Churn Rate

Churn rate (sometimes called attrition rate), in its broadest sense, is a measure of the number of individuals or items moving out of a collective over a specific period of time. It is one of two primary factors that determine the steady-state level of customers a business will support. The term is used in many contexts, but is most widely applied in business with respect to a contractual customer base. For instance, it is an important factor for any business with a subscriber-based service model, including mobile telephone networks and pay TV operators. The term is also used to refer to participant turnover in peer-to-peer networks.
Posts about Churn Rate
  • How to Calculate the Lifetime Value of Your Mobile App User

    … We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • The Email List Building Nemesis: Churn Rate

    … There’s a sinkhole in your list building efforts. Nobody talks about it much, but it is definitely there. It’s called “list churn”, “attrition” or “churn rate”. List churn eats up about 25-30% of the average email list every year. Your list growth efforts have to outpace your list’s churn rate. If they don’t, no matter how much list building you…

    Pam Neely/ GetResponse Blogin EMail- 12 readers -
  • The Ultimate 2015 Marketing Checklist To Guarantee Success

    … communications. Get customer service and sales into the marketing process. This is particularly important so that you don’t keep reinventing the wheel. 4. Examine your competitive environment. No business operates in a vacuum. Factors outside of your business can have a major impact on your results, especially if you’re not paying attention to them…

    Heidi Cohen/ Heidi Cohenin Social Mobile- 23 readers -
  • 5 Post-Conversion Strategies to Increase Customer Lifetime Value

    … on the Jetstar website. I counted 19 separate upsells, cross-sells and add-on-sells just in their booking process. But what is it that makes this favorite tactic of airlines so effective? The first reason upselling works: “defaults” In his TED talk, behavioral economist Dan Ariely explains some of the psychology behind upselling. One of the key…

    Marcus Taylor/ Unbouncein Facebook- 16 readers -
  • 10 Ways to Improve Your Churn Rate

    … Keeping old customers is just as important as gaining new ones. If your churn rate is too high, you’re wasting valuable time and money. To help you improve, here are 10 things entrepreneurs from YEC have done to improve their churn rates in the last six months—that may also prove useful for your company. Reminders and Notifications If somebody…

    Scott Gerber/ Search Engine Journal- 8 readers -
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