Churn Rates

Churn rate (sometimes called attrition rate), in its broadest sense, is a measure of the number of individuals or items moving out of a collective over a specific period of time. It is one of two primary factors that determine the steady-state level of customers a business will support. The term is used in many contexts, but is most widely applied in business with respect to a contractual customer base. For instance, it is an important factor for any business with a subscriber-based service model, including mobile telephone networks and pay TV operators. The term is also used to refer to participant turnover in peer-to-peer networks.
Posts about Churn Rates
  • 7 Neglected Facts Every Digital Marketer Needs to Know

    Posted by TrendingSideways Is your digital marketing strategy based in fact? Hunches and intuition are great, but they only take us so far. If we rely on them too heavily, we can even put ourselves out of touch with reality. Facts keep us grounded. They let us see the playing field for what it is, giving us the opportunity to find a competitive advantage.

    Moz User Generated Blog- 10 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web