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Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.
… One of the biggest brands that comes to mind on Cinco de Mayo — Corona — also has quite the dedicated social following. StatSocial and Piktochart teamed up to examine Corona’s top demographics, finding that 65 percent of the brand’s followers on Twitter are men, 38 percent are Millennials and 23 percent are Hispanic. Want to find out more? Check out the infographic below. …