Cidewalk

  • SMBs and Self-Service: Are We There Yet?

    … The question of whether or when SMBs are going to self-provision online marketing has been a topic of speculation and intense debate for at least a decade. During the dot-com boom of the early 2000s, waves of companies took a run at the SMB market. Their notion was they could acquire local advertisers with little or no sales outreach. As one…

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 9 readers -
  • 6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

    … Waber, Cidewalk) 2. Making small bets in multiple areas. “We generally suggest that the small business make small bets in a few areas—test and measure results—then double down on the areas that seem to be working best and scale back, or try a different strategy, on the ones that aren’t performing as well.” (Scott Barnett, Bizyhood) 3. Testing…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … their reach and modernize their advertising practices without increasing the associated costs. Here are six solutions SMBs can use to push ads to mobile users. 1. Cidewalk: Push DIY ads to local mobile users. Designed by the mobile ad network Chitika, Cidewalk is a mobile app that gives small business owners and solo entrepreneurs access to DIY…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
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