- Our Blog
… brand development strategies for hyperlocal vendors, from founders and executives who’ve been in the trenches themselves. 1. Understand the true needs of local service businesses. “The team here at MyTime has spent countless hours with thousands of merchants to understand how they run their businesses. That effort is reflected in our product…
Merchant: Sharp Cleaning Location: Southborough, MA Platforms: Cidewalk, HomeAdvisor Bottom Line: Small business owners would rather connect with new leads personally via email than funnel them to their websites. For small businesses with limited resources, hiring in-house sales teams can be unrealistic.
The question of whether or when SMBs are going to self-provision online marketing has been a topic of speculation and intense debate for at least a decade. During the dot-com boom of the early 2000s, waves of companies took a run at the SMB market. Their notion was they could acquire local advertisers with little or no sales outreach.
… Waber, Cidewalk) 2. Making small bets in multiple areas. “We generally suggest that the small business make small bets in a few areas—test and measure results—then double down on the areas that seem to be working best and scale back, or try a different strategy, on the ones that aren’t performing as well.” (Scott Barnett, Bizyhood) 3. Testing…
… their reach and modernize their advertising practices without increasing the associated costs. Here are six solutions SMBs can use to push ads to mobile users. 1. Cidewalk: Push DIY ads to local mobile users. Designed by the mobile ad network Chitika, Cidewalk is a mobile app that gives small business owners and solo entrepreneurs access to DIY…