Cidewalk

  • Case Study: For Lead Generation, Cleaning Firm Prefers Emails to Website Clicks

    … are much more lucrative to small business owners. Gomes says that’s because so many consumers use social media now, and it’s a very direct form of advertising. “Online reviews are extremely important [as a feedback tool],” he says, “because we can know what our customers are thinking about when it comes to our service.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. …

    Stephanie Miles/ Street Fightin Mobile EMail- 12 readers -
  • SMBs and Self-Service: Are We There Yet?

    … a year earlier uncovered similar results. On average, 61 percent said they were in fact managing their own marketing in house across most channels. Other surveys tell a different story. Data from a 2014 Thrive Analytics poll of 760 SMBs found that on average, SMBs were working with between two and five marketing services providers across multiple…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 14 readers -
  • 6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

    … Waber, Cidewalk) 2. Making small bets in multiple areas. “We generally suggest that the small business make small bets in a few areas—test and measure results—then double down on the areas that seem to be working best and scale back, or try a different strategy, on the ones that aren’t performing as well.” (Scott Barnett, Bizyhood) 3. Testing…

    Stephanie Miles/ Street Fightin Mobile- 15 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … their reach and modernize their advertising practices without increasing the associated costs. Here are six solutions SMBs can use to push ads to mobile users. 1. Cidewalk: Push DIY ads to local mobile users. Designed by the mobile ad network Chitika, Cidewalk is a mobile app that gives small business owners and solo entrepreneurs access to DIY…

    Stephanie Miles/ Street Fightin Mobile- 15 readers -
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