used in many contexts, but is most widely applied in business with respect to a contractual customer base. For instance, it is an important factor for any business with a subscriber-based service model, including mobile telephone networks and pay TV operators. The term is also used to refer to participant turnover in peer-to-peer networks.
Posts about Churn Rate
  • How to Calculate the Lifetime Value of Your Mobile App User

    … to boost retention. Raja Manoharan, Dot Com Infoway Once you understand the lifetime value of your customer, measure your churn rate, analyze the cost to acquire a customer, you will understand the investment you’re making and the average return on that investment. You can then make adjustments to any one or all of the variables. You may need…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • The Email List Building Nemesis: Churn Rate

    … There’s a sinkhole in your list building efforts. Nobody talks about it much, but it is definitely there. It’s called “list churn”, “attrition” or “churn rate”. List churn eats up about 25-30% of the average email list every year. Your list growth efforts have to outpace your list’s churn rate. If they don’t, no matter how much list building you…

    Pam Neely/ GetResponse Blogin EMail- 16 readers -
  • The Ultimate 2015 Marketing Checklist To Guarantee Success

    …. Look at the macro economic and political environment for 2015. What do the 2015 predictions mean for your business? Do you foresee potential changes that will have an impact on your business? Assess how your direct and major competitors are doing. Monitor the major players in the marketplace. This means Walmart, Amazon, Facebook, Apple…

    Heidi Cohen/ Heidi Cohenin Social Mobile- 30 readers -
  • 5 Post-Conversion Strategies to Increase Customer Lifetime Value

    … decrease in purchasing power and the opportunity cost of what we’ve just bought. It’s in this moment of dissonance that we can use the power of exceeding expectations to fire up our customer’s endorphins and make them feel happy again. An example of how exceeding expectations can help increase conversions A few years ago, I worked with a client…

    Marcus Taylor/ Unbouncein Facebook- 21 readers -
  • 10 Ways to Improve Your Churn Rate

    … Keeping old customers is just as important as gaining new ones. If your churn rate is too high, you’re wasting valuable time and money. To help you improve, here are 10 things entrepreneurs from YEC have done to improve their churn rates in the last six months—that may also prove useful for your company. Reminders and Notifications If somebody…

    Scott Gerber/ Search Engine Journal- 8 readers -
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