Cinco De Mayo

  • Is Snapchat Accessible to Smaller Advertisers?

    … as much as $750,000 for just a 24-hour window. Its newer products, sponsored geofilters and sponsored lenses, were also expensive, sometimes costing millions of dollars. Over the past year, Snapchat has dropped its prices. It now offers programs that start at around $50,000, which, coupled with the API, suggests that Snapchat wants to make…

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  • Why Snapchat Is Here to Stay

    … where and when. And they can use Snap Ads, which play with sound and are 100 percent full-screen viewable. Brands such as Taco Bell have made a big impact. Its recent Cinco de Mayo campaign generated the most-viewed sponsored lens in a day with 224 million views, a Snapchat record. Small wonder that during the recent primaries, even presidential…

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