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… just a few months or years because they didn’t take the time in the beginning to establish their brand the right way. Just look up the former name of mobile payment provider Softcard for a good example of a company that just chose the wrong name and needed to rebrand, quickly, for unforeseen circumstances.” (Linden Skeens, Thumbvista) 4. Align…
Merchant: Sharp Cleaning Location: Southborough, MA Platforms: Cidewalk, HomeAdvisor Bottom Line: Small business owners would rather connect with new leads personally via email than funnel them to their websites. For small businesses with limited resources, hiring in-house sales teams can be unrealistic.
… The question of whether or when SMBs are going to self-provision online marketing has been a topic of speculation and intense debate for at least a decade. During the dot-com boom of the early 2000s, waves of companies took a run at the SMB market. Their notion was they could acquire local advertisers with little or no sales outreach. As one…
Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign and more on whether the right audience is being targeted. Seventeen percent of SMBs are now running mobile campaigns, according to a 2014 report by Borrell, however more than half of those businesses say they’re less than thrilled with the results.
… their reach and modernize their advertising practices without increasing the associated costs. Here are six solutions SMBs can use to push ads to mobile users. 1. Cidewalk: Push DIY ads to local mobile users. Designed by the mobile ad network Chitika, Cidewalk is a mobile app that gives small business owners and solo entrepreneurs access to DIY…