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Posted by TrendingSideways Is your digital marketing strategy based in fact? Hunches and intuition are great, but they only take us so far. If we rely on them too heavily, we can even put ourselves out of touch with reality. Facts keep us grounded. They let us see the playing field for what it is, giving us the opportunity to find a competitive advantage.
Posted by randfish It's easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today's Whiteboard Friday, Rand explains a few of the reasons that people we thought were new customers often decide to leave.