Churn Rate

Churn rate (sometimes called attrition rate), in its broadest sense, is a measure of the number of individuals or items moving out of a collective over a specific period of time. It is one of two primary factors that determine the steady-state level of customers a business will support. The term is used in many contexts, but is most widely applied in business with respect to a contractual customer base. For instance, it is an important factor for any business with a subscriber-based service model, including mobile telephone networks and pay TV operators. The term is also used to refer to participant turnover in peer-to-peer networks.
Posts about Churn Rate
  • How to Calculate the Lifetime Value of Your Mobile App User

    … is the revenue you achieved on their purchase. The problem with that is that customers typically don’t make a single purchase. Acquiring the customer is the difficult part, but a happy customer doesn’t simply buy once and leave – they buy more and stay longer. What is Customer Lifetime Value (CLV or CLTV) or Lifetime Value (LTV)? Customer lifetime value (CLV…

    Douglas Karr/ Marketing Technology Blog- 27 readers -