Cinco De Mayo

  • Is Snapchat Accessible to Smaller Advertisers?

    … and its hold on the teen and 20-something market. It reaches 41 percent of all 18- to 34-year-olds in the U.S., a figure it proudly touts on its website. Snapchat also says that the swipe-up rate for Snap Ads is five times greater than the click-through rate on other social media sites. Daily users spend 25 to 30 minutes on the application…

    AllTwitterin Facebook- 22 readers -
  • Why Snapchat Is Here to Stay

    … to appeal to young mobile users in new and creative ways through three advertising formats. Brand owners can sponsor Snapchat lenses—the animated creative experiences for users’ selfies—driving significant reach among a young and energetic demographic hard to reach via TV. They can sponsor Snapchat geofilters—the overlays that communicate a user’s…

    AllFacebookin Facebook Twitter YouTube- 20 readers -