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Posted by TrendingSideways Is your digital marketing strategy based in fact? Hunches and intuition are great, but they only take us so far. If we rely on them too heavily, we can even put ourselves out of touch with reality. Facts keep us grounded. They let us see the playing field for what it is, giving us the opportunity to find a competitive advantage.
… customers that convert on the first, or second, or third visit to our website tend to leave early and often. They tend to be not longstanding, loyal customers who have low churn rates and those kinds of things. They tend to have a very high churn and low retention. Those who visit Moz ten times or more before converting turn out to be much more…